Marketing breakout for 2014 Regional Entrepreneur Conference
IF YOU CAN’T FAIL, YOU CAN’T SUCCEED
SIMPLE WAYS TO TEST YOUR IDEAS WITH
WHAT IS MARKETING?
Dylan Thomas defined poetry this way: "Poetry is what
makes me laugh or cry or yawn, what makes my toenails
twinkle, what makes me want to do this or that or nothing.“
Sherman Mohr would define marketing this way.
“Marketing is what makes me laugh or cry or yawn, what
makes my toenails twinkle, what makes me want to do this or
that or nothing.”
We’re going to cover some psychological hurdles to
successful marketing research.
We’re going to cover primarily digital tools you may use to
measure potential success with nominal risk.
Takeaways…hopefully some value in a little Q and A
THE “PSYCH” OF S &M
Ah…yes…we all deal with these two demons
The two I refer to….
Fear of ………………………..
Need for ………………………
So what do we do to push through with
marketing and sales test?
We let go of the pressure and don’t own
We only own the …………………
WHERE TO BEGIN?
Facebook Ad Manager
It’s easy to master.
It’s low risk financially.
It’s teaches marketing one step at a time.
Let’s take a look.
Google is more complicated than Facebook however, it’s a
great place to do marketing tests and research.
Advantages… like Facebook …they know everything about
you, me, others, and your audience based on search.
Advantages… you may control your spend
Research is basically free once you know your way around
Let’s take a look. http://adwords.google.com
WE MAY CONCLUDE…
By searching through digital ad networks…
We can see behavior ..at least online behavior
We can presume certain demand and awareness
We can launch small scale test that will allow us to measure
the effectiveness of language, graphics, landing pages, and
other strategies and promotions.
SO WHAT NEXT?
Dive in and learn as you go
Hire someone to assist
Don’t be afraid, you won’t break the internet or your bank!
Q and A?