Based in Milwaukee, WI Began in 1993(4) by three dudes…The original location was in Bayshore (with a 10 lb. roaster)
Hey…take a look at me now 235 Employees 150 Full Time 85 Part Time Nine Locations and Counting Mission(2008) Todeliver an exceptional coffee experience to our customers, co-workers and community.
LINCOLN FOWLER, one of three co-founders ofAlterra Coffee Roasters:"My four years at Marquette werethe finest four years of education Ive ever had. . . .There was a strange mingling of , a confidence in our abilities and the unavoidable hubris of teenage boys. This created an atmosphere of healthy, intense competition . . . and fostered strong egos while never letting us forget that
Paul Miller“Bringing your towork helps create a really ,” “What we’re trying to do iscreate an(for customers).And that requires people to bringtheir personalitiesto bear on the job.And that’s where you can empower people.”
Individuality and lack of uniformityis a double-edged sword,Miller and the Folwer brothers said. We’re forced to establish goals and find what is appropriate. We don’t want to tie down our people too tightly. It’s a struggle to balance.” Ward Fowler
Alterra Coffee Company Vision(2008) Recognize and create a culture of continual improvement. Provide our customers and co-workers with creatively-designed, non- traditional environments conducive to building relationships, stimulating conversation, and forging community connections. Build strong, mutually beneficial, long-term relationships with coffee producers Participate in the continuous improvement and development of our local community through long-term partnerships with non-profit organizations and like-minded businesses.
Goals Involve 30% of our staff withcommunity building activities each year. Bakery Manager Milwaukee Center for Independence Forging relationships Refugee Services Lutheran Services WI Department of Labor Catholic Charities
Human Resources Generalist: Carolyn Castillo Interview process through corporate mentality Only the best suited will be hired Philosophy: “The further out you , the more you learn.” “With great power comes great responsibility.” Spidey’s Uncle
Hiring Process Online vs. In-person application 95% of applications online Pros and cons Voluntary Self ID Affirmative Action Plan (AAP) Mayfair and Lakefront hiring Employee Referral Program Challenges: age, personality, cognitive style, background, education UWM Job Fair
City of MilwaukeeDemographics Population 594,833 21.3% of the population and 17.4% of families are below the poverty line At 43% in 2007, Milwaukee has the second highest black male joblessness rate in the country behind Pittsburgh, Pennsylvania Race Makeup White 43.6% Black 39.5% Native American 0.8% Asian 3.6% Pacific Islander 0.05% Other race 7.3% Two or more races 2.1% Hispanic 14.9% Note: Hispanics may be of any race
Commitment to Community 100% wind powered Revitalized interesting historic buildings that anchor neighborhoods Experimental artificial wetland that treats parking lot runoff Fair trade coffee buying practices Works with urban farming legend Will Allen’s Growing Power on a vermiculture project Urban Ecology Center-From the daily donation of baked goods by Alterra Coffee Roasters Second Harvest -Alterra’s support of Second Harvest of Wisconsin is noteworthy. This organization distributes millions of pounds of food each year to people who need it in our state. The company donates a small portion of their sales to the cause and, perhaps more importantly, has raised awareness for Second Harvest’s efforts to feed hungry people. Sponsors annual mountain bike race
Coffee anyoneDid you know worms like coffee too! Since 2000, Alterra Coffee has deliveredthe used coffee grounds from their Prospect Avenue café to thevermicomposting bins at Growing Power Food Center and Training Facility. It isa great nitrogen source and it keeps our nice group of red wrigglers wellfed. We compost over 300 pounds of coffee grounds per week.For those of you counting, Growing Power composts more than 180,000pounds of waste per week.That’s over ten million pounds of waste not going into Wisconsin’s and Illinois’landfills annually.
Urban Ecology CenterFrom the daily donation of baked goods by Alterra Coffee Roasters…
Second Harvest of WI Alterra’s support of Second Harvest of Wisconsin is noteworthy. This organization distributes millions of pounds of food each year to people who need it in our state. The company donates a small portion of their sales to the cause and, perhaps more importantly, has raised awareness for Second Harvest’s efforts to feed hungry people.
As always, the Alterra Teamcontinues its strong tradition ofcommunity service. bike rodeo, the BicycleFree helmets for kids at a localFederation of Wisconsin, and WORBA. Donates to thedevelopment of the Hank Aaron State Trail.
Mars …Flavia …what does itmean??? our relationship with mars is unique and took some time to craft.we remain locally owned and operated.all of our staff keep their jobs.all cafes stay open and all our management stays in place. we remain committed to our culture and community.the only thing that may change is our ability to grow that commitment and strengthen our culture. we are truly excited to bring alterras roasting, sourcing and brewing expertise to elevate the bar in single-serve coffee. we like the mars organization. they are an impressive bunch. their family is committed to sustainability and although vastly different in size/scope, we share many values. were looking forward to the months of work ahead. there are new challenges, but our operations, culture and community will not change. i wore shorts to work today......and ill wear shorts to work tomorrow. that may give you a sense for the magnitude of change we are expecting. thanks to all of you who enjoy the cafes and coffee. we really appreciate you. lincoln fowler co-owner
Humboldt Headquarters 90% reclaimed “Shot in the arm”( of adrenaline) for the neighborhood Alderman Michael D’Amato $3 million project due to sustainability Diversity of River West The Humboldt Avenue location has received environmental awards and has a large outdoor seating area. K. Jenkins, Yahoo! Contributor Network
What the founders say about thelocations… If (a café or location) has a patina, it would be criminal to get rid of it,” Ward Fowler said. “People look for that. They respond to places that have history and have been lived in.” It is an aesthetic that we work towards,” Miller said. “Every store is a little different. The lakefront (café) tells a different story than (the Riverwest cafe) and the Foundry is a little different.” Having its production facilities connected to cafes is part of Alterra’s operational model and part of the company’s connection to Milwaukee’s industrial heritage, said Lincoln Fowler.“We like work, and showing people how things work,” he said. “We don’t like the attitude of (glossing) things over to make them look good.”
Recommendations Computers in cafés (for hiring purposes) Benefits( would perhaps generate diversity in age of applicants) Expounding on Fair Trade Much of Alterra’s coffee carries the Fair Trade label – a certification process that some coffee producers, suppliers and roasters go through to ensure that growers in South and Central America are being paid living wages for their products. let us know who the farmers are…make it personal