Essential tips to improve email deliverability


Published on

Today, email deliverability is a big concern for any business person or online marketer who is using e-mail as a promotional channel. It is significant to understand email deliverability in perspective of the other e-mail metrics.

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Essential tips to improve email deliverability

  1. 1. Essential Tips To ImproveEmail DeliverabilityBy:
  2. 2. Inception• Today, email deliverability is a big concern forany business person or online marketer who isusing e-mail as a promotional channel. It issignificant to understand email deliverability inperspective of the other e-mail
  3. 3. Tips to improve email deliverability• Just go through these significant tips to improve youremail deliverability: Email verification Clean your email list regularly Reduce spam complaints with permission emailmarketing Double opt-in to avoid email blacklists Make use of constant from address and subject line Pay attention to customer engagement Manage your email bounce
  4. 4. Email Verification• There are differentmethods used to verify asenders domain includingsender ID, DKIM (domainkey identified mail) andmore presently DMARC ordomain-based messageauthentication reporting. Itis essential that thesethings are in place and setup
  5. 5. Clean your email list regularly• List cleanliness is,possibly, one of the mostessential practices inemail deliverability whichcomes after emailauthentication. It is alsosomething you have totalcontrol over either you arehosting your own e-mailclient or hiring a third-partyservice
  6. 6. Reduce spam complaints• Do not violate therelationship you havewith your customers.They opted-in to get adefinite kind of e-mailcommunication fromyou like newsletterand gave youauthorization to
  7. 7. Double opt-in to avoid emailblacklists• Blacklists are everyemail marketersnastiest nightmare.Decrease the risk ofgetting your IPaddress on these listsby employing adouble email
  8. 8. Make use of constant fromaddress and subject line• By using a dependable "fromname" your customers will beused to of receiving email fromyou and will be less probable tohit the spam button. Make yoursubject lines obvious and simpleto identify if your customersimmediately know who the emailis from, they will be less likely toreport your messages as spam.
  9. 9. Pay attention to customerengagement• Engagement metrics are necessary when itcomes to e-mail deliverability and thisparticular matter is going to play the bestrole in the future.• For any users that have not taken some kindof action in the past six months, think aboutsending your campaigns from a different IPaddress and making a re-engagementstrategy for those
  10. 10. Manage your email bounce rate• There are basically threekinds of bounces: hard,soft, and technical. Youshould have a method inplace for controlling eachof these bounce typesthat ensure you arehaving valid customersand removing those thatare
  11. 11. Conclusion• Each aspect of your emailmarketing program isessential and should not beignored—in terms ofdeliverability as well aswhole campaigns efficiency.Whether your company isbig or small, if you are doingemail marketing, improvingyour email deliverability mustbe your top
  12. 12. Alphasandesh providesmailing services, for moredetails please