Video DeliveryA View for QoEShekhar GuptaDirector, Systems IntegrationMotorola Mobility                                1
Agenda1   Consumer Viewing Habits2   Operator Challenges3   Differentiation Solution
Market Trend: Live TV on the Tablet CONSUMERS WANT ACCESS TO RELEVANT CONTENT REGARDLESS want Lightning fast   Video deliv...
The Traditional Model & New Media CONTENT OWNERS    OPERATORS        CONSUMERS                                            ...
The Traditional Model & New Media           INTERNET           ALTERNATIVE SUPPLIERS CONTENT OWNERS            OPERATORS  ...
Why are Consumers Watching Video OnlineI can watch according to my                                      64%               ...
Home Experiences Anywhere                                     INTERNETMOBILE COMPUTING                                    ...
Agenda1   Consumer Viewing Habits2   Operator Challenges3   Differentiation Solution
Operators Video Service Margins►   Price increases from programmers►   Customer resistance to higher prices►   Internal pr...
Operator challenges – Delivering TV AnywhereAnytime from Anyone        TV                  STUDIOS         NEW AGGREGATORS...
Operator Challenge:Multi-Screen and Multi-Network Access►   Multi-screen video is a necessity►   Personalize multi-screen ...
Operator Challenge:Multi-Screen and Multi-Network Access                         Wireless                      Mobile     ...
Operator challenges►   Provider’s dilemma                      ►    The size of the error►   Additional points of threats ...
Multi screen Delivery – Enhanced Monetization                                                                  CABLE MODEM...
Operator Challenges► Similar   service offering► Optimizing CapEx and     OpEx► Develop revenue     stream► Expanding ad  ...
Agenda1   Consumer Viewing Habits2   Operator Challenges3   Differentiation Solution
QoEQuality of Experience► Wikipedia: "Inbusiness terminology QoE is also known as "Quality of User  Experience," and is a ...
And what is at RiskLosing subscribers and online viewersPer Insight research 2012, if the viewing experience is poor► 60% ...
But are these challenges real?► Digital video quality   is not a new issue► They have    been around since the transition►...
Overcoming challenges - differentiation►   Supporting Video on any device in and outside of the Home►   Monitoring device ...
QoE - Adaptive Streaming             FIXED RATE MODEL              ADAPTIVE CHUNKS                                        ...
ConclusionNeed for user experienceMonitor all phases of their ever-growing video delivery networks:►   At minimum    ‒   q...
Q&A      23
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QoE in video delivery

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Need for Quality of Experience in multi screen video delivery

