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asproductdesign
umarpandor
Alessi
alessi umar2 dixonscity
Introduction
DesignBrief
ProductAnalysis
ProductDisassembly
PrimaryResearch
Specification
InitialI...
alessi umar3 dixonscity
History: Alessi
Alessi is a company which employs the worlds
most interesting designers to create ...
alessi umar4 dixonscity
Situation
I intend to design and manufacture a kitchen
appliance in the style of a particular desi...
alessi umar5 dixonscity
Materials
The kettle set is mainly made of stainless
steel, which makes it look modern and the
han...
alessi umar6 dixonscity
Materials
The kettle is mainly made of stainless
steel, which makes it look modern and the
handle ...
alessi umar7 dixonscity
Cico Eggcup
The egg cup is mainly aimed
at children, judging by the shape
of it. The egg cup is in...
alessi umar8 dixonscity
Colours
0
1
2
3
4
5
6
7
8
Silver Bright Colours Other
0
0.5
1
1.5
2
2.5
3
3.5
4
Matal Wood Plastic...
alessi umar9 dixonscity
Target Market
The product should be aimed at collectors of
Alessi products and also aimed at peopl...
alessi umar10 dixonscity
rating
This idea has been
developed from the
Alessi lemon squeezer.
It has the same shape
however...
alessi umar11 dixonscity
rating
This idea was inspired
by geometric shapes.
The design was
simplified to look more
contemp...
alessi umar12 dixonscity
Modelling Using
CAD
I drew out some of my developed
ideas and earlier ides onto
Pro/Desktop. Thes...
alessi umar13 dixonscity
Draw out the design on to
a CAD software package,
e.g. Pro/DESKTOP
Design individual
components s...
alessi umar14 dixonscity
Design & Manufacture
I designed the product on a CAD software, Pro/Desktop and then the design wa...
alessi umar15 dixonscity
Criteria Test Results
Target
Market
Size &
Weight
Aesthetics
Safety
Ergonomics
Produced a
questio...
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AS Example -Alessi

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AS Example -Alessi

  1. 1. asproductdesign umarpandor Alessi
  2. 2. alessi umar2 dixonscity Introduction DesignBrief ProductAnalysis ProductDisassembly PrimaryResearch Specification InitialIdeas Modelling&Testing MakingPlan DesignProposal Evaluation clickonthearrowtoview desiredpage
  3. 3. alessi umar3 dixonscity History: Alessi Alessi is a company which employs the worlds most interesting designers to create innovative products which attracts the eye. Alessi was founded in 1921, when Giovanni Alessi bought a piece of land in Omegna, Italy for the start-up of a company that made household objects in copper, brass, nickel and silver. Alessi’s son, Carlo Alessi, introduced designs and started mass production of stainless-steel household items. Carlo’s brother, Ettore, attracted external designers from 1955, including the architects Carlo Mazzeri, Luigi Massoni and Anselmo Vitale. Design Signature Every Alessi product has a particular style to it. The company employs designers to design household items to a particular design specification. Some products are linked with the theme of nature, like the kettle with the red bird on the spout and the other with wooden fish designs for the handle and the spout. On other products Alessi has a nature theme but also uses bright colours. Usually there are two types of styles Alessi has: the first, a modern style usually made of stainless steel using simple geometric shapes and curves, making the whole product look simplified. Others, using polymers and bright colours for the products and also use simplified shapes which look effective.
  4. 4. alessi umar4 dixonscity Situation I intend to design and manufacture a kitchen appliance in the style of a particular designer or organisation. I have chosen to design a product in the style of Alessi because I particularly like the way the organisation uses stainless steel for most of their products and their design signature of the cut-out men. Target Market The product would be aimed at people from ages 20-25. this is because this is when people have a more modern taste. The product would also be aimed at people who like to collect modern household items and to put them on show. Initial Design Specification  I am going to design a kettle in the style of Alessi  It has to be a prototype and not necessarily a working product  The product must be attractive and eye-catching, so it catches the attention of the audience  The idea must be original, yet using the design signature of the Alessi company  The product must have bright colours or a metallic finish in order for it to suit Alessi’s design signature
  5. 5. alessi umar5 dixonscity Materials The kettle set is mainly made of stainless steel, which makes it look modern and the handles of the set are made of plastic which prevents the user from burning them selves when the kettle is warm. Function The product is designed to work as a kettle and also to be put on display in the kitchen and a modern ornament. It works as a normal kettle that needs to be heated. Ergonomics It is easy to use because the bird on the spout whistles when the water has boiled. The handle also has a comfortable grip on the handle so it won’t slip out of your hand. Environment The kettle set is mainly made of stainless steel, which can be recycled and used to make another product. This is environmentally friendly. However, the handle and the whistle, is made of plastic which isn’t biodegradable and is unfriendly to the environment. Style The product is designed in the style of Alessi. It is very modern and simplistic because it uses stainless steel and mirror colours. The design also looks simplified because it uses geometric shapes. Manufacturing The whistle and the handles are made by injection moulding and the main body of the kettle would most probably be press stamped because it is quick and easy to make and gives a clean finish. Target Market The product would be aimed at a collector, more specifically in the theme of Alessi. This is because the product is unique. However, it can also be marketed for people who just want to use it as a household item. Aesthetics The kettle has a very futuristic finish, which makes it look modern. I think it is designed like this to match the style of Alessi. The chrome finish and the bight coloured shapes are a sign of Alessi’s design signature. Cost The product costs £78. I think this is quite expensive because the manufacturing and materials expenses wouldn’t be too high as the product isn’t made as a prototype. However, it would be suitable for people who want to collect Alessi’s products.
