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B Meeting 1


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B Meeting 1

  1. 1. Marketing Plan Development Committee<br />Kickoff Retreat<br />April 11th 2010<br />
  2. 2. Agenda<br />Brunch<br />Getting to know you<br />3 things<br />Your Ideal church definition<br />Welcome and Overview<br />Marketing 101<br />Goal and Objectives<br />Strengths/Weaknesses/Opportunities/Threats<br />Next Steps/Homework<br />Evaluation<br />
  3. 3. What is Marketing?<br />Management of Perception<br />Perception: the act or faculty of apprehending by means of the senses or of the mind; cognition; understanding. Or, “how people feel about a thing. It is how they see a thing in relationship to themselves and to other things…”<br />Management: the act or manner of managing; handling, direction, or control. Or, “the ability to know where you are today, to know where you would to be in the future, and to make adjustments along the way.”<br />
  4. 4. Biblical Basis<br />There are over 30 references in the Bible to Jesus perceiving people’s perception and changing his ministry direction, re-communicating, or deciding to halt communications altogether.<br />Examples: Matthew 16:8-9; John 11: 41-42<br />Jesus ministered on all levels: “grace to the sinner, His Word to the hungry, His challenges to the committed, and His unabated truth to the hardened of heart”<br />
  5. 5. Marketing 101<br />Marketing must first affect who we become before it affects those who we pursue.<br />How do people (your members and your community) think about your church (or if they do at all)<br />What your clearly defined goal is for how you want them to think about your church (based in reality)<br />4 P’s: Product, Place, Promotion, and Price<br />
  6. 6. Where have the people (and their money) gone?<br />
  7. 7. Objectives<br />Develop actionable strategies/tactics to “lift the savior up” in the greater-Gainesville area and in so doing attract visitors, engage and retain members/regular attendees<br />Help Bethel members and regular attendees understand their role in “marketing” the church<br />Apply proven marketing principles and best practices to improve image and effectiveness of Bethel ministries<br />Provide a report to the Church Board at the July Board Meeting with detailed recommendations on how to accomplish the above.<br />