Tame Your Marketing Budget


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The experts at Sherri May & Company share tips on how to keep your Marketing budget in check!

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Tame Your Marketing Budget

  1. 1. Ask the Experts $ $$ tame Your Marketing Budget sherrimayco.com @sherrimayco 12 steps 1-2-3-4-5-6-7-8-9-10-11-12
  2. 2. 1 Bring a budget to the table for each project Of course you have an overall marketing budget, but take the $ time to establish (and stick to) $ project-specific budgets. sherrimayco.com @sherrimayco
  3. 3. 2 Don’t hide the budget Be up front about your budget and if you’re working with a great creative team, they’ll appreciate not having to guess the bottom line number. they’ll respect your budget and exceed your expectations. sherrimayco.com @sherrimayco
  4. 4. 3 Be realistic about your timeline Rush fees (or overtime) add up fast. When possible, build in enough time for your project to move forward in an orderly fashion. If it’s truly a “hot” project, include rush or overtime in your budget so there are no surprises. sherrimayco.com @sherrimayco
  5. 5. 4 time Know (and communicate) as much as possible about the project What are your expectations? Desired line outcomes? Audience, barriers, preconceived budget t notions, likes, dislikes, major selling points, concep expectations ce benefits, etc. A creative brief is a great way ien aud to organize your thoughts. product ts be nefi sherrimayco.com @sherrimayco
  6. 6. 5 stick to the plan Changes of scope are big-time budget killers! If necessary, bite the bullet. But when a complete change of direction isn’t necessary … steer clear. sherrimayco.com @sherrimayco
  7. 7. 6 trust the team Nothing can derail a project faster than a content expert content expert who think he’s a designer or a copywriter playing like she’s a content expert. Identify appropriate roles designer and trust your team to do the things they all individually do best. sherrimayco.com @sherrimayco copywriter
  8. 8. 7 Keep your review team to a minimum More heads are always better than one. But when reviewing creative, too many heads could mean disaster. everyone comes to the table with their own preferences and you could end up in a never-ending revision loop. Keep your team to key stakeholders. sherrimayco.com @sherrimayco
  9. 9. 8 Manage the process review > “How about changing this?” Multiple changes done at different the same time cost far less than the same number of changes processed separately. Begin by routing to all reviewers at once, be firm with about the date by which then, gather the feedback, you need feedback. filter it carefully to determine necessary changes and provide a consolidated list to your “How about creative team at one time. changing that?” sherrimayco.com @sherrimayco
  10. 10. 9 Fresh eyes Ask a detail-oriented colleague with little or no knowledge of the project to review it carefully. You’d be surprised at the things someone with “fresh eyes” will bring to your attention. sherrimayco.com @sherrimayco
  11. 11. 10 sign for approval X Ask your reviewers to literally “sign off” on the final approval draft. When people have to sign something, it triggers a “read this carefully” response! this can help to avoid costly changes once the project has gone to print. sherrimayco.com @sherrimayco
  12. 12. 11 Consolidate printing Many printers are able to maximize press efficiency by running multiple projects at the same time. You can benefit with cost savings when you can coordinate similar jobs to print at the same time. C M Y K sherrimayco.com @sherrimayco
  13. 13. 12 Order smart Although you don’t want to waste materials, the cost to print a small supply of extras is generally negligible. But, the cost to go back on press for a small quantity can be startling. Determine the shelf life of the piece, order enough for the shelf life and increase your quantity by 5%-10% to cover unforeseen requests, samples, etc. sherrimayco.com @sherrimayco
  14. 14. ?????????????? ????????????? ? ?????????????? ? For more ideas on how to better manage your marketing ????????????? budget, or if you have any other questions, ask the marketing & communications experts at ?????????????? Sherri May & Company. ????????????? 602.547.7020 x101 sherrimayco.com @sherrimayco ?