  6. 6. alessi umar6 dixonscity Materials The kettle is mainly made of stainless steel, which makes it look modern and the handle of it is made of pine wood, which prevents the user from burning them selves when the kettle is warm. It is also a very unusual combination. Function The product is designed to work as a kettle and also to be put on display in the kitchen and a modern ornament. It works as a normal kettle that needs to be heated. Ergonomics It is easy to use because the bird on the spout whistles when the water has boiled. The handle is cylindrical and fits comfortably in your fist, however, there isn't a grip, so the kettle can drop, Environment The kettle is mainly made of stainless steel, which can be recycled and used to make another product. This is environmentally friendly. The handle and spout are made of wood and can be reused and can biodegrade. Style The product is designed in the style of Alessi. It is very modern and simplistic because it uses stainless steel and mirror colours. The design also looks simplified because it uses geometric and natural shapes such as fish. These are made of wood which is unusual because a modern material is used alongside a material used for hundreds of years Manufacturing The handle and the spout could be hand carved or made on a Fourth-Axis machine and then varnished. The main body of the kettle would most probably be press stamped because it is quick and easy to make and gives a clean finish. Target Market The product would be aimed at a collector, more specifically in the theme of Alessi. This is because the product is unique. However, it can also be marketed for people who just want to use it as a household item. Aesthetics The kettle has a very futuristic finish, which makes it look modern. I think it is designed like this to match the style of Alessi. The chrome finish and the natural shapes are a sign of Alessi’s design signature. Cost The product costs £200. I think this is quite expensive because the manufacturing and materials expenses wouldn’t be too high as the product isn’t made as a prototype. However, it would be suitable if the handle and spout were hand carved
  7. 7. alessi umar7 dixonscity Cico Eggcup The egg cup is mainly aimed at children, judging by the shape of it. The egg cup is in the shape of a man and the cap it is wearing is a salt shaker. The spoon is clipped on to the hand of the character, which is an easy form of storage. Alessi uses bright colours for this product because it is appealing to children. The shape of the product is also simplified making it look modern safe with curved edges. Magic Bunny Toothpick Container The container can be available in many colours to match a colour scheme of a room. The style is very original and again, Alessi uses nature as an inspiration. A problem with this is that the toothpicks don’t fit in properly. This means that I will have to take the measurements in consideration. There is a magical theme to the container, because there is a rabbit coming out of a hat and also the toothpicks emerge with it. Butter Tray the container seems to follow a child’s theme. The tray is a suitable size o fit a block of butter in it and the lid of the ship keeps the container airtight. The knife fits comfortably and is also safe , being blunt. The design is simplified and doesn’t look too complicated and the pieces fit together nicely. The knife looks like smoke coming out of the funnels and is ergonomically designed to fit in your hand. PhotographstakenbyUmar Pandor
  8. 8. alessi umar8 dixonscity Colours 0 1 2 3 4 5 6 7 8 Silver Bright Colours Other 0 0.5 1 1.5 2 2.5 3 3.5 4 Matal Wood Plastic Other Material Style Ot herRetro 0% 20% 40% 60% 80% 100% Use Normal 64% Ornament 36% Sze 8% 33% 17% 42% ~150 ~200 ~250 ~300 This bar chart shows me that the majority of the results favoured bright colours to be used on the kettle. Some people also preferred silver. I think this shows that people prefer a mixture of both categories in order to make it stand out. This pie chart shoes me that many people , I asked, how they would like to use the kettle. Over fifty percent answered for normal use and quite a few people wanted to use it for both ornamental and normal use. This pie chart shows me that the majority of the people, I asked, preferred to have a large sized kettle around 300mm. I think this would be sensible because if it was smaller, it would be difficult to handle with ease. This bar chart shows me that the many people would have liked any of a plastic, wooden or metallic kettle. They were all popular, which means that having a little of all three materials will also make the product more attractive to many people This percentage chart shows me that the majority of the people I asked preferred a retro kettle. This would mean that I could use bright colours like Alessi and some metallic modern designs Questionnaire I created a questionnaire in order to get a view of some potential consumer needs. I asked ten people some questions about the design of a kettle and I obtained a variety of results.
