OLLI Workshop : Beyond The Basics of Google Searching April 2009


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OLLI Workshop : Beyond The Basics of Google Searching April 2009

  1. 1. April 24, 2009 OLLI Presented by Sheila A Lafferty
  2. 2. <ul><ul><li>Appeared on the internet scene September 1998 </li></ul></ul><ul><ul><li>In a world of portals, they focused on searching </li></ul></ul><ul><ul><li>1 trillion unique URLs (July 2008); Google indexes about 40 million urls </li></ul></ul><ul><ul><li>http://www.techcrunch.com/2008/07/25/googles-misleading-blog-post-on-the-size-of-the-web/ </li></ul></ul>
  3. 3. Circa 1997 search engines
  4. 4. Google: then and now
  5. 5. <ul><ul><li>Google 61.9% 7.5 billion search queries were conducted with Google Search </li></ul></ul><ul><ul><li>Yahoo 20.5% 2.5 billion search queries </li></ul></ul><ul><ul><li>Windows Live (MSN) 8.9% </li></ul></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><li>Ask </li></ul></ul>searchenginewatch.com/showPage.html?page=3630718
  6. 6. <ul><ul><li>Crawler search engines - searches page titles and content with spiders and adds them to its index </li></ul></ul><ul><ul><li>Directories -based on subjective evaluation by humans. </li></ul></ul><ul><li>Examples: Librarian’s Internet Index www.lii.org </li></ul><ul><li>About.com </li></ul><ul><li>WWW Virtual Library vlib.org </li></ul><ul><li>Google Directory http://www.google.com/dirhp </li></ul>
  7. 7. <ul><ul><li>A. Phrases -Searches for your keywords as a phrase so word order matters </li></ul></ul><ul><ul><li>B. Google uses word A djacency - the words you enter in the search box will display pages with those words near each other </li></ul></ul><ul><ul><li>C. Google uses Weights -More use of your keywords on a page will cause the page to rank higher </li></ul></ul><ul><ul><li>D. PageRank - Citations: more times a page is cited, it is ranked higher </li></ul></ul>Source: Google 201-Patrick Crispen, CSU
  8. 8. <ul><ul><li>Start Narrow - use as many terms or keywords as possible </li></ul></ul><ul><ul><li>Try and use Exact phrases </li></ul></ul><ul><ul><li>Trim the URL to find more pages on the same website </li></ul></ul><ul><ul><li>Find Similar webpages to ones that you like </li></ul></ul><ul><li>Source:http://webquest.sdsu.edu/searching/ fournets .htm </li></ul>
  9. 9. http://www.google.com/support/websearch/bin/answer.py?answer=112668 <ul><li>The title: The first line of any search result is the title of the webpage. </li></ul><ul><li>The snippet: A description of or an excerpt from the webpage. </li></ul><ul><li>The URL: The webpage's address. </li></ul><ul><li>Cached link: A link to an earlier version of this page. Click here if the page you wanted isn't available . </li></ul>Note: Sponsored links appear on the top and to the right of the results
  10. 10. <ul><ul><li>Web, Images, Maps, News, Shopping, Gmail, more </li></ul></ul><ul><ul><li>more…Video, Groups, Books, Scholar, Finance, Blogs </li></ul></ul><ul><ul><li>…… YouTube, Calendar, Photos, Documents, Reader, Sites </li></ul></ul><ul><ul><li>Even more>>Alerts, Checkout, Google Chrome, Custome Search, Desktop, Earth, Google Health, iGoogle, Notebook,… </li></ul></ul>
  11. 11. <ul><ul><li>One of the largest databases- “billions of images” </li></ul></ul><ul><ul><li>Google searches for images by the file extensions, text around the image, the image caption and more. </li></ul></ul><ul><ul><li>Use the Advanced Image Search page to refine your search. Options include size, coloration, filetypes, domain, filters and more. New: Filters for faces, news content, clip art, line drawings, photo content </li></ul></ul><ul><ul><li>Now includes LIFE photo archive: http://images.google.com/hosted/life </li></ul></ul>
