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The Power Of Social Networking For Women


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TORONTO, ON, CANADA – July 30, 2009 – So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies should pay attention!

ShesConnected Multimedia, a Social Media Advertising Agency who also own and operate a Social Network for women just released a comprehensive research report on how women in the United States and Canada are using Social Networks.

Published in: Business, Technology

The Power Of Social Networking For Women

  1. 2. 36% of Women would give up…
  2. 4. or their
  3. 6. or their
  4. 8. before giving up their Social Networks
  5. 9. Who we are…
  6. 10. + Social Network for Women Social Media Agency + Blog & Twitter Network
  7. 11. The Power of Social Networking For Women
  8. 12. a peak inside the research report
  9. 13. who are they?
  10. 15. they are getting older
  11. 17. 53% are over 40 years of age
  12. 20. 23% have an advanced degree…
  13. 25. 36% are self employed
  14. 26. so what are they doing online?
  15. 28. They spend a lot of time online 48% belong to 4 or more Social Networks
  16. 32. they start and join a lot of groups
  17. 35. why they join Social Networks
  18. 38. as the classic slogan for Oldsmobile goes… “ This is not your father’s Oldsmobile”
  19. 40. … the juxtaposition for today is, “This is not your teenager’s Social Network”
  20. 42. or her daughter’s
  21. 44. today women are the driving force on Social Networks
  22. 46. putting together the pieces…
  23. 48. key findings from our study …
  24. 50. <ul><li>Women are one of the fastest growing segments on Social Networks with 53% of online women use Social Networks at least weekly. We believe this trend will continue for the foreseeable future </li></ul><ul><li>The adoption of Social Networks by older women is especially strong. The largest age group in our core user survey was women over 50 years of age </li></ul><ul><li>Over a third report they are in business for themselves. They spend a significant amount of time online each day with 49% reporting they spend 1 – 2 hours per day for personal use and 48% reporting they spend 5 or more hours per day online for work </li></ul><ul><li>They belong to multiple Social Networks with 48% reporting they belong to four or more Social Networks </li></ul>
  25. 51. <ul><li>The top 5 reasons they belong to Social Networks are: </li></ul><ul><ul><li>- Network professionally </li></ul></ul><ul><ul><li>- Stay up-to-date with friends </li></ul></ul><ul><ul><li>- Stay up-to-date with groups they belong to </li></ul></ul><ul><ul><li>- Promote their business </li></ul></ul><ul><ul><li>- Research products or services </li></ul></ul><ul><li>They visit Social Networks frequently with 59% visiting Social Networking sites multiple times per day, 14% reporting at least once per day, and 14% reporting several times per week </li></ul><ul><li>They are highly engaged and comfortable with the technology. The most popular activities are: </li></ul><ul><ul><li>- Viewing video </li></ul></ul><ul><ul><li>- Reading blogs </li></ul></ul><ul><ul><li>- Posting photos </li></ul></ul><ul><ul><li>- Writing in blogs </li></ul></ul><ul><ul><li>- Posting comments </li></ul></ul>
  26. 52. <ul><li>The have a lot of connections/friends with 83% reporting they have 50 or more connections or friends </li></ul><ul><li>They join and/or start a large number of groups with 28% reporting they belong to more than 10 groups, with business related groups being the most popular group they join or start </li></ul><ul><li>Safeguarding personal privacy is the number one concern for women using Social Networks </li></ul>
  27. 53. http:// To download your FREE copy of The Power of Social Networking for Women Research Report , go to … Mark Grindeland CEO ShesConnected Multimedia [email_address]