Fast moving consumer goods

5,560 views

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,560
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
134
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Fast moving consumer goods

  1. 1. SHERIN P MATHEW MACFAST
  2. 2.  One of the fastest growing sector in early 1980’s till 1990’s. The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company. After 1990’s, o FMCG started losing their sheen due to introduction of other product types o Total lack of imagination on the part of FMCG companies. During 2010, Consumers willingness to upgrade to better, value added products helped FMCG.
  3. 3.  FMCG industry, alternatively called as CPG (Consumer Packaged Goods). Those consumables which are normally consumed by the consumers at a marketing, financing, purchasing,etc is called FMCG.
  4. 4.  From the consumers perspective:  Frequent purchase  Low involvement (little or no effort to choose the item – products with strong brand loyalty are exceptions to this rule)  Low price From the marketers angle:  High volumes  Low contribution margins  Extensive distribution networks  High stock turnover
  5. 5. Some common FMCG product categories food and dairy products, Glassware Paper Products Pharmaceuticals Consumer Electronics Packaged Food products Plastic Goods Printing and Stationery Household Products Photography Drink etc.
  6. 6. OBJECTIVES HUL P&G ITCSTRENGTH Strong brand large scale market Brand portfolio & large segment& gross profit market share ManagementWEAKNESS Low exports level & losing their market high advertising cost share &Quality control Unrelated diversificationOPPERTUNITIES Large domestic Beauty product for Rural market market & rising men & online social consumer level networkTHREATS Tax and regulatory Unilever Increasing tax in structure & mimic of cigarttes & health brands hazards
  7. 7. MAIN THREE FMCGCOMPANIES
  8. 8. It is Indias largest consumer goods companybased in Mumbai, Maharashtra. It is owned by the British-Dutch company Unileverwhich controls 52% majority stake in HUL.HUL was formed in 1933.Its products include foods, beverages, cleaningagents and personal care products.Hindustan Unilevers distribution covers over 2million retail outlets across India directly and itsproducts are available in over 6.4 million outlets inthe country. As per Nielsen market research data,two out of three Indians use HUL products.In 2012, HUL was recognised as one of the worldsmost innovative companies by Forbes. With aranking of number 6, it was the highest rankedFMCG company.
  9. 9. It was formed in 1970 by Henry Overton Wills and YogeshChander Deveshwar, (Chairman).Headquarters in Kolkata, West Bengal, India. In FMCG, ITC has a strong presence in : Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, GoldFlake Premium, Navy Cut, Insignia, India Kings, Classic(Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild &Ultra Mild), 555,Benson & Hedges, SilkCut, Scissors, Capstan, Berkeley, Bristol, LuckyStrike, Players and Flake. Foods: (Kitchens of India; Aashirvaad, Minto, Sunfeast,Candyman, Bingo, Yippee, Sunfeast Pasta brands in Ready toEat, Staples, Biscuits, Confectionery, Noodles and SnackFoods). Apparel: (Wills Lifestyle and John Players brands) Personal care: (Fiama di Wills; Vivel; Essenza diWills; Superia; Vivel di Wills brands of products in perfumes,haircare and skincare) Stationery: (Classmate and PaperKraft brands) Safety Matches and Agarbattis:
  10. 10. It is a multinational nutritional and health-related consumergoods company headquartered in Vevey, Switzerland. It isthe largest food company in the world measured byrevenues. Nestlé was listed No. 1 in the Fortune Global 500 as theworlds most profitable corporation.Nestlés products include baby food, bottled water, breakfastcereals, coffee, confectionery, dairy products, ice cream, petfoods and snacks.Nestlés india’s first production facility was set up in 1961 atmoga (punjab)The Nestlé india head office is located at Gurgaon alongwith other branch offices in Delhi,Mumbai,Chennai andkolkata.It has 2,50,000 employees,500 factories and 8000 range of
  11. 11.  More and more people these days have started involving themselves in this field as; it creates tremendous job opportunities for them. It is a steady, diverse and a highly profitable industry where a person can do a lot of work. The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.

×