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Disney Epcot


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Disney Epcot

  1. 1. Media Marketing Strategy By: Shelby Wallach Disney
  2. 2. <ul><li>Reaching an audience of all ages </li></ul><ul><li>Common knowledge of the park </li></ul><ul><li>Expanding visitor base </li></ul>Challenges
  3. 3. <ul><li>Increase social media usage </li></ul><ul><li>Increase park visitors (customers) </li></ul><ul><li>Increase accessibility of making the park a vacation or work destination </li></ul>Goals
  4. 4. Disney Epcot
  5. 5. Social Media
  6. 6. Travel Blogs Florida’s Main Attractions! Mickey’s Picks Sunshine’s Destination!
  7. 7. Public Relations Disney Deluxe Villa’s Disney Resort Other Select Resorts
  8. 8. How To Know If It’s Working? Monitoring of Facebook, Twitter --> and LinkedIn Blogger Outreach --> Increase In Traffic --> Increase In Visitors/Sales Start… … End
  9. 9. Budget Social Media P.R./Promos/Events
  10. 10. Timeline Implement --> Fall --> Winter --> Spring --> Summer (Height of Travels)