Marketing Plan


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Marketing Plan

  1. 2. Final Project <ul><li>Principles </li></ul><ul><li>of </li></ul><ul><li>Marketing </li></ul>
  2. 3. Group Members <ul><li>Kashif ullah khan </li></ul>
  3. 4. <ul><li>Askari general insurance company (ltd) </li></ul>
  4. 5. What is insurance?? <ul><li>Insurance is a system by which a risk is transferred by a person, business, or organization to an insurance company, which reimburses the insured for covered losses and provides for sharing the costs of losses among all insured . </li></ul>
  5. 6. Major types of insurance <ul><li>Life insurance </li></ul><ul><li>Non life insurance/general insurance </li></ul>
  6. 7. Types of life insurance <ul><li>Whole life insurance </li></ul><ul><li>Universal life insurance </li></ul>
  7. 8. Types of non life insuance <ul><li>Motor insurance </li></ul><ul><li>Marine insurance </li></ul><ul><li>Fire insurance </li></ul><ul><li>Aircraft liability insurance </li></ul><ul><li>Aviation insurance </li></ul><ul><li>Credit insurance </li></ul><ul><li>Surety ship insurance </li></ul><ul><li>Goods in transit </li></ul><ul><li>Land vehicles </li></ul><ul><li>Damage to property </li></ul><ul><li>Legal expenses </li></ul><ul><li>Miscellaneous financial loss </li></ul><ul><li>Liability insurance </li></ul><ul><li>Property and liability insurance </li></ul>
  8. 9. Insurance business in Pakistan <ul><li>In 1947 the sub-continent of India was divided in two independent, sovereign states baharat and Pakistan. Pakistan’s inheritance of insurance, like all other industries, was a total of indigenous companies. Added to this total were two more namely habib insurance of Bombay and Eastern federal union insurance of Calcutta. These two companies transferred their head offices to Pakistan and became Pakistani companies besides; there were 77 foreign insurance companies that were operating within the geographical limits of Pakistan at the time of partition and independence . </li></ul>
  9. 10. Introduction to agico <ul><li>Askari general insurance co. ltd (agico) , established in October 1995, was sponsored by  Army Welfare Trust (AWT), Askari Commercial Bank ltd (ACBL) and Askari Leasing Ltd (ALL). It  is a public limited company, listed on all three Stock Exchanges of Pakistan i.e. Karachi, Lahore and Islamabad. The company provides general insurance products and services to all sectors of the market . </li></ul>
  10. 11. Vision statement <ul><li>The Vision of askari general insurance company is to be amongst the leading insurance companies of the country with the clear perception of upholding the principles of corporate governance and making agico a profitable and growth oriented insurance company while creating insurance awareness and culture. </li></ul>
  11. 12. Mission statement <ul><li>The Mission of askari general insurance company is to become a leading company by providing client friendly services through highly motivated team of dedicated professionals and ensuring progressive return to the stakeholders . </li></ul>
  12. 13. Hierarchy of organization’s marketing dept. <ul><li>BOD </li></ul><ul><li>SENIOR EXECUTIVE DIRECTOR </li></ul><ul><li>EXECUTIVE DIRECTOR </li></ul><ul><li>DEPUTY EXECUTIVE DIRECTOR </li></ul><ul><li>ASSISTANT EXECUTIVE DIRECTOR </li></ul><ul><li>SENIOR EXECUTIVE VICE PRESEDINT </li></ul><ul><li>EXECUTIVE VICE PRESEDINT </li></ul><ul><li>SENIOR VICE PRESEDINT </li></ul><ul><li>VICE PRESEDINT </li></ul><ul><li>ASSISTANT VICE PRESEDINT </li></ul>
  13. 14. Branches of agico <ul><li>Islamabad (head office) Rawalpindi Jhelum Sialkot Gujranwala Lahore </li></ul><ul><li>Faisalabad </li></ul><ul><li>Multan </li></ul><ul><li>Hyderabad </li></ul><ul><li>Karachi </li></ul><ul><li>Peshawar </li></ul><ul><li>Quetta </li></ul><ul><li>Bahawalpur </li></ul><ul><li>Abbott abad </li></ul>