What is Twitter?A microblogging site which allows users to post short„tweets‟ to a network of others.Participants choose twitter accounts to „follow‟ in their streamand can have their own group of „followers‟ as well.Tweets can be posted and read on the web through SMS,desktop computers, smart phones and other devices.The site was launched in 2006 and broke into the main streamin 2008-2009.• http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all
Starbucks use of Twitter In 2009 Starbucks began using twitter by running print adds in six major cities. People were challenged to hunt for posters and be the first to post a photo of one using Twitter. Many Twitter customers prefer the service not turn into a commercial enterprise used to bombard them with advertising.
Starbucks Seeks Online Fans In 2009 when the campaigns began Starbucks had 1.5 million fans on Facebook and 183,000 followers on Twitter. Does a fan on Twitter translate into a daily frappuccino drinker? Can a company be successful with many millions of fans rather than dollars for marketing? http://www.bbc.co.uk/news/business-11465829
Starbucks and Twitter In 2011 with 1.3 million followers Starbucks had been named by Time as one of 140 best Twitter feeds. Starbuck‟s feed is proof that the company is always listening.
Works CitedCellan-Jones, Rory. “ Why does Starbucks want to be your friend on Facebook?” BBC News. 4 Oct 2010. News Business. 28 Jan 2012. http://www.bbc.co.uk/news/business-11465829Fletcher, Dan. “140 Best Twitter Feeds.” Time Specials. 28 Mar 2011. Companies. 28 Jan 2012. http://www.time.com/time/specials/packages/article/0%2c28804%2c2058946_2059086_2059073%2 c00.htmlLennihan, Mark. “ Starbucks Brews a Plan to Twitter for Dollars.” Time Business. 19 May 2009. 24/7 Wall St. 28 Jan 2012. http://www.time.com/time/business/article/0%2c8599%2c1899604%2c00.htmlMarwick, A. and Boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media and Society, 13, 96-113. [Draft PDF]Miller, Claire Cain. “New Starbucks Ads Seek to Recruit Online Fans.” The New York Times. 18 May 209. Media and Advertising. 28 Jan 2012. http://www.nytimes.com/2009/05/19/business/media/19starbux.htmlPogue, David. “Twitter? Its What You Make It.” The New York Times. 11 Feb 2009. Personal Tech. 28 Jan 2012. http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all