  12. 13. <ul><ul><li>Search by address, zip code, airport code, landmark, business </li></ul></ul><ul><ul><li>Dragable map (click on map with mouse and move) </li></ul></ul><ul><ul><li>Views: street, traffic, map, satellite, terrain </li></ul></ul><ul><ul><li>Detailed directions </li></ul></ul><ul><ul><li>Keyboard shortcuts: arrow keys, pgup, pgdn </li></ul></ul><ul><ul><li>Scroll wheel zooming </li></ul></ul><ul><ul><li>Single search box convenience Torrington ct to Middletown ct; candy in Bolton ct </li></ul></ul><ul><ul><li>Street view : 401 Bleecker St, New York, NY </li></ul></ul>
  13. 14. Google Map Mashups: Map + Public Library locations Traffic view of Los Angeles Custom maps with My Maps http://googlemapsmania.blogspot.com/
  14. 15. <ul><ul><li>Search and browse 4,500 news sources. Updated continuously. </li></ul></ul><ul><ul><li>Past 30 days of Web-based news sites </li></ul></ul><ul><ul><li>International versions of Google news –scroll down to the bottom of the Google news page </li></ul></ul><ul><ul><li>News Archives Search: links to fee based sources; Advanced options; Timeline (ie Hartford Circus Fire, Economist doom) </li></ul></ul><ul><ul><li>Option to add local news and RSS </li></ul></ul>
  15. 16. Google News Archives <ul><li>News Archives </li></ul><ul><li>New Articles </li></ul><ul><li>Timeline </li></ul>
  16. 17. <ul><ul><li>Products, Google's shopping search engine helps users locate sellers that offer the item you want to find </li></ul></ul><ul><ul><li>Objective price comparisons- unlike bizrate, shopping.com, nextag.com which display only paid retailer sites </li></ul></ul><ul><ul><li>Refresh the page to see what people are looking for online </li></ul></ul>
  17. 18. <ul><ul><li>Google’s version of YouTube , the more popular site which Google also owns. The focus of Google Video is on search. </li></ul></ul><ul><ul><li>Google Video discontinued video uploads </li></ul></ul><ul><ul><li>Most active videos designated as Hot, Recommended, AOL videos </li></ul></ul>
  18. 19. <ul><ul><li>Search the full text of books to find ones that interest you and learn where to buy or borrow them. Includes some magazine titles </li></ul></ul><ul><ul><li>Google partnered with research libraries and publishers to make digital copies of their collections and allow the text of those digital copies to be searched online – 7 Billion+ titles </li></ul></ul>
  19. 20. <ul><ul><li>Full page views (pre 1923), limited views, snippets, links to reviews </li></ul></ul><ul><ul><li>My Library options for Google account holders </li></ul></ul>
  20. 21. Google Books <ul><ul><li>Full page views (pre 1923), limited views, snippets, links to reviews </li></ul></ul><ul><ul><li>My Library options for Google account holders </li></ul></ul>
  21. 23. <ul><ul><li>Google Groups is a free service which helps people form online communities based around shared interests. </li></ul></ul><ul><ul><li>Google Groups contains the entire archive of Usenet discussion groups dating back to 1981 . More than 1 billion postings in the Usenet archive, and now you can also stay in touch with friends, family and colleagues by creating your own groups, mailing lists, and email newsletters. </li></ul></ul><ul><ul><li>Use the advanced groups to refine your search- date searches </li></ul></ul><ul><ul><li>http://groups.google.com/advanced_group_search http://groups.google.com/support/bin/static.py?page=timeline.html </li></ul></ul>
  22. 24. <ul><ul><li>Search scholarly journals, articles, papers, theses and books </li></ul></ul><ul><ul><li>Locate the complete paper through your library or on the web and where paper is cited </li></ul></ul><ul><ul><li>Learn about key papers in any area of research </li></ul></ul><ul><ul><li>Advanced options : restrict by author, publication, date and subject area </li></ul></ul><ul><ul><li>Links to items in library databases when connected using a library network </li></ul></ul>
  23. 25. Library Search = Worldcat.org
