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Creating a Social Media Strategy


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Workshop for Central Alabama Women's Business Center March 9, 2010

Published in: Business, Technology
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Creating a Social Media Strategy

  1. 1. Creating a Social Media Strategy Presented by: Phyllis Neill, President & CEO WeMentor Social Media Marketing
  2. 2. Overview <ul><li>Introduction to WeMentor Social Media Marketing </li></ul><ul><li>What is social media? Why is it important? </li></ul><ul><li>“ Own Your Space™” </li></ul><ul><li>Research </li></ul><ul><li>Execution </li></ul><ul><li>Maintenance </li></ul>
  3. 3. WeMentor Marketing <ul><li>Helping businesses make money with social media marketing </li></ul><ul><li>First Birmingham agency to focus exclusively on social media marketing </li></ul><ul><li>Partner David Sher, CEO of AmSher </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  4. 4. Social Media Marketing Today <ul><li>Facebook - 350 million members—5 million new users a week. </li></ul><ul><li>LinkedIn – 54 million members; 1 million new members every 12 days. Average age 41; average income $109,000 </li></ul><ul><li>Twitter - 50 million </li></ul><ul><li>Blogs - 200 million blogs; 120,000 new blogs a day </li></ul><ul><li>86% of companies surveyed will increase spending in social media in 2010. (source: eConsultancy’s “Social Media and Online Report) </li></ul>
  5. 5. Benefits to social media <ul><li>Relationship-based instead of interruption-based </li></ul><ul><li>Share knowledge </li></ul><ul><li>Establish yourself as expert </li></ul><ul><li>Increase brand awareness </li></ul>
  6. 6. “ Own Your Space™ ” Program <ul><li>Proprietary program designed by WeMentor Social Media Marketing. </li></ul><ul><li>Goal is to help clients get most “bang for their buck” out of social media. </li></ul><ul><li>Primary focus is: research, good content, measurement. </li></ul><ul><li>3 Phases: </li></ul><ul><ul><li>Phase 1 – auditing, listening </li></ul></ul><ul><ul><li>Phase 2 – planning, executing </li></ul></ul><ul><ul><li>Phase 3 – measuring, tweaking </li></ul></ul>
  7. 7. Phase 1: auditing, listening <ul><li>Who’s talking about your brand on social media? </li></ul><ul><li>What is your competition doing with social media that you are not? </li></ul><ul><li>Which topics and/or products are being discussed the most on social media? </li></ul><ul><li>On which social media sites are your target customers “hanging out”? </li></ul><ul><li>What’s being written about you on blogs and forums? </li></ul><ul><li>Plan for ongoing listening          </li></ul>
  8. 8. Phase 2: planning, executing <ul><li>Develop plan for WHERE to participate (based on audit/listening info). </li></ul><ul><li>Develop plan for ongoing regular content creation. </li></ul><ul><li>Begin implementation of the above. </li></ul>
  9. 9. Phase 3: analyzing, tweaking <ul><li>Develop specific goals for performance based off of goals from phase 2 </li></ul><ul><li>Create metrics template; begin gathering data. </li></ul><ul><li>Analyze initial results. </li></ul><ul><li>Tweak plan according to results and desired outcomes. </li></ul>
  10. 10. WeMentor resources: <ul><li>Sign up for newsletter at </li></ul><ul><li>Podcast: / </li></ul><ul><li>Blog: </li></ul><ul><li>“ Free stuff” on website: </li></ul><ul><ul><li>Creating a listening campaign </li></ul></ul><ul><ul><li>Optimizing Facebook Fan pages </li></ul></ul>