SlideShare a Scribd company logo
1 of 22
Download to read offline
Are you an
underpaid developer?
Sherman Lee
Email: sherman@goodsense.io
Twitter: @SHERM8N
Blog: http://blog.goodsense.io
Email me - sherman@goodsense.io
❖ Introduce yourself
❖ Where do you work?
❖ Why are you interested in this talk?
❖ I’ll respond to every single one of you
Leave a business card!
Who is this dude?
❖ Sherman Lee - Berkeley CS
❖ Corporate job for 6 years
❖ Jumped into startups
❖ Drained savings and built credit card debt
❖ Turned it all around
❖ Freelance development
❖ Consulting
❖ Productized consulting services
❖ Products and startups
❖ Multiple streams of income
The Process to Change Your Life
❖ Get your feet wet in becoming independent
❖ Finding projects
❖ Selling and marketing yourself
❖ Understanding business needs
❖ Pricing and contracts
Freelance Development
❖ Business partner versus slave developer
❖ Solve business problems
❖ Specialized service
Consulting
❖ Repeatable parts of your engagements
❖ Charge monthly for it
❖ Easy for you and it may be automated
❖ http://draft.nu/revise
Productized Consulting Services
❖ Find a personal problem or need
❖ Develop a hypothesis
❖ Finding your audience
❖ Ask them to pay
❖ Listen to your audience
❖ Take that audience and make your own
❖ Build the product
Products and Startups
❖ If you have a problem or need others do too
❖ I have 97 t-shirts and spent $2,194
Find a personal problem or need
❖ What are you trying to find out?
❖ For me, if teenagers would buy t-shirts.
Develop a Hypothesis
❖ The audience you want to sell to already
exists somewhere
❖ I found mine on Wanelo
Finding your audience
❖ Collecting money is idea validation
❖ Product doesn’t need to exist
❖ I didn’t print t-shirts first
Ask Them to Pay For Your Product
❖ First sale within 24 hours of idea
Ask Them to Pay For Your Product
❖ They will tell you exactly what they want
❖ Give it to them!
Listen to Your Audience
❖ Another case with similar design
❖ Results even better
Listen to Your Audience
❖ Look for existing audiences
❖ Easier than from scratch
❖ Get them to follow you on Twitter, Tumblr,
etc.
❖ Capture their email
Take Audience and Make Your Own
❖ Having an audience is when you build
❖ Paying customers
❖ Idea validated
Build the Product
❖ Hardest part
❖ No audience means nobody to sell to
❖ Blogging, Social Media, SEO
Build the Audience
❖ Builds a fan base for shop owners, sellers,
artists and designers
❖ http://audience.goodsense.io
Good Audience (my startup)
❖ Solved own problem
❖ 2 big sellers in LA/SF
❖ In Urban Outfitters
Good Audience (my startup)
❖ Freelancing
❖ Consulting
❖ Products
❖ No need to depend on one
Multiple Streams of Income
Contact
Email: sherman@goodsense.io
Twitter: @SHERM8N
Blog: http://blog.goodsense.io

More Related Content

Recently uploaded

APSC Motor Vechile Inspector 18 Posts.pdf
APSC Motor Vechile Inspector 18 Posts.pdfAPSC Motor Vechile Inspector 18 Posts.pdf
APSC Motor Vechile Inspector 18 Posts.pdfsoumita869
 
RESUME WRITING HACSE.pptx for job opportunities
RESUME WRITING HACSE.pptx for job opportunitiesRESUME WRITING HACSE.pptx for job opportunities
RESUME WRITING HACSE.pptx for job opportunitiesDr.Amit Hemant Mishal
 
Network to Success - Using Social Media in Job Search
Network to Success - Using Social Media in Job SearchNetwork to Success - Using Social Media in Job Search
Network to Success - Using Social Media in Job SearchBruce Bennett
 
