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10<br />Things You Need To KnowAbout the Mobile RevolutionIn Health Care Communications<br />Shel Holtz, ABC<br />

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Audience poll on mobile use(conducted in real time)<br />

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1<br />The shiftis underway<br />

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$1.7 billion marketin 3 years<br />Source: Chilmark<br />

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2<br />Patients& families are primed<br />

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Want some numbers?<br />17% of cell owners have searched for health information (29% for 18-29 demographic)<br />9% of cell owners have health apps on their phone (15% for 18-29 demographic)<br />Help them track or manage their health<br />-- Pew Internet & American Life Project<br />

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Current crop of healthcare apps<br />Logging fitness workouts<br />Monitor vital signs<br />Providing health tips<br />Calculate disease risks<br />Calculate body mass index<br />Keeping personal health records <br />Providing users’ health information to physicians and emergency workers<br />Learn about medicines<br />Smoking cessation <br />Yoga stretching exercises people can perform at their desks at work<br />

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3<br />Doctors willsoon begindemanding it<br />

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Source: Voalte<br />

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Source: Voalte<br />

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4<br />The mobileWeb trumpsapps<br />

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5<br />Apps willproliferate<br />

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6<br />Strategizeapp development<br />

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Internal apps<br />Already employed by Kraft, IBM, Google<br />Look for high-impact outcomes<br />Account for training<br />

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Source: Voalte<br />

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Objectives<br />Improving response time to call bell by 10 seconds<br />Reducing bed falls of 25 percent by the end of the first year<br />Acknowledging critical lab results within five minutes<br />

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External hospital apps<br /><ul><li>Urgent care wait times

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Lab test results

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Appointments

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Locations

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Physicians

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Symptom checker</li></li></ul><li>

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Not enough?<br />Henry Ford Health System<br />Emergency room locater<br />Detroit Medical Center<br />Emergency room locater<br />St. John Providence Health System<br />Physician contact app for doctors<br />Crittendon Hospital Medical Center, Rochester<br />ER mapping/rerouting for EMS crews<br />Porter Adventist, Denver<br />Pre-register before entering ER<br />

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Considerations<br />Build your own or buy one you can brand<br />e.g., iTriage<br />App platforms (multiple costs, maintenance)<br />iOS<br />Android<br />Windows 7<br />WebOS<br />Blackberry<br />Web apps<br />

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7<br />Mobile +geolocation = wayfinding<br />

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8<br />You can bemobile without owning stuff<br />

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9<br />Be carefulof the mobilepublicationmodel<br />

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10<br />YourcommunicationsSwiss ArmyKnife<br />

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To Aid in Communication?<br />Audio recorder (iTalk, AudioBoo, iPadio)<br />Video streaming (Qik, uStream)<br />Productivity (Google Docs, DropBox, Evernote)<br />News (CNN, AP, etc.)<br />Communication (WebEx, etc.)<br />

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Questions?<br /><ul><li>Shel Holtz, ABC</li></ul>Phone: 415.367.3820<br />Email: shel@holtz.com <br />Web: www.holtz.com <br />Blog: blog.holtz.com<br />Podcast: www.forimmediaterelease.biz<br />Skype: shelholtz<br />Twitter: @shelholtz<br />FriendFeed: shelholtz<br />2nd Life: Shel Witte<br />Copyright applies to this document – some rights reserved.<br />This work is licensed under a Creative CommonsAttribution-non commercial-share alike 3.0 license<br />http://creativecommons.org/licenses/by-nc-sa/3.0<br />