Luxury

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Luxury

  1. 1. LUXURY : A state of great comfort or elegance, especially when involving great expense. An inessential, desirable item which is expensive or difficult to obtain. A pleasure obtained only rarely.
  2. 2. Origin: Middle English (denoting lechery): from Old French luxurie, luxure, from Latin luxuria, from luxus 'excess'. The earliest current sense dates from the mid 17th century
  3. 3. Luxury may refer to: Luxury goods, an economic good or service for which demand increases more than proportionally as income rises. Luxury tax, tax on products not considered essential, such as expensive cars. Luxury tax (sports), surcharge put on the aggregate payroll of a sports team to the extent to which it exceeds a predetermined guideline level set by the league
  4. 4. Luxury vehicle, expensive automobiles Luxury trains, expensive tourist trains. Luxury yacht, expensive privately owned, professionally crewed yacht Luxury real estate, niche real estate market dealing with the highest economic group of property buyers. Luxury resort, exclusive vacation facilities. Luxury box, term for a special seating section in arenas, stadiums and other sports venues Luxury magazine, magazines devoted to fine craft and luxury goods
  5. 5. Household luxuries Personal luxuries Experiencial luxuries
  6. 6. Household Luxuries : Art & Antiques Home Electronics Furniture, Lamps & Floor Coverings Garden & Garden Products Kitchenware, Cookware and Cooks' Tools & Housewares Major Home Appliances, Bath, Window Coverings & Building Products Linens, Fabrics and Soft Goods Mattresses & Sleep Systems and Tabletop.
  7. 7. Personal Luxuries : Clothes & Apparel; Cosmetics, Beauty & Fragrance Products; Fashion Accessories; Jewelry; Watches; Personal Electronics; an Wine & Spirits, Automobiles.
  8. 8. Experiential Luxuries : Luxury Dining; Travel; Spa, Salon, Massage Services; and Physician Services.
  9. 9. X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living; Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury; A psychographic profile of five key types of luxury consumers. These include:
  10. 10. Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases; Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own. Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle. As their name implies, they are careful spenders and not given to luxury indulgence.

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