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The Holy Alliance of Search and Social (Advanced) by David Felfold, Sherpa! Web Studios
Search marketing has been crowned the most cost-effective, measurable marketing tactic for many businesses. Social media marketing is now battling for that crown. A closer look at the front-lines, however, indicates the battle will be won by businesses that recognize the benefits of a holy alliance of the two tactics into their marketing strategy. This presentation will review the most recent enhancements of how search engines are integrating social networks into their search results and how companies can best leverage these changes to improve both types of campaigns.