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When thinking about membership strategy, it’s time to include “fun” as a legitimate objective. The nature of membership is evolving beyond a transactional relationship and into an engagement model instead. By continuing to view members as people to be “served” rather than people to play and co-create with we are cheating ourselves out of getting to know them on a much deeper and more meaningful level. Many members are no longer satisfied with superficial connections, but creating the kind of safe environment it takes to truly accept them as whole human beings requires both skill and intention. Come explore how we can embrace authenticity and create the kind of ultra-vibrant communities members crave and our organizations need.