Sheldon NesdaleMarketing + Business + Internet + Niche = Win
I’m interested in...• Learning, Being Inspired, Exploring the web   Business Books + TED videos + Kahn Academy +    Googl...
I’m interested in...• Technology   How it connects us & improves our lives   iPad + Robots + Games + Facebook• Being Ent...
I get paid for...1. Ideas2. Action   Prescribing action for clients   Taking action for clients   Taking action on my o...
Where Do Ideas Come From?1.   Reading2.   Asking Questions3.   Listening4.   Writing (email + content + articles)5.   Talk...
What Are You An “Expert” In?• Do you know more about a subject than the  person sitting next to you?   (only needs to be ...
4 Steps To Being An Expert1. Choose a subject2. Read the top 10 books3. Write 5 articles   Make sense of what you’ve read...
What Can You Build Before You                Graduate?You’ve got 3 years:• Build an online presence    For when people se...
Selling Widgets/Services for a Boss?• 95% of bosses are running a small business• They hate wasting dollars on advertising...
What Does Work?• Don’t push what you’re selling• Create art and pull people in• Build a “Permission Asset”     Download W...
Websites Work• Components of a successful website     Passion. Take a stand     Plain-speak (no jargon)     Valuable (b...
Want To Build Your Own Website?• Find a topic you are passionate about    This gives you energy to keep going    Eg an a...
Why I Love Building Websites1. Websites are cheap   $84.73/year (or free)2. Websites are public   no barriers between yo...
My Web Work• 20 client websites   Scuba Diving, Management Course, Airport    Shuttle, Winery, Fences & Gates, Charity• 1...
Sheldon Nesdale :: www.MarketingFirst.co.nz
LoveOneDaySales.co.nz•   Started as blog article (stolen idea)•   Created something useful to people•   Asked for their in...
Sheldon Nesdale :: www.MarketingFirst.co.nz
NZHotPools.co.nz•   Stole a list from a book and put it online•   Asked for input•   Rang newspapers & got free exposure• ...
ChickenCoops.co.nz• Sold $55k worth of Chicken Coops• For $2,500 commission• $8/hour                             Sheldon N...
Sheldon Nesdale :: www.MarketingFirst.co.nz
WhyIHateDogs.com•   Started as a blog article•   Got a little bit of traffic•   Launched new domain•   Attracted passionat...
4 Reasons To Join Me1. Start building your online profile   It will speak louder than your CV when you start    looking f...
Building Websites Is Awesome
Building Websites Is Awesome
Building Websites Is Awesome
Building Websites Is Awesome
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Building Websites Is Awesome

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Building Websites Is Awesome