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QoE in video delivery

  1. 1. Video DeliveryA View for QoEShekhar GuptaDirector, Systems IntegrationMotorola Mobility 1
  2. 2. Agenda1 Consumer Viewing Habits2 Operator Challenges3 Differentiation Solution
  3. 3. Market Trend: Live TV on the Tablet CONSUMERS WANT ACCESS TO RELEVANT CONTENT REGARDLESS want Lightning fast Video delivery Consumers OF TIME, PLACE, DEVICE mostNETWORK. tablet adoption: Apps among OR TV on any screen: 2010: 16M units popular: 65% would pay extra for 2013: 258M units HBO Go jumped to TV on Tablet/PC Morgan Stanley Research Top 10 hours after Motorola Media Engagement Barometer May, 2011 release Tech Blog Daily TVNext presentation 3
  4. 4. The Traditional Model & New Media CONTENT OWNERS OPERATORS CONSUMERS 4
  5. 5. The Traditional Model & New Media INTERNET ALTERNATIVE SUPPLIERS CONTENT OWNERS OPERATORS CONSUMERS 5
  6. 6. Why are Consumers Watching Video OnlineI can watch according to my 64% ► Offer convenience and portabilitytimetable, whenever I want that consumers are looking for ► Provide viewing flexibility I can easily get the and offer capabilities my content I want to watch 49% TV cannot ► Easily and quickly access and discover new contentI can watch it everywhere I go 34% ► Make it fun and engaging ► Offer premium HD Easier to use than my programming provider’s PPV or VOD 27% services Source: Frost & Sullivan 2011
  7. 7. Home Experiences Anywhere INTERNETMOBILE COMPUTING MOBILE INTERNETContextually Aware, always Contextually relevant, contenton, always with you aggregation and pushComplete Control Content Anywhere COMPUTING WIRELESS► Any Device ► Any Content► At Any Time ► Any Device► From Any Place CONVERGED ► Any Time EXPERIENCES► From Any Device ► Any PlaceDIGITAL HOME MOBILE MEDIAUnified content, services, and Access to content acrossapplications across the home MEDIA multiple devices 7
  8. 8. Agenda1 Consumer Viewing Habits2 Operator Challenges3 Differentiation Solution
  9. 9. Operators Video Service Margins► Price increases from programmers► Customer resistance to higher prices► Internal pressure to improve OpEx and reduce CapEx I P Source: Strategy Analytics, MMD 9
  10. 10. Operator challenges – Delivering TV AnywhereAnytime from Anyone TV STUDIOS NEW AGGREGATORS USER GENERATED► Manage “Infinite” Content Latest spend show (US data)► Merchandise Content Public & Private Networks 5 $2.9B Traditional delivered► Deliver & Manage multi-screen 5 $2.4B OTT delivered content experience SNL Kagen 10
  11. 11. Operator Challenge:Multi-Screen and Multi-Network Access► Multi-screen video is a necessity► Personalize multi-screen experiences► Deliver content anywhere► Maintain simplicity and consistency► Deliver “smart” connectivity between devices► Rapid introduction of new services and support for new devices is paramount► Managed and unmanaged access networks must be supported► Network and Business Model Evolutions must be done in an environment of flat to lower CapEx and OpEx 11
  12. 12. Operator Challenge:Multi-Screen and Multi-Network Access Wireless Mobile Network 3G/4G QAM/IP STB DLNA Services Providers Fixed Content Owners Network PC & Pad WiFi Game Players Mobile WiFi Hotspot Tablet WiFi SUBSCRIBER ACCESS SUBSCRIBERS/ SERVICES NETWORKS DEVICES 12
  13. 13. Operator challenges► Provider’s dilemma ► The size of the error► Additional points of threats And ► Video quality issues► Viewer issues ► Potential complicationsWhat about Monetization and new opportunities? 13
  14. 14. Multi screen Delivery – Enhanced Monetization CABLE MODEM APPLICATIONS DOCSIS Data Service ► ► Targeted Merchandizing ► Cloud-Based EPG DISCOVER CONSUME INTERACT CMTS HFC SERVICES & CONTROL CONTENT SUB./DEVICE MANAGEMENT MANAGEMENT TELEVATION VOD ►Multi-screen Streaming ► Device-Based EPG MEDIA INFRASTRUCTURE QAM HFC QAM STB ACQUISITION DELIVERY ► QAM Video/VOD/DVR ► Targeted Merchandizing ► Cloud-Based EPG LINEAR QAM STB ► QAM Video/VOD OPERATIONS INFRASTRUCTURE ► STB-Based EPG 14
  15. 15. Operator Challenges► Similar service offering► Optimizing CapEx and OpEx► Develop revenue stream► Expanding ad insertion capabilities► Measure viewership► Unify subscription management across security domains and subscriber devices► Control access to services in effective and subscriber-friendly manner 15
  16. 16. Agenda1 Consumer Viewing Habits2 Operator Challenges3 Differentiation Solution
  17. 17. QoEQuality of Experience► Wikipedia: "Inbusiness terminology QoE is also known as "Quality of User Experience," and is a subjective measure of a customers experiences with a vendor."► International Telecommunication Union: The overall acceptability of an application or service, as perceived subjectively by the end-user.QoE vs. QoSKey Indicators 17
  18. 18. And what is at RiskLosing subscribers and online viewersPer Insight research 2012, if the viewing experience is poor► 60% of frequent online video users, less likely to return► 50% of those users will seek their video content from a competing website► 25% of those users said they would not return to the siteSelf aware network 18
  19. 19. But are these challenges real?► Digital video quality is not a new issue► They have been around since the transition► No need to reinvent the wheel► No special gear is needed► Leverage existing infrastructure► From quality perspective – 3 screens are nothing newHowever;► Existing challenges► And why is this so crucial? 19
  20. 20. Overcoming challenges - differentiation► Supporting Video on any device in and outside of the Home► Monitoring device and data collection► Provisioning and management of devices► Leverages your current digital video infrastructure► In-Home transcoding & chunking (adaptation)► In-Home content security (DRM) 20
  21. 21. QoE - Adaptive Streaming FIXED RATE MODEL ADAPTIVE CHUNKS The Right Size at the Right Time BANDWIDTH BANDWIDTHcomplexity TIME TIME time STOP-AND-START LONG LATENCY SMOOTH VIDEO LOW LATENCY BAD USER GOOD USER EXPERIENCE EXPERIENCE 21
  22. 22. ConclusionNeed for user experienceMonitor all phases of their ever-growing video delivery networks:► At minimum ‒ quality of video sources ‒ quality of encoding/translation of transmissions ‒ quality of the transmission network ‒ quality of decoding► Quality verification► Alarm threshold and goals► Proactive monitoring 22
  23. 23. Q&A 23

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