  24. 26. <ul><ul><li>Searches Google Blogger sites and other blogs </li></ul></ul><ul><ul><li>Blog topics display on the left </li></ul></ul><ul><ul><li>Advanced Search Options available plus: inblogtitle: inposttitle: inpostauthor: blogurl: </li></ul></ul><ul><ul><li>Subscribe to Blog search results: Blog Alerts, RSS </li></ul></ul>
  25. 27. <ul><ul><li>http://www.google.com/patents </li></ul></ul><ul><ul><li>http://finance.google.com/ </li></ul></ul><ul><ul><li>http://base.google.com/- buying and selling online </li></ul></ul><ul><ul><li>Special searches: universities, government, apple, microsoft and more </li></ul></ul>
  26. 29. <ul><ul><li>AND is a default- keywords are combined automatically </li></ul></ul><ul><li>Cats and dogs </li></ul>
  27. 30. <ul><ul><li>Use quotes to find phrases “aging in place” </li></ul></ul><ul><ul><li>“ identity theft” </li></ul></ul><ul><ul><li>“ air quotes” </li></ul></ul>
  28. 31. <ul><ul><li>OR (caps only) = | (pipe) Finds webpages with either keyword boating OR yachting </li></ul></ul>
  29. 32. <ul><ul><li>-keyword will eliminate pages with the keyword </li></ul></ul><ul><ul><li>+keyword will require webpages with the keyword as an exact MATCH </li></ul></ul><ul><li>Bass –fish </li></ul><ul><li>Mp3 –ipod </li></ul><ul><li>+how </li></ul>
  30. 33. <ul><ul><li>Google results include word variants and automatic stemming </li></ul></ul><ul><li>child children child’s </li></ul><ul><li>plant plants planting </li></ul><ul><li>*Google does not match variants when you search a single keyword </li></ul>
  31. 34. <ul><ul><li>~ in front of your keywords will retrieve the keyword and synonyms of the keywords </li></ul></ul><ul><li>~food ~facts </li></ul><ul><li>will search for food facts, nutrition, cooking information </li></ul><ul><li>~food –food will search for synonyms of food but not the word food </li></ul>
  32. 35. <ul><ul><li>site: </li></ul></ul><ul><ul><li>.Gov, .edu, .mil, .com, .aero, .biz, .com, .coop, .info, .museum, .name, .net, .org, or .pro </li></ul></ul><ul><li>“ credit card fraud” site:org </li></ul>
  33. 36. Use filetype: or advanced search screen with with limited search options Adobe Portable Document Format (pdf) Adobe PostScript (ps) MacWrite (mw) Microsoft Access (mdb) Microsoft Excel (xls or xlsx) Microsoft PowerPoint (ppt or pptx) Microsoft Word (doc or docx) Microsoft Works (wks, wps, wdb) Microsoft Write (wri) Rich Text Format (rtf) Shockwave Flash (swf) Text (ans, txt) &quot;household budget” filetype:xls
  34. 37. <ul><ul><li>There is a 32* word search limit ; google skips over the following stop words: a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of, on, or, that, the, this, to, we, what, when, where, which, with </li></ul></ul><ul><li>*There is a 10 word limit in scholar, groups,& news </li></ul>
  35. 38. <ul><ul><li>Use * as a Wildcard </li></ul></ul><ul><li>Cry * river </li></ul>
  36. 39. <ul><ul><li>intitle: retrieves information from the title of a webpage </li></ul></ul><ul><ul><li>Allintitle: </li></ul></ul><ul><li>intitle:”family history” </li></ul>
  37. 40. <ul><ul><li>inurl: retrieves websites that include the keyword in the url (uniform resource locator or webaddress) </li></ul></ul><ul><ul><li>Allinurl: </li></ul></ul><ul><li>inurl:american memory </li></ul>
  38. 41. <ul><ul><li>intext: searches the body text of a webpage and ignores titles </li></ul></ul>
  39. 42. <ul><ul><li>link: locates webpages that link to a specific url </li></ul></ul><ul><li>link:www.lifehacker.com </li></ul>
  40. 43. <ul><ul><li>cache: finds a copy of the webpage when it was last searched by google </li></ul></ul><ul><li>cache:cnn.com </li></ul><ul><li>Note: You can also click on cached under each link in the search results display if the the site does not load- SAVE the page??? </li></ul>
  41. 44. <ul><ul><li>Info: finds information about the website and displays it. </li></ul></ul><ul><li>Info:c-span.org </li></ul>
