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Collaborating in Second Life


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This was presented at the European Business School Librarians Group conference, Ashridge Management College, May 2009 by Sheila Webber, Department of Information Studies, University of Sheffield, UK, In the presentation she illustrates ways in which Second Life is being used for collaboration and networking, particularly by librarians and by business schools.

Published in: Education, Technology
  • Sheila - in your article about business techniques in SL, you wrote Armani and Petal Meg in the same sentence. I am Petal Meg & would love a copy of that article.
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Collaborating in Second Life

  1. 1. Sheila Webber/ Sheila Yoshikawa Collaborating in Second Life EBSLG Conference, May 2009
  2. 2. Presented at the European Business School Librarians Group conference, Ashridge Management College, May 2009 Sheila Webber Department of Information Studies, University of Sheffield, UK With additional notes added for Slideshare version. Title picture: Sheila Yoshikawa, relaxing after a hard day of conferencing
  3. 3. Second Life • 3-D Online Digital world, owned by Linden Labs • Most things created by SL residents: SL fashion designers, architects, bakers, animal makers …. • Avatars- 3D representation of yourself – free to signup and can live on freebies, but need Linden dollars if want to own land, buy clothes etc. • Communication through text chat, Voice and Instant Messaging • 40-80,000 people online simultaneously Sheila Webber, May 2009
  4. 4. Collaboration … Sheffield student & Staff learning about SL Canadian student Planning teaching Part of a panel talking about libraries and SL – this was integrated into a real life Sharing conference session experiences with the On a panel for SL Educators TV discussion Coop Sheila Webber, May 2009
  5. 5. My students and I: show and tell Education My students and I: virtual Hajj • Only 18+ on main grid: separate Teen grid • 90% UK universities with some presence • Many disciplines: English, Psychology, Chemistry, Biology etc. etc. Practice • Role play, simulations interviewing with my students • Discussion, communication • Problem solving, inquiry Sheila Webber, May 2009
  6. 6. Dr. Steven Hornik / Robins Hermano Kenneth Dixon School of Accounting University of Central Florida 900+ accountancy students Tour of the Testis Biology learning & exploration Peter Miller/ Graham Mills Liverpool University Sheila Webber, May 2009
  7. 7. The following slides use the “10 techniques for business in SL” that I outlined in my article Webber, S. (2008) quot;Second Life for Business: Ten Techniques.quot; FUMSI, October. I give some suggestions about how these might be applied to libraries
  8. 8. Promotion and relationship management • Alert people to new products • Keeping in touch (e.g. messages in inworld Groups) • There for people who use SL A Departmental exhibition for a visit Inworld (SL) group – from the VC – and Add library example keeping in touch any visitors Bonding with my students on Kansas State Library a teaching tour – topical information Sheila Webber, May 2009
  9. 9. quot;Manchester Business School has always been interested in the “the first cohort to complete BP’s prject possibilities that virtual worlds management course at Manchester offer. They wanted a Second Life Business School will be awarded their certificates in the virtual world, Second presence that could develop in a Life ... The student controlled avatars will modular fashion, becoming sticky climb the stage to receive their enough to encourage long-term certificates and scripted handshakes will enable them to be congratulated by the interaction. The space has Dean, as in real life.” evolved from a place to share ideas, to a location for training The Drum (2009) “Corporation Pop gives BP executives a Second Life.” The Drum, courses, and now a place for 16 February. http://www.thedrum/news/ students to take part in award ceremonies.quot; Dom Raban (developer) Inworld Group for MBS students Sheila Webber, May 2009
  10. 10. Training and professional development Conferencing Attending a conference held in Oxford in RL I chair a session by Professor Jackie Marsh at the Virtual Worlds Best Practices in Education conference Sheila Webber, May 2009
  11. 11. Members of the Educators Coop plan a team exercise Professional development One of the many discussions held on our island, Infolit iSchool. Robin Ashford (a librarian from the) talks about her experience Sheila Webber, May 2009
  12. 12. Cross selling and building brand Promoting existingSL onesservices library Stanford University Libraries and creating new Stanford Uni here! Librarians will want to have control of their brand, rather than leaving it to others ... “The library has developed the island Solent Life 2. This is a library skills island …” Emery, in Kirriemuir (2009) Sheila Webber, May 2009
  13. 13. Knowhow island Visit to Infolit iSchool led by librarian Robin Ashford (GFU) Purple OR orange Nottingham Library Garden Sheila Webber, May 2009
  14. 14. Product testing Virtual focus group 3D plan of a new library – getting feedback before it is finalised Sheila Webber, May 2009
  15. 15. Making money from sales of virtual services and products • For educational institutions: E-learning, Online Distance Learning … New markets or increased attraction, with activities or whole classes offered in SL Virtual workshops in GIS Ashridge Island (private) Also – new online products e.g. MBA e-commerce at Coventry University (private) Sheila Webber, May 2009
  16. 16. Developing VW infrastructure • If you develop expertise in VW design (whether technical or “set dressing”) then could be marketable part of your institution’s portfolio My own expertise: landscaping / “set dressing” and simple builds on information literacy Sheila Webber, May 2009
  17. 17. Developing a low-cost international presence As in all other Strath Business School channels, can International you cope with lecture series at Strathclyde queries in Business School other languages, from other time zones etc.? Toulouse Business Sheila Webber, May 2009
  18. 18. Modelling and monitoring operations Virtual reference desk – with international rota of librarians Training medical students & health profession The Open University – using role play training, in a virtual office Island = Imperial College London S_poster.pdf Sheila Webber, May 2009
  19. 19. Recruitment “I’m using SL as a marketing tool giving visitors a sense of the • Students University [of Sussex] and its – SL demographic means may be more campus…” Hudson in valuable for recruiting mature students Kirriemuir, 2009 – Increasing use of VWs by children/teens • Staff – Could be part of selection process – Establish whether distant candidates worth the expenses Sheila Webber, May 2009
  20. 20. Networking • Short informal meetings • Planning meetings (e.g., right, planning for our LILAC session) • “Hanging out” Sheila Webber, May 2009
  21. 21. Sheila Webber Sheila Yoshikawa
  22. 22. References • Corporation Pop. (2008) Manchester Business School in Second Life. presentation.pdf • Kirriemuir, J. (2009) The Spring 2009 snapshot of virtual world use. Virtualworldwatch. Use-in-UK-Higher-and-Further-Education see also (including my podcast at content/uploads/2009/03/vww-16th-mar-2009.mp3) Sheila Webber, May 2009
  23. 23. Other material • Flickr set on Infolit iSchool: 7604063164433/ • Infolit iSchool (SL island) wiki: • Video of presentation on: Inquiry and Information Behaviour in Second Life (my activity with 1st year UGs) • Delicious bookmarks on SL and libraries/education Sheila Webber, May 2009