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  1. 1. COMESA Presented to: Dr. Hesham Mansour By: Ahmed Abd El Mounem Ahmed Agha Amr Omar Hussein Khedr Group: Eslsca 39-C
  2. 2. COMESA Outline • History • Countries • Vision • Mission • Objectives • Programs • Challenges • KPIs from international business point of view • Conclusion
  3. 3. History • In 1965 (ECA) ministerial meeting Recommendation to create an Economic Community of Eastern and Central African states. • In 1978 meeting of Ministers of Trade Declaration of Intent and Commitment to the Establishment of a Preferential Trade Area(PTA) for Eastern and Southern Africa. • In December 1981 The Treaty establishing the PTA was signed • November 1993 The Treaty establishing the Common Market for Eastern and Southern Africa, COMESA was signed • December 1994 COMESA was ratified
  4. 4. Countries Current (19) • Burundi • Comoros • Congo, DR • Djibouti • Egypt • Eritrea • Ethiopia • Kenya • Libya • Madagascar • Malawi • Mauritius • Rwanda • Seychelles • Sudan • Swaziland • Uganda • Zambia • Zimbabwe Former (5) • Lesotho (left in 1997) • Mozambique (left in 1997) • Tanzania (left September 2, 2000) • Namibia (left May 2, 2004) • Angola (Suspended itself in 2007) Current Former
  5. 5. Vision COMESA’s Vision is to “be a fully integrated, internationally competitive regional economic community with high standards of living for all its people ready to merge into an African Economic Community”
  6. 6. Mission • Its Mission to “Endeavour to achieve sustainable economic and social progress in all Member States through increased co-operation and integration in all fields of development particularly in trade, customs and monetary affairs, transport, communication and information, technology, industry and energy, gender, agriculture, environment and natural resources.
  7. 7. Objectives • Sustainable growth and development of the Member States • Development in all fields of economic activity in order to raise the standards of living of the people. • Cooperate in the promotion of peace and stability in the region. • Cooperate in strengthening the relations with the rest of the world; and • Contribute towards the establishment of the African Economic Community.
  8. 8. Hussein
  9. 9. 9 COMESA Focal Programmes In order to create an environment conducive to free trade and investment into the region, COMESA promotes, as a priority:  trade liberalisation.  trade facilitation.  liberalisation of financial & monetary systems.  investment promotion & private sector support.  Science and technology.
  10. 10. 10 COMESA and STI The COMESA Treaty Articles 127 and 128 deal with cooperation in the development of Science and Technology and call for Member States to, among other things : • Build basic scientific and technological research capabilities. • Build conventional low and indigenous technologies in craftsmanship & fabrication techniques. • Effect appropriate reforms in primary, secondary and tertiary education in respect of STI.
  11. 11. 11 COMESA and STI Contd... • Develop a plan for the development of applied sciences in agriculture, health, industry, energy, etc; • Allocate a minimum of 1% of GNP on science and technology as recommended under the Lagos Plan of Action. • Cooperate with institutions working on STI. • Ensure that research and development is closely inter- linked with production units.
  12. 12.  CBC is a member based private sector institution of the Common Market of Eastern and Southern Africa (COMESA).  It was established to play the key role of ; ◦ a platform for policy advocacy in the development, progress of the private sector in their respective economies in order to reduce the costs of doing business and increase competitiveness in the region. ◦ Trade capacity building of the private sector in key sectors of Agriculture, Industry and Services ◦ Improve business development services and business linkages across private sector in the region. ◦ Boost Intra-regional trade for economic development through the private sector; ◦ Provide a key platform for information sharing on trade and investment flows , potential business partnerships.  Today, the CBC has been positioned by the Council of Ministers and Summit as the recognized regional apex body of the private sector in the COMESA region- The VOICE of Business.  As a Policy Organ of COMESA, it provides verbal articulation of private sector positions to highest offices of decision making. This means that CBC is not an observer, but a key actor in influencing policy discussions. COMESA BUSINESS COUNCIL
  13. 13. Amr Omar
  14. 14. Currently; Operationalize the adopted Sectorial working groups by the CBC General Assembly, namely;  Financial Services.  Tourism Services.  Agro-trade and Industry work group.  NTB Workgroup; Active Upcoming Events;  The 1st COMESA Sustainable Tourism Development Forum- a Public Private Dialogue; August, 2012.  The CBC Financial Services Dialogue- Focus on Regulatory systems in Banking and Insurance; Formation of Regional Bankers Association; September.  Agro-Trade and Industry Forum; September.  8th COMESA Business Forum and Annual Regional Exhibition; October , 2012.  Back –to – Back- CBC General Assembly; October, 2012.
  15. 15. • Successfully held 7 Annual Business Forums- the Regional PPD Forum open to all businesses in the region, discussing key agendas affecting trade and Business; • Successfully addressed private sector positions at the Tripartite level on the Tripartite Rules of Origin; • Prepared and presented a Private sector position paper on the movement of business persons and Gradual Elimination of Visa Requirements in the COMESA region; Ongoing advocacy- The CBC is preparing an interim business facilitation tool that can facilitate movement of businesses without the impediment of VISA requirements; • Formed a Regional NTB working Group, Chaired by the Burundi Association of Manufacturers/Burundi Federation of Chambers of Commerce; • An active Board that acts as a High level advisory and advocacy team to the highest level of decision making; Successes;
  16. 16. Ahmed Agha
  17. 17. Challenges Border congestion. Corruption and bribery. Lack of change of mind-set- from trade control to trade facilitation leading to excessive regulations Lack of common understanding and commitment between Public and Private sector. Limited use of IT facilities and poor interconn ectivity amongst inter- agencies.
  18. 18. WHY??
  19. 19. The Origin and Elements of Culture Geography History The political economy Technology Government
  20. 20. KPIs from international business aspect impact Achieved Not Achieved Geography As climate ,topography as ingredients of geography which is main point of the culture origins are different between the COMESA countries Marketers should do huge effort in this area as one of the challenges facing the program. Not Yes
  21. 21. Cont’d impact Achieved Not Achieved History There is historical problems between the countries of COMESA which negatively affect the integration Not Yes The political economy Different political economical approaches between members communism , Democracy need to be sorted out to lead program success. Not Yes
  22. 22. Cont’d impact Achieved Not Achieved Technology Although of the STI program as part of the COMESA there is still issues impeding the objective and more efforts is needed. Partially Yes Government Stability and cooperation of government is a hug issue (most of the states has governmental insatiability so diff point of views and direction Not Yes
  23. 23. Conclusion • When a company is operating internationally each new environment that is influenced by elements unfamiliar and sometimes unrecognizable to the marketer complicates the task. • Special effort and study are needed to absorb enough understanding of the foreign culture to cope with the uncontrollable features. • We believe that COMESA still ineffective due to the previous factors and need a huge effort to reach its original Vision
  24. 24. THANK YOU