  42. 45. <ul><ul><li>related: finds webpages that are similar to others </li></ul></ul><ul><li>related:www.google.com </li></ul><ul><li>Finds: www.yahoo.com, www.altavista.com, www.excite.com and more </li></ul>
  43. 46. <ul><ul><li>Automatically suggests alternative spelling </li></ul></ul><ul><ul><li>Links to dictionary definition </li></ul></ul>
  44. 48. <ul><ul><li>phonebook:, rphonebook:, bphonebook: </li></ul></ul><ul><li>FN or FI (first name or first initial), LN (last name), city FN (FI), LN, state FN (FI), LN, area code FN (FI), LN, zip code phone # including area code (ex: 111-222-3333) LN, city, state LN, zip code </li></ul>
  45. 49. <ul><ul><li>Type weather and the location </li></ul></ul><ul><ul><li>weather tokyo </li></ul></ul><ul><ul><li>weather 06790 </li></ul></ul>
  46. 50. <ul><ul><li>Google provides translations of a variety of non-English web pages. (Italian, French, Spanish, German, and Portuguese ) </li></ul></ul><ul><ul><li>http://www.google.com/translate_t </li></ul></ul><ul><ul><li>http://www.google.com/language_tools </li></ul></ul>
  47. 51. <ul><ul><li>Enter a street address and zip code or street and city/state and get map of the address at the top of your search results </li></ul></ul><ul><li>855 university dr 06790 </li></ul>
  48. 52. <ul><ul><li>A. Enter keyword and enter or click google search </li></ul></ul><ul><li>Google will highlight the search term in the statistics bar with a hypertext link if in a dictionary </li></ul><ul><li>Define:”peer to peer” </li></ul><ul><li>Define:plagiarism </li></ul><ul><ul><li>B. define: keyword will retrieve definitions from a variety of web resources </li></ul></ul>
  49. 53. <ul><ul><li>Enter the ticker symbols to retrieve stock information from Google Finance, Yahoo Finance,MSN Money, AOL Finance, CNN Money, Reuters </li></ul></ul><ul><ul><li>stocks: IBM </li></ul></ul>
  50. 54. <ul><ul><li>Google is handy when looking for quick factual tips </li></ul></ul><ul><ul><li>Population san francisco </li></ul></ul><ul><ul><li>Birthplace mark twain </li></ul></ul><ul><ul><li>Birthday jimmy carter </li></ul></ul><ul><ul><li>President france </li></ul></ul>
  51. 55. <ul><ul><li>UPS Tracking numbers </li></ul></ul><ul><ul><li>FedEx tracking numbers </li></ul></ul><ul><ul><li>USPS tracking numbers </li></ul></ul><ul><ul><li>Vehicle ID (VIN) numbers </li></ul></ul><ul><ul><li>UPC codes </li></ul></ul>
  52. 56. <ul><ul><li>Telephone area codes </li></ul></ul><ul><li>207 </li></ul><ul><ul><li>Telephone numbers </li></ul></ul><ul><li>8604890000 </li></ul><ul><ul><li>Patent numbers </li></ul></ul><ul><li>“ patent 5123123 ” </li></ul><ul><ul><li>FCC equipment IDs </li></ul></ul>
  53. 57. Google via Cell Phone <ul><li>Call 800-GOOG-411 (Businesses only) </li></ul>
  54. 58. <ul><ul><li>+ - * / </li></ul></ul><ul><ul><li>^ exponentiation (raise to a power of) 8^2 </li></ul></ul><ul><ul><li>th root of 5 th root of 32 </li></ul></ul><ul><ul><li>% of 20% of 100 </li></ul></ul><ul><ul><li>More? </li></ul></ul><ul><ul><li>http://www.google.com/help/calculator.html </li></ul></ul>
  55. 59. <ul><ul><li>Numrange searches for results containing numbers in a given range </li></ul></ul><ul><ul><li>Add two numbers, separated by two periods, with no spaces, into the search box along with your search terms </li></ul></ul><ul><ul><li>“ new haven” 1800..1850 </li></ul></ul><ul><ul><li>Mp3 player $100..$200 </li></ul></ul>
  56. 60. <ul><ul><li>built-in currency converter, simply enter the conversion using “in” </li></ul></ul><ul><li>3.5 USD in Canadian dollars </li></ul><ul><li>1 cup in teaspoons </li></ul><ul><li>1 meter in miles </li></ul><ul><ul><li>Constants </li></ul></ul><ul><li>Pi </li></ul><ul><li>Speed of light </li></ul><ul><li>Radius of the earth </li></ul>
