6 mistakes you must avoid with your email call to action


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Call to action is an element of email marketing campaign that attracts, convince or else requests a website visitor to take a particular action. This action can refer to making a purchase, asking for more information and signing-up for newsletters.

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6 mistakes you must avoid with your email call to action

  1. 1. 6 Mistakes You Must Avoid WithYour Email Call To ActionBy: Alphasandesh.com
  2. 2. Initiation• Call to action is an element ofemail marketing campaign that attracts, convince orelse requests a website visitor to take a particularaction. This action can refer to making a purchase,asking for more information and signing-up fornewsletters.alphasandesh.com
  3. 3. Mistakes that should be avoidedwhile making call to action• Here are some common mistakes which you shouldavoid while making your call to action: Do not offer things which you cannot deliver Making your call to action difficult to find Making use of indistinct and reflexive language You are not being definite Not providing the receiver with an exact reason totake action Not developing a sense of importancealphasandesh.com
  4. 4. Do not offer things which youcannot deliver• When visitors first see yourcall to action, you clearly wantto get them to go on to yourwebsites landing page. So howwill you do that? You make useof words like free, awesomedeal and super. Do not boastabout things which you cannotbrag about. It deteriorates yourtrustworthiness and makestraffic disturbed.alphasandesh.com
  5. 5. Making your call to actiondifficult to find• It is not adequate to beintrepid in color; you haveto be big, as well. Thatmeans your call to actionshould be big enough tobe seen evidently sovisitors are not leftsearching for your buttonor not even realizingthere is a button to clickin the first place.alphasandesh.com
  6. 6. Making use of indistinct orreflexive language• Do you think that your visitorsare dumb? No, they are not!They are just really busy, andmulti-tasking that they do nothave time to go throughindistinct language andunderstand what you wantthem to do. It is up to you toask them just what you wantthem to do by using strong andenergetic language.alphasandesh.com
  7. 7. You are not being definite• What clear action do youwant your website viewers totake? When you deliver anemail, whats that you wantyour recipient to do? Wouldyou like to send them anoffer now? Want them tosign-up? Just state clearlywhat specific action youwant them to take and bedefinite in your call to action.alphasandesh.com
  8. 8. Not providing the receiverwith an exact reason to take action• You may have a greatreason, but that is notsufficient to make surethat people will takeaction. You will still needto let recipients knowwhat they would gain bytaking action. Illustratethem the real differencethey can make by clickingon your link.alphasandesh.com
  9. 9. Not developing a sense of importance• You have to compelpeople to take actionnow because if they donot do it now, they willnot do it afterward.Developing a sense ofimportance with yourcall to action isnecessary. Motivatethem to act now. Clarifywhy time is valuable.alphasandesh.com
  10. 10. Conclusion• Thus, calls to action arecrucially important asthey give a fast andeasy means for users toconvert. Make sure thatthe process is as simpleand suitable as possiblebecause it will preventcustomers fromdiscarding a purchase.alphasandesh.com
  11. 11. Alphasandesh offers bulk email marketing services.For more information feel free to visitwww.alphasandesh.comalphasandesh.com