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Color Psychology .pdf

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Color Psychology .pdf

  1. 1. COLOR PSYCHOLOGY DESIGN FOUNDATION B. SESHU BABU DIDNOV21
  2. 2. INTRODUCTION COLOR PSYCHOLOGY BLUE CALM PEACE TRUST GREEN HEALTH GROWTH GENEROSITY PURPLE LUXURY POWER CREATIVITY RED PINK ORANGE YELLOW GREY BROWN BLACK WHITE PASSION ENERGY CONFIDENCE LOVE KIDNESS INNOCENT SUCCESS ENTHUSIASM WARMTH HOPE JOY POSITIVITY AUTHORITY DIGNITY KNOWLEDGE STRENGTH SECURITY NATURE MYSTERY POWER FORMALITY PURITY SAFETY GOODNESS Color psychology is the study of how certain colors impact human behavior. Different colors have different meanings, connotations, and psychological effects that vary across different cultures. Along with cultural differences, color psychology is largely impacted by personal preference.
  3. 3. CONTENT COLOR HAS DIMENSION COLOR HAS WEIGHT COLOR HAS MOVEMENT COLOR HAS TEMPRATURE WARM COLORS COOL COLORS
  4. 4. COLOR HAS DIMENSION color has dimension, that makes an object appear larger and smaller. light colored object will be seen than darked objects. cool colors show the illusion of distance. warm color seem to make the advance feel. room can be made look shorter by using warn colors
  5. 5. E N L A R G E T H E S P A C E using the light colors is the best method to create the feeling of spaciousness in the environment which will reflect the natural light and make the room look larger to the eyes compact the space when the idea is to make room smaller or compact using the stronger color on the surface, will the make the surface absorb the natural light which will make room smaller
  6. 6. lower the ceiling lowering the ceiling can make the room look more welcoming and than painting it with the dark color or leaving the material texture visible, it will give the impression that ceiling is lower Make the space wider painting wall and ceiling with the same color and leaving the side walls with light colors will make the room look wider and more spacious.
  7. 7. COLOR HAS WEIGHT warn color advance into the foreground and tend to weigh more than cool colors, which recede into the background. Red is considered the heaviest color and yellow the lightest
  8. 8. Tall rooms when the ceiling is either sheathed with wood or painted darker color than the walls take on visual weight. in other words it would feel heavier than it would if it was light in color. Intimacy Any space in which its desirable to increase the sense of intimacy will benefit from darker colored ceiling
  9. 9. The balance Dark colors stacked from bottom first going above to lighter colors appear more balanced
  10. 10. Color has movements Movements can make you interior more interesting because your eyes is always attracted to something else if you do not have natural focal point in your room, using movements can help to establish the focal you have chosen.
  11. 11. Create movements with colour Create movements using similar color Create movements with texture
  12. 12. Create movements with line Create movement with a mural Create movement with details
  13. 13. Rhythm and Repetition Rhythm and repetition is the idea of creating movement and harmony throughout your space with recurring patterns, colors, and different elements. Rhythm is how well you execute repetition. A space that has steady rhythm and repetition will lead the eye around the room seamlessly.
  14. 14. C o l o r h a s T e m p e r a t u r e color temperature of the light is refered to the warmth and coldness of the light, warmer color appears yellow where as the cool color appears to be white /blue color.
  15. 15. The colors of red, orange, and yellow are considered warm colors because they evoke images of fire. They contrast with cool tones, which evoke thoughts of water, and include shades of blue, green, and purple Warm Colors
  16. 16. Cool Colors Cool colors are shades of green, blue, and purple. The only primary color is blue, so any hue with a blue undertone is considered a cool color. They're called cool colors, as opposed to warm colors, because they are evocative of water.
  17. 17. Thank Thank Thank you! you! you!

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