Twitter

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Twitter

  1. 1. Twitter Shelby Iverson COM 495
  2. 2. What is Twitter?A microblogging site which allows users to post short„tweets‟ to a network of others.Participants choose twitter accounts to „follow‟ in their streamand can have their own group of „followers‟ as well.Tweets can be posted and read on the web through SMS,desktop computers, smart phones and other devices.The site was launched in 2006 and broke into the main streamin 2008-2009.• http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all
  3. 3. Do you Tweet?
  4. 4. Twitter and Business
  5. 5. Starbucks use of Twitter In 2009 Starbucks began using twitter by running print adds in six major cities. People were challenged to hunt for posters and be the first to post a photo of one using Twitter. Many Twitter customers prefer the service not turn into a commercial enterprise used to bombard them with advertising.
  6. 6. Starbucks Seeks Online Fans In 2009 when the campaigns began Starbucks had 1.5 million fans on Facebook and 183,000 followers on Twitter. Does a fan on Twitter translate into a daily frappuccino drinker? Can a company be successful with many millions of fans rather than dollars for marketing? http://www.bbc.co.uk/news/business-11465829
  7. 7. Starbucks and Twitter  In 2011 with 1.3 million followers Starbucks had been named by Time as one of 140 best Twitter feeds.  Starbuck‟s feed is proof that the company is always listening.
  8. 8. Works CitedCellan-Jones, Rory. “ Why does Starbucks want to be your friend on Facebook?” BBC News. 4 Oct 2010. News Business. 28 Jan 2012. http://www.bbc.co.uk/news/business-11465829Fletcher, Dan. “140 Best Twitter Feeds.” Time Specials. 28 Mar 2011. Companies. 28 Jan 2012. http://www.time.com/time/specials/packages/article/0%2c28804%2c2058946_2059086_2059073%2 c00.htmlLennihan, Mark. “ Starbucks Brews a Plan to Twitter for Dollars.” Time Business. 19 May 2009. 24/7 Wall St. 28 Jan 2012. http://www.time.com/time/business/article/0%2c8599%2c1899604%2c00.htmlMarwick, A. and Boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media and Society, 13, 96-113. [Draft PDF]Miller, Claire Cain. “New Starbucks Ads Seek to Recruit Online Fans.” The New York Times. 18 May 209. Media and Advertising. 28 Jan 2012. http://www.nytimes.com/2009/05/19/business/media/19starbux.htmlPogue, David. “Twitter? Its What You Make It.” The New York Times. 11 Feb 2009. Personal Tech. 28 Jan 2012. http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all

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