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Brand you aea_2010_slideshare


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Brand you aea_2010_slideshare

  1. 1. 1 Shelly D. Mahon, Ph.D. Candidate University of WI-Madison AEA November 11, 2010 ✜ 3:35 – 4:20 ✜ Rm: Bowie A How to Build Brand “You” Creating an Online Social Media Presence for You © 2010 Shelly D. Mahon
  2. 2. 2 What is an online presence? Why create an online presence? 10 Ways to Build Brand “You” Getting started – WordPress, Twitter, Facebook, LinkedIn, Google Reader Online Etiquette Agenda © 2010 Shelly D. Mahon
  3. 3. What is an online presence Generally speaking……. It is how active you are on the web, through personal and professional websites, blogs, tweets, published articles, photos, forums, etc. 3
  4. 4. Examples :  Photos  Facebook  LinkedIn  Twitter  Blogs  Videos  Websites  Race Results 4 “Everything we post, comment on, or upload is contributing to the story of who we are online – potentially to millions. And even if you don’t make a conscious effort to create an online presence, that too is a narrative because you are leaving your personal brand to chance.” Marcos Salazar on August 13th, 2009
  5. 5. 5 Why Create an Online Presence Be Competitive: You can’t afford not to anymore Reach: Meet and connect with people all over the world Growth: Personal and professional development, self- management and networking Visibility: Leverage value across a variety of media. It will enhance your recognition as an expert in the field, build credibility and advance your career Collaborate: Share new ideas, discuss, & work together
  6. 6. Tips To Build Brand “You” Be Real, Be Genuine Add Value Promote Others Engage, Interact, and Follow Up Don’t Broadcast Participate Consistently Don’t Focus on “A” Listers Don’t Worry About Building Numbers Watch What You Say Pay Attention - Watch 6
  7. 7. Create Your WordPress Blog Go to: 7
  8. 8. Buy Your Domain Name 8 & Confirm
  9. 9. 9 Professional Blog Mixed Blog Personal Blog
  10. 10. Getting Started Working from the “admin” part of your WordPress Site Choose a Theme Customize “Header” Edit Profile from “my account” in the upper left hand corner 10
  11. 11. WordPress 11 Add Gravitar Include Photos & Other Links
  12. 12. Dashboard – Administrative Panel Combines what you have in your site on one page. 12
  13. 13. Pages Select the Administration > Pages > Add New option & begin writing 13 http://codex.word
  14. 14. Categories Posts > Categories > Begin Writing > Add New Option 14
  15. 15. Categories 15 Organize according to what you blog about
  16. 16. 16 New Pages are dragged from the left over to the menu on the right to build a new menu item at the top of the page. If you drag a page under something it will show up as a dropdown menu item. Menus
  17. 17. Posts Posts > Add New > Write > Publish Click the POSTS tab Click Add New Fill in the blanks Select category, add tags, and make other selections Click Publish 17
  18. 18. Enhancing Your Posts 18
  19. 19. Tagging 19
  20. 20. Reasons to Blog 20 Build SEO: Websites with blogs get 55% more traffic Differentiate Yourself: Stand out – establish a voice in your field Build an Infinite Search Life: your blogs will keep working for you Save Money: Sell without having to travel Build a Reservoir From Which to Draw Information (Ex: 2 minute Tips) Peebles
  21. 21. Reasons to Blog Cont… 21 Sell: Plug products in sidebar or at the end of your blog post (Ex: Marcia Yudkin) Exposure: Especially as you get picked up by big sites Development: Get others input on new products, pilots, ideas Peebles
  22. 22. Sell & Ask Others to Promote You NEW BOOK: Strategic Marketing, the third in my series of Marketing Minute anthologies, collects my columns on strategy - the art of giving prosperity a huge kick start toward the future you most want. View the table of contents and buy the whole series, autographed: 22 If you enjoy The Marketing Minute, please forward it to friends and colleagues. It comes to you every Wednesday from publicity and marketing consultant Marcia Yudkin, author of Meatier Marketing Copy and 13 other books. P.O. Box 305, Goshen, MA 01032.
  23. 23. Get Connected: Large Distribution: Write eZine Articles Login at Sign up to submit an article You can submit up to 10 articles or apply for “expert status” for unlimmited 23
  24. 24. 24 Twitter Go to: to sign up for an account Helpful Guide: Start by searching for people & topic areas of interest
  25. 25. Add Twitter to Your Blog 25 Drag Twitter to the sidebar
  26. 26. Tweeting: Intent • You can’t / won’t read every tweet • Follow those that follow you • Promote others more than yourself (roughly 12 times) • Build lists to watch people you’re interested in • Retweet the “good stuff” (RT@.....) • Manage your time! • Do it your way: everyone has their own style 26 Adapted from: Chris Brogan
  27. 27. Tweeting: Technical Leave some space for others to retweet you Use @ to retweet other Use Tweetdeck or Hootsuite Link things when appropriate Tools like shorten links and let you see stats Use hashtags but make them small 27 Adapted from Chris Brogan
  28. 28. Tweeting: Business Spamming repeatedly will lead to drops Search more than you chat about your own stuff Find the people who would like what you have to offer Don’t retweet others nice words about you Indicate if you link an affiliate or client (in parentheses) Invite customers to follow you on twitter Use it for more personalized marketing not just BLASTS 28 Adapted from Chris Brogan
  29. 29. Twitter: Use Tweet your blog posts with a question to draw people in Tweet contents of events Make connections with speakers from events Invite twitter followers to other social platforms (LinkedIn or Facebook) Have others tweet your blog posts, but know that it can seem like spam Point to photos, music, videos for diversity and fun! 29 Adapted from Chris Brogan
  30. 30. 30 Facebook Go to: to sign up for an account Helpful Guide: 05/twitter-guide-book- download/
  31. 31. Facebook Control access Create an image Reflect your character Demonstrate professionalism Organize your connections Give a consistent message 31
  32. 32. Combine Platforms with Tweetdeck Go to: Download directly to your phone 32
  33. 33. Get LinkedIn – It’s Still About Networking Go to: to sign up for an account Develop your “professional” Facebook 33
  34. 34. LinkedIn Account Puts you on the Google map Keeps your address book current Answers and Groups allow you to interact & collaborate with other experts Connects you with jobs, helps you make sales, and introduces you to additional colleagues 34
  35. 35. Google Reader News Aggregator 35 Sign into your Google account Choose where you want to get information
  36. 36. Google Reader Lists 36 Get organized View as a whole or by those you follow Make sure people can connect to you through your website
  37. 37. Wrap-Up Final Thoughts? Questions? Thank you! 37