  9. 9. alessi umar9 dixonscity Target Market The product should be aimed at collectors of Alessi products and also aimed at people who want to buy an original product as a gift for someone else. It should also be aimed at mainly women because they are most likely to buy household appliances and aimed at the ages of around twenty to forty. This is because at these ages, people have an interest in modern products. Size & Weight The size of the product must be around 300mm tall, so it can be handled easily and it isn’t too small. The weight will have to be not too heavy that it can’t be picked up easily and not too light that it could be knocked over accidentally. It also shouldn’t be too heavy that when water is poured in, it would be difficult to pick up. Durability The product should be hard wearing because it is going to become in contact with heat and water. Therefore, the product must use materials which are water and heat resistant. The product should be in good condition for more than a year and not wear away easily. Aesthetics The kettle must be designed in the style of Alessi and meet the organisation’s design signature. The product must either have a metallic finish to it or have a bright coloured nature theme or both metallic finish with bright colours. The product must also not be too abstract or complicated that the product isn’t recognised to the consumers as a kettle. Materials Alessi uses aluminium and stainless steel and different coloured polymers in their products. In order to match the design signature, the product should be made of these types of materials or look like them. Safety & Green Issues The product most not have very sharp edges so he consumer is harmed by the product. It most also be recyclable so it doesn’t harm the environment too much. Ergonomics The kettle should be able to be held by the consumer comfortably and there should be a big enough opening to pour water into the kettle. Design Objective I am going to design a kettle in the style of Alessi using the company’s design signature. Using the research I gathered, I found that the kettle would have to have a stainless steel finish or be rendered using bright colours. This is because these are Alessi’s main design signatures. However, I think that I should us both bright colours and a stainless finish because the kettle would show many Alessi design signature, making it more recognisable as an Alessi product. I also found that Alessi uses a lot of blue and silver colours in their products. This makes their products look more modern. I think if I use these colours in a kettle , it would also make the design look contemporary.
  10. 10. alessi umar10 dixonscity rating This idea has been developed from the Alessi lemon squeezer. It has the same shape however the design has been adapted to function as a kettle. rating I have adjusted the shape slightly of an existing product and added a handle. I created a 3D model. I decided to for the cylindrical approach. rating This design has been developed by Stark’s kettle. I swapped the colours around. It could be made of aluminium. The design has also been simplified. rating I have used the stainless steel effect on this kettle and tried to make it look modern using Stark’s style on his kettle designed for Alessi. rating I developed this idea form the fish design of an Alessi kettle. I developed it further so the handle is ergonomically friendly and it also has a modern look to it which is one of the criteria of my specification.
  11. 11. alessi umar11 dixonscity rating This idea was inspired by geometric shapes. The design was simplified to look more contemporary. However the handle isn't very ergonomically designed. The body could be injection moulded. And the handle could be made of aluminium.rating I have tried to use geometric shapes here and also used a stainless steel finish on the handles of the kettles. I got this idea form an existing Alessi product and stuck to the circular and cone theme. rating I have used a basic kettle shape for this idea. I have also used geometric shapes such as triangles and circles on the kettle. The kettle could be made from stainless steel or aluminium. The kettle could then be dipped into paint or spray painted. rating This inspiration was taken form the idea of Alessi’s egg cups and the design signature of the outline of a man. I then developed the design to make it look more like a kettle using more materials. The handle could me made of aluminium, however, it may not be very comfortable to hold . rating I have used spheres and cylinders for this kettle and used curves to make the kettle look natural. I used the idea form Stark’s kettle. The handle could be made of an aluminium pipe slightly bent to a curve and screwed on to the other piping. The could be enamelled to have a bright colour. rating This idea is a more of a Stark style. The kettle would need a base for it to stand properly . The colours used are bright however, there are not stainless steel effects to make it look modern.