  57. 61. <ul><ul><li>Information about a flight </li></ul></ul><ul><li>AA 1259 ; display links to flight tracking sites </li></ul><ul><ul><li>FAA registration number for aircraft </li></ul></ul><ul><li>n199ua </li></ul><ul><ul><li>Airport conditions </li></ul></ul><ul><li>BDL airport, IAD airport </li></ul>
  58. 62. <ul><ul><li>The &quot;I'm Feeling Lucky™&quot; button takes you directly to the first Google search result </li></ul></ul>
  59. 63. In case you can not remember the shortcuts- use Advanced Search Scroll down to use Topic Specific Search Engines
  60. 64. <ul><ul><li>With the Google toolbar, Google search available whenever your browser is open </li></ul></ul><ul><ul><li>Versions available for both IE and Firefox </li></ul></ul><ul><ul><li>Pop-up blocker (allow popups from trusted sites) </li></ul></ul><ul><ul><li>Highlight search terms on a page </li></ul></ul><ul><ul><li>http://toolbar.google.com/ to learn more </li></ul></ul>
  61. 65. <ul><ul><li>A search engine to information on your computer and from the web </li></ul></ul><ul><ul><li>Full text search of your email, files, music, photos, chats, Gmail, web pages that you've viewed, and more. </li></ul></ul><ul><ul><li>Offers Sidebar and Google Gadgets </li></ul></ul><ul><ul><li>Why use it? A google search box is always available from the Taskbar </li></ul></ul>
  62. 66. <ul><ul><li>http://www.googlealert.com/ </li></ul></ul><ul><ul><li>Six types of alert searches: &quot;News&quot;, &quot;Web&quot;, &quot;Blogs&quot;, &quot;Comprehensive&quot;, &quot;Video&quot; and &quot;Groups“ </li></ul></ul><ul><ul><li>Results sent to any email address </li></ul></ul>
  63. 67. GMail - free email w/ many features “never delete a message” Google Finance -Business info, news, and interactive charts Blogger - the Google owned blogging service Google Calendar - private and public ; sync with Outlook Google Sites - website builder using your google account Google Analytics - track statistics for your websites Google Reader- a tool for gathering, reading, and sharing all the interesting blogs and websites you read on the web Google Docs –spreadsheets, docs & presentations Custom Search- create your own mini search Picasa - Photo organizer and editor
  64. 68. Yahoo.com Ask.com Live.com (by msn) Lycos.com Alltheweb.com (by Yahoo) Aolsearch.com (by Google)
  65. 69. <ul><ul><li>Imdb: movies and more </li></ul></ul><ul><ul><li>Blinkx.com video </li></ul></ul><ul><ul><li>Wayback Machine: (part of Internet Archive) – view websites as they existed in the past </li></ul></ul><ul><ul><li>Cybercemetery: permanent public access to the Web sites and publications of defunct U.S. government agencies and commissions </li></ul></ul><ul><ul><li>Technorati.com blogs </li></ul></ul><ul><ul><li>Pipl.com </li></ul></ul><ul><ul><li>Answers.com </li></ul></ul>
  66. 70. <ul><ul><li>www.clusty.com </li></ul></ul><ul><ul><li>www.dogpile.com </li></ul></ul><ul><ul><li>www.intelways.com </li></ul></ul><ul><ul><li>www.turboscout.com </li></ul></ul><ul><ul><li>www.zuula.com </li></ul></ul><ul><ul><li>www.metacrawler.com </li></ul></ul>
  67. 71. <ul><ul><li>Accuracy </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Objectivity </li></ul></ul><ul><ul><li>Currency </li></ul></ul><ul><ul><li>Coverage </li></ul></ul>
  68. 72. <ul><ul><li>Not all information can be found with a search engine- some pages are created dynamically or some formats can not be searched </li></ul></ul><ul><ul><li>The Deep Web/Invisible Web- http://www.brightplanet.com/deepcontent/deep_web_faq.asp </li></ul></ul><ul><ul><li>http://oedb.org/library/college-basics/research-beyond-google </li></ul></ul>
  69. 73. <ul><ul><li>http:// www.googleguide.com/ </li></ul></ul><ul><ul><li>http :// blogoscoped.com/ </li></ul></ul><ul><ul><li>http ://www.googletutor.com/google-manual/ </li></ul></ul>
  70. 74. Thank you. Sheila Lafferty UConn Torrington [email_address] 860.626.6841