Roles-of-ethics by BSBA-FM 2nd year.pptx
Roles-of-ethics by BSBA-FM 2nd year.pptxRoles-of-ethics by BSBA-FM 2nd year.pptx
Roles-of-ethics by BSBA-FM 2nd year.pptxJoyselmaeVillaver
 
OSHA 2022 and FMA 2022 Ammendments New Briefings
OSHA 2022 and FMA 2022 Ammendments New BriefingsOSHA 2022 and FMA 2022 Ammendments New Briefings
OSHA 2022 and FMA 2022 Ammendments New BriefingsJeevarubanChandraseg
 
How to make career in advance 3d animation
How to make career in advance 3d animationHow to make career in advance 3d animation
How to make career in advance 3d animationsantoshjadhav126
 
What is the career path of a VFX artist?
What is the career path of a VFX artist?What is the career path of a VFX artist?
What is the career path of a VFX artist?santoshjadhav126
 
Resume 101 - Your guide to creating the best resume!
Resume 101 - Your guide to creating the best resume!Resume 101 - Your guide to creating the best resume!
Resume 101 - Your guide to creating the best resume!PratimNarayanMoitra1
 
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...ayushmandhami26
 
John Steven McRae Resume Generated April 2024
John Steven McRae Resume Generated April 2024John Steven McRae Resume Generated April 2024
John Steven McRae Resume Generated April 2024jsmcrae2016
 
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEOKelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEOKelly Wang
 
About Kelly Wang: Generative AI, SEO, PR
About Kelly Wang: Generative AI, SEO, PRAbout Kelly Wang: Generative AI, SEO, PR
About Kelly Wang: Generative AI, SEO, PRKelly Wang
 
Resumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineResumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineBruce Bennett
 
How to Write a Resume in a Competitive Job Market
How to Write a Resume in a Competitive Job MarketHow to Write a Resume in a Competitive Job Market
How to Write a Resume in a Competitive Job Marketideatoipo
 

Recently uploaded (14)

APSC Motor Vechile Inspector 18 Posts.pdf
APSC Motor Vechile Inspector 18 Posts.pdfAPSC Motor Vechile Inspector 18 Posts.pdf
APSC Motor Vechile Inspector 18 Posts.pdf
 
RESUME WRITING HACSE.pptx for job opportunities
RESUME WRITING HACSE.pptx for job opportunitiesRESUME WRITING HACSE.pptx for job opportunities
RESUME WRITING HACSE.pptx for job opportunities
 
Network to Success - Using Social Media in Job Search
Network to Success - Using Social Media in Job SearchNetwork to Success - Using Social Media in Job Search
Network to Success - Using Social Media in Job Search
 
Roles-of-ethics by BSBA-FM 2nd year.pptx
Roles-of-ethics by BSBA-FM 2nd year.pptxRoles-of-ethics by BSBA-FM 2nd year.pptx
Roles-of-ethics by BSBA-FM 2nd year.pptx
 
OSHA 2022 and FMA 2022 Ammendments New Briefings
OSHA 2022 and FMA 2022 Ammendments New BriefingsOSHA 2022 and FMA 2022 Ammendments New Briefings
OSHA 2022 and FMA 2022 Ammendments New Briefings
 
How to make career in advance 3d animation
How to make career in advance 3d animationHow to make career in advance 3d animation
How to make career in advance 3d animation
 
What is the career path of a VFX artist?
What is the career path of a VFX artist?What is the career path of a VFX artist?
What is the career path of a VFX artist?
 
Resume 101 - Your guide to creating the best resume!
Resume 101 - Your guide to creating the best resume!Resume 101 - Your guide to creating the best resume!
Resume 101 - Your guide to creating the best resume!
 
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...
Learnbay Reviews – Career Tracks, Courses, Learning Mode, Fee, Reviews, Effec...
 
