Guest Card Presentation

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  • This info is vital in order to follow-up with prospects. In addition, we need this info to help with marketing costs and in planning the next year.
  • Guest Card Presentation

    1. 1. The Where? What? Why? Of Guest Cards…. The breakfast of leasing…. Smart. Leasing Guest Cards
    2. 2. Smart. Leasing Guest Cards Location Where are the guest cards located? Next to every telephone Close to all leasing paperwork In follow up binder
    3. 3. Smart. Leasing Guest Cards What does a guest card do for us? Importance Lease Knowledge Of Market Guest Card Follow-Up
    4. 4. Smart. Leasing Guest Cards <ul><li>Do or Die Section of Guest Card </li></ul><ul><li>Name </li></ul><ul><li>Date and Time </li></ul><ul><li>Address </li></ul><ul><li>Telephone </li></ul><ul><li>Email </li></ul><ul><li>Unit Type </li></ul><ul><li>How did you hear about us? </li></ul>Filling Out Guest Card <ul><li>Other Important Info </li></ul><ul><li>How Soon </li></ul><ul><li>How Many People </li></ul><ul><li>School </li></ul><ul><li>Class </li></ul><ul><li>Major </li></ul><ul><li>3 most Important things </li></ul><ul><li>When do you plan to make a decision </li></ul>
    5. 5. Smart. Leasing Guest Cards <ul><li>Careful of Fair Housing </li></ul><ul><li>Make sure you add things that will help you remember the tour and the prospect </li></ul><ul><li>Add some of the prospects comments from the tour </li></ul><ul><li>MAKE SURE TO WRITE INCENTIVES THAT WERE OFFERED! </li></ul>Tour Notes Writing Tour Notes
    6. 6. Smart. Leasing Guest Cards <ul><li>Thank you card </li></ul><ul><li>24-48 hour follow up call </li></ul><ul><li>Call and email once per week </li></ul>Filling Out Guest Card Cont’d FOLLOW UP
    7. 7. Smart. Leasing Guest Cards <ul><li>Why should the leasing agent fill out the guest card? </li></ul><ul><li>Build Rapport </li></ul><ul><li>Verification that the card is being completed properly. </li></ul><ul><li>Efficiency </li></ul><ul><li>a) Saves Time- the agent knows the </li></ul><ul><li>questions, the prospect does not. </li></ul><ul><li>4. Fair Housing </li></ul>Filling out Guest Card
    8. 8. Smart. Leasing Guest Cards <ul><li>Always Fill Out a Guest Card </li></ul><ul><li>Make sure to be careful of Fair Housing </li></ul><ul><li>Follow up! Follow up! Follow up! </li></ul><ul><li>Guest Cards are the Breakfast of leasing! </li></ul>Key Points

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