  1. 1. Sheldon NesdaleMarketing + Business + Internet + Niche = Win
  2. 2. I’m interested in...• Learning, Being Inspired, Exploring the web  Business Books + TED videos + Kahn Academy + Googling• Creating  Unique content + Online communities• Tauranga + The Mount  I love where I live Sheldon Nesdale :: www.MarketingFirst.co.nz
  3. 3. I’m interested in...• Technology  How it connects us & improves our lives  iPad + Robots + Games + Facebook• Being Entertained  Videos: Comedy + Movie Cartoons + Sci-Fi + TED• Making Money  Small Business + Micro-Business, Start-Up Businesses Sheldon Nesdale :: www.MarketingFirst.co.nz
  4. 4. I get paid for...1. Ideas2. Action  Prescribing action for clients  Taking action for clients  Taking action on my own projects“Great ideas are worth nothing without action” - Helen Keller Sheldon Nesdale :: www.MarketingFirst.co.nz
  5. 5. Where Do Ideas Come From?1. Reading2. Asking Questions3. Listening4. Writing (email + content + articles)5. Talking about ideas6. Creating Sheldon Nesdale :: www.MarketingFirst.co.nz
  6. 6. What Are You An “Expert” In?• Do you know more about a subject than the person sitting next to you?  (only needs to be a little bit more)  [Activity] Sheldon Nesdale :: www.MarketingFirst.co.nz
  7. 7. 4 Steps To Being An Expert1. Choose a subject2. Read the top 10 books3. Write 5 articles  Make sense of what you’ve read4. Congratulations you’re an expert!  You’ll never be without work Sheldon Nesdale :: www.MarketingFirst.co.nz
  8. 8. What Can You Build Before You Graduate?You’ve got 3 years:• Build an online presence  For when people search your name• Do a little bit of everything• Only if it’s free• Go deeper with platforms you love  Blogging?  Facebook?  Pinterest?  Flickr?  Twitter? Sheldon Nesdale :: www.MarketingFirst.co.nz
  9. 9. Selling Widgets/Services for a Boss?• 95% of bosses are running a small business• They hate wasting dollars on advertising• What’s a waste of money?  Yellow Pages  TV  Daily Newspapers  Radio• Any time you are paying to shout at non- customers Sheldon Nesdale :: www.MarketingFirst.co.nz
  10. 10. What Does Work?• Don’t push what you’re selling• Create art and pull people in• Build a “Permission Asset”  Download White Paper  Email Newsletter  Phone Number  First Purchase  Next Purchase Sheldon Nesdale :: www.MarketingFirst.co.nz
  11. 11. Websites Work• Components of a successful website  Passion. Take a stand  Plain-speak (no jargon)  Valuable (but free) Content/Articles  Testimonials  Prices  Call-to-action  Search Engine Optimisation Sheldon Nesdale :: www.MarketingFirst.co.nz
  12. 12. Want To Build Your Own Website?• Find a topic you are passionate about  This gives you energy to keep going  Eg an author, a type of movie, a hobby, a sport, game• Provide content that is valuable & interesting to certain people (not everybody)  Eg reading order list, ranking list of movies & indepth character details, how-to videos• Have an attitude. Take a stand.• Once you have an audience, making money is easy Sheldon Nesdale :: www.MarketingFirst.co.nz
  13. 13. Why I Love Building Websites1. Websites are cheap  $84.73/year (or free)2. Websites are public  no barriers between you and the world3. Websites attract an audience for free  thanks to Google4. Websites are valuable  so people will pay you to build them Sheldon Nesdale :: www.MarketingFirst.co.nz
  14. 14. My Web Work• 20 client websites  Scuba Diving, Management Course, Airport Shuttle, Winery, Fences & Gates, Charity• 17 of my own websites (66% of my income)  LoveOneDaySales.co.nz  NZHotPools.co.nz  WhyIHateDogs.com  1000AwesomeKiwiThings.co.nz Sheldon Nesdale :: www.MarketingFirst.co.nz
  15. 15. Sheldon Nesdale :: www.MarketingFirst.co.nz
  16. 16. LoveOneDaySales.co.nz• Started as blog article (stolen idea)• Created something useful to people• Asked for their input• Traffic grew• Launched new domain• Rang up all the daily deal owners  Gave them something for free  Sold advertising• $65k/annum @ 4h/week = $325/hour Sheldon Nesdale :: www.MarketingFirst.co.nz
  17. 17. Sheldon Nesdale :: www.MarketingFirst.co.nz
  18. 18. NZHotPools.co.nz• Stole a list from a book and put it online• Asked for input• Rang newspapers & got free exposure• Traffic grew• Rang all the owners & sold advertising• $8k/annum @ 0.5h/week = $307/hour Sheldon Nesdale :: www.MarketingFirst.co.nz
  19. 19. ChickenCoops.co.nz• Sold $55k worth of Chicken Coops• For $2,500 commission• $8/hour Sheldon Nesdale :: www.MarketingFirst.co.nz
  20. 20. Sheldon Nesdale :: www.MarketingFirst.co.nz
  21. 21. WhyIHateDogs.com• Started as a blog article• Got a little bit of traffic• Launched new domain• Attracted passionate people• Asked for input• Stepped out of their way• Earnings: $5/month Sheldon Nesdale :: www.MarketingFirst.co.nz
  22. 22. 4 Reasons To Join Me1. Start building your online profile  It will speak louder than your CV when you start looking for work2. Learn how to get free media exposure  Paying for advertising is for chumps3. Learn how to write in a way that glues peoples eyes to your writing4. Generate ideas for passive income of your own Sheldon Nesdale :: www.MarketingFirst.co.nz

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