John Steven McRae Resume Generated April 2024
John Steven McRae Resume Generated April 2024John Steven McRae Resume Generated April 2024
John Steven McRae Resume Generated April 2024
 
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEOKelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO
Kelly Wang 王薇盈_數位轉型、生成式AI、設計思考、客戶體驗優化、敏捷管理、SEO
 
About Kelly Wang: Generative AI, SEO, PR
About Kelly Wang: Generative AI, SEO, PRAbout Kelly Wang: Generative AI, SEO, PR
About Kelly Wang: Generative AI, SEO, PR
 
Resumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying OnlineResumes, Cover Letters, and Applying Online
Resumes, Cover Letters, and Applying Online
 
How to Write a Resume in a Competitive Job Market
How to Write a Resume in a Competitive Job MarketHow to Write a Resume in a Competitive Job Market
How to Write a Resume in a Competitive Job Market
 

Are you an underpaid developer

  • 1. Are you an underpaid developer? Sherman Lee Email: sherman@goodsense.io Twitter: @SHERM8N Blog: http://blog.goodsense.io
  • 2. Email me - sherman@goodsense.io ❖ Introduce yourself ❖ Where do you work? ❖ Why are you interested in this talk? ❖ I’ll respond to every single one of you Leave a business card!
  • 3. Who is this dude? ❖ Sherman Lee - Berkeley CS ❖ Corporate job for 6 years ❖ Jumped into startups ❖ Drained savings and built credit card debt ❖ Turned it all around
  • 4. ❖ Freelance development ❖ Consulting ❖ Productized consulting services ❖ Products and startups ❖ Multiple streams of income The Process to Change Your Life
  • 5. ❖ Get your feet wet in becoming independent ❖ Finding projects ❖ Selling and marketing yourself ❖ Understanding business needs ❖ Pricing and contracts Freelance Development
  • 6. ❖ Business partner versus slave developer ❖ Solve business problems ❖ Specialized service Consulting
  • 7. ❖ Repeatable parts of your engagements ❖ Charge monthly for it ❖ Easy for you and it may be automated ❖ http://draft.nu/revise Productized Consulting Services
  • 8. ❖ Find a personal problem or need ❖ Develop a hypothesis ❖ Finding your audience ❖ Ask them to pay ❖ Listen to your audience ❖ Take that audience and make your own ❖ Build the product Products and Startups
  • 9. ❖ If you have a problem or need others do too ❖ I have 97 t-shirts and spent $2,194 Find a personal problem or need
  • 10. ❖ What are you trying to find out? ❖ For me, if teenagers would buy t-shirts. Develop a Hypothesis
  • 11. ❖ The audience you want to sell to already exists somewhere ❖ I found mine on Wanelo Finding your audience
  • 12. ❖ Collecting money is idea validation ❖ Product doesn’t need to exist ❖ I didn’t print t-shirts first Ask Them to Pay For Your Product
  • 13. ❖ First sale within 24 hours of idea Ask Them to Pay For Your Product
  • 14. ❖ They will tell you exactly what they want ❖ Give it to them! Listen to Your Audience
  • 15. ❖ Another case with similar design ❖ Results even better Listen to Your Audience
  • 16. ❖ Look for existing audiences ❖ Easier than from scratch ❖ Get them to follow you on Twitter, Tumblr, etc. ❖ Capture their email Take Audience and Make Your Own
  • 17. ❖ Having an audience is when you build ❖ Paying customers ❖ Idea validated Build the Product
  • 18. ❖ Hardest part ❖ No audience means nobody to sell to ❖ Blogging, Social Media, SEO Build the Audience
  • 19. ❖ Builds a fan base for shop owners, sellers, artists and designers ❖ http://audience.goodsense.io Good Audience (my startup)
  • 20. ❖ Solved own problem ❖ 2 big sellers in LA/SF ❖ In Urban Outfitters Good Audience (my startup)
  • 21. ❖ Freelancing ❖ Consulting ❖ Products ❖ No need to depend on one Multiple Streams of Income