DON’T LAUNCH A
START A BUSINESS!
SIX STEPS IN MOVING
YOUR BUSINESS FROM
IDEA TO REVENUE
WHY I’M SO EXCITED TO
BE HERE WITH YOU!
Your sponsors are committed to entrepreneurship and what
small startups and business means to job growth.
You’re interested enough to be here. That makes me
interested enough to help.
You’re in a business, want to start one, have some problems
to solve, or want to grow.
I take NOTHING for granted. The most providential of
meetings may take place today in this conference.
WHAT WE’LL COVER
I am living and doing each step of
today’s six steps.
We’re going to “Shermanize” the material.
To pour hot water over used coffee grounds to squeeze an
extra cup of coffee out of them. From UrbanDictionary.com
We are going to pour our energy, time, and thoughts over the
material and squeeze what YOU need out of the presentation.
MAKE SURE THE BUSINESS IS A FIT FOR
When you think about your business, imagine who you have
to become in order to run the business you dream of and
then find the people who have done so.
Do you like those people?
Shermaphor: “You become the average of the five people
with whom you spend the most time”. Jim Rohn
Who comprises your personal board of directors? There are
times you have to trade up. If you do this, your life will
become more similar to the people with whom you are
spending your time.
MAKE IT A REAL BUSINESS
The definitive read on this topic for new entrepreneurs is Michael
Gerber’s iconic 90’s business best seller “The E Myth”.
The premise is this: if you do something 5001 times and the 5001st
time isn’t like the first, you don’t have a business, you have a job.
Shermaphor: “Stop using the term start up and start using the term
Baby steps mean everything.
A) Form your business entity: Score.org for questions
B) Read Blue Ocean Strategy or Lean Startup. *Udemy App
C) Establish a CRM, accounting system, and email list out of the
gate. *Zoho.com, Freshbooks.com, Mailchimp.com, Google
BUILD A TEAM OF COLLABORATORS
No one can do everything themselves. NO ONE. Facebook was
started with a team in a dorm room. Apple was started with two
guys in a garage. HP also in a garage.
Shermaphor: Success is more fun when shared.
Approach partners with humility and confidence and know your
business’s downside. Richard Branson attributes all of his
success to understanding his downside. The risk and what it
would cost to bail at a given time. 1-page.com
Team means a lot of things.
B) Board of Advisors
STOP PLAYING. OFFICE.
Yep. Stop Playing Office. Stop asking for tweaks on the website.
Don’t wait on your business cards. Don’t suffer from paralysis
of analysis. Build the plane while it’s flying by selling what your
offering to the audience who may buy it.
Shermaphor: Don’t call it a start up, call it a business.
The lesson of this step. Sell, tweak, sell again. Eric Reis of Lean
Startup calls these feedback loops.
Take the pressure off of yourself and your business. There is no
failure. It’s just data and research. Marketing is about finding
out if people will buy your product or service, not about actually
selling it. *Timothy Ferris, FourHourWorkWeek.com
CONTINUE THE REFINEMENT
“What do the qualifications of the CEO who will run my
company, the company that will exist, have to be four to five
years from now?” Michael Brody-Waite, CEO InQuicker.com
Shermaphor: Marry strategic thinking with personal coaching.
He answers that question and assesses whether or not he can
grow enough to be that CEO. When he determines he can, he
establishes the resources and plan for becoming that CEO and
then shares with his personal board of advisors what he must
do and what the time frames are for doing so. He then holds
them accountable for HOLDING HIM ACCOUNTABLE.
*CEO Roundtables like Vistage.com or Life Long Leadership
Training through HCC and your chamber or incubator
MERCILESSLY MEASURE EVERYTHING
Will Kaydos of BalancedScoreCard.com states it this way.
Developing and implementing effective measurement systems requires
leadership, commitment, and hard work. This is what you get!
The ability to determine if sales and profit problems are caused by
strategies, operations, or both;
Early identification of problems and opportunities;
Increased productivity, quality, and customer service;
A clear understanding of what drives financial and operational
performance so resources can be allocated to the areas of greatest
A cohesive organization working toward common goals.
No matter what approach you use to develop performance measures, bear
in mind that the objective is to have the measures in place that will enable
managers at all levels to answer key questions.
Shermaphor: You can’t improve what you don’t measure.
WHAT WE DISCUSSED
Make sure the business you’re running is a fit for you so you
run it and it doesn’t run you.
Make it a real business. Entity it up, open a bank account, put
your initial systems in place.
Don’t go it alone. Build your team.
Stop playing office. Get started with a minimum viable
product or service and improve as you go.
Continue to improve. When you do so, do so in a better your
best kind of way.
Measure everything possible.
WHERE TO FIND SHERMAN AND GET MORE HELP
WORDPRESS SITE SAMPLES:
SOCIAL TECHNOLOGY RESOURCES AND HELP
MOBILE APP DEVELOPMENT
EMAIL MARKETING HELP
CUSTOMER RELATIONSHIP MANAGEMENT