  12. 12. alessi umar12 dixonscity Modelling Using CAD I drew out some of my developed ideas and earlier ides onto Pro/Desktop. These models helped me to view the designs in my head clearly. I also use the rendering facility on the CAD software to experiment with different colours that may suit Alessi’s design signature. Testing I allowed people to hold the kettle and state improvements to things like how comfortable and the size. Many said that the handle was uncomfortable and some said it was too big. Some people said they liked the shape of the kettle however the handle needed to be more secure and the kettle needed a base to actually work in reality. Development Whilst I was producing the CAD models I found flaws in the ideas and I adapted the designs slightly to make them more ergonomically friendly or look more aesthetically better. I printed out one potential developed idea on the 3D Printer and found that the kettle was able to stand properly under its weight. However I also discovered that the handle wasn’t very comfortable to hold and needed to be adjusted to be more ergonomically friendly. The size of the kettle as a whole also seemed a little too big. This is because if their would be as much water filled in it as it could hold, the kettle would be too heavy to carry. So I decided to make the body smaller. Moreover, there was design flaw in the handle. The joint between the handle and the body wasn’t strong enough and broke.
  13. 13. alessi umar13 dixonscity Draw out the design on to a CAD software package, e.g. Pro/DESKTOP Design individual components separately: base, body, handle, switch Ensure all components are of correct sizes Yes No Setup 3D Printer: Fill with resin, level out, refill glue Send components to 3D Printer and press ‘print’ After components are printed, leave overnight to allow the glue to dry Brush two coats of sanding sealer onto each components Sand down each component with emery cloth until smooth Ensure the components don't deform If pieces break off, uses super glue or car boy filler Spray a coat of primer onto components in a spray booth an allow ten minutes to dry Ensure no lumps remain Finally san lightly to roughen up the surfaces Spray body and switch with silver 22 and allow to dry Spray handle and base with blue 03 and allow to dry Ensure paint doesn’t run and dry Glue components together using super glue and allow to dry for five minutes
  14. 14. alessi umar14 dixonscity Design & Manufacture I designed the product on a CAD software, Pro/Desktop and then the design was sent to the 3D printer. The parts were assembled using The 3D printer is a machine which allows you to model your ideas drawn on CAD software. It works by converting the Pro/Desktop file into a language it understands and processes it. The model has to be edited to make it hollow and then sent to the printer. The product is then manufactured by spraying powdered resin onto a base and then spraying glue onto it and then spraying on another layer powdered resin on top. The layers keep on building up until the product is created. This process normally needs to be running overnight to complete. When the product has been manufactured, it is left to dry. Any excess powdered resin is dusted of. The prototype will be full of the powdered resin, so it needs to be emptied and the resin can be used again because it is very expensive. The model the n has to be brushed with sanding sealer or superglue, depending on the size of the model. This prevents the model from disintegrating. It is then sanded down to create a smooth face. Primer is added and then sanded again. Finally it is spray painted in a chosen colour. Sand sealed model Layers of sanded primer, smoothing down the surface
  15. 15. alessi umar15 dixonscity Criteria Test Results Target Market Size & Weight Aesthetics Safety Ergonomics Produced a questionnaire for people of the ages between 20 and 40 about how modern the kettle appeared Asked people to hold the kettle and comment on its size and weight Showed people my kettle with different Alessi products and asked if the kettle fitted with the products Checked if there were any sharp edges I allowed people of different ages to hold the product an asked if it was comfortable to hold From my results I found that my kettle was modern in style. I received 8’s and 9’s out of 10. Some had also agreed that they would have bought the kettle if it was out in the market. Many people thought the kettle wasn’t too heavy and they thought the kettle was big enough to hold water in. Some people said the kettle fitted with Alessi's design signature, however, others thought it looked like more like a Stark design. There weren’t any as the product is smooth and has rounded edges . They said the handle fitted into the hand comfortably. Evaluation of Final Prototype If the prototype was a working product, I think It would be easy to use. This is because the handle is easy to hold and it is the right size and weight for a potential consumer. The product functions in the way it was intended because the kettle fits comfortably onto the base. However, I think it would be difficult to pour water in and out of the kettle because the holes turned out smaller than expected. If I were to make the product again, I would make the spout and larger and make a lid for the kettle. I think that the style of the product matches Alessi’s design signature, however, the style looks more like a Stark idea, like people in the questionnaire answered. I like the smoothness of the kettle and the shape of the base because the two colours complement each other and the shapes are a definite style of Alessi. Though, I would change the size of the spout and position it differently on the kettle. If this product was on a shelf in an Alessi store I think I would purchase it because very much like the modern style to it. I would expect to pay around £50-£70. This is because Alessi is an expensive and well known design name. also, most of the kettles from Alessi are around this price range. An advantage compared to similar products is that it is a much simpler design to others, however, the main disadvantage is that it is quite tall with a narrow base, giving it a high possibility of toppling over. project2

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