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Rotary - Understanding your market

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Not every Rotary area is the same - rural and inner city clubs and districts need a different approach to Public Image

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Rotary - Understanding your market

  1. 1. UNDERSTANDING YOUR MARKET
  2. 2. TITLE | 2 KELSEY MITCHELL KScoggins1109@gmail.com 239-776-1699 Zone 34 Assistant Rotary Public Image Coordinator 6900, 6910, 6920 Rotary Club of Rome, GA
  3. 3. TITLE | 3 WILLIAM INNISS +1 (345) 527-7711 william@inniss.ky Zone 34 Assistant Rotary Public Image Coordinator 7020, 7030 (Caribbean🌴) Rotary Club of Central Cayman Islands
  4. 4. TITLE | 4 EVERY MARKET
  5. 5. TITLE | 5 FREE PUBLIC IMAGE TIPS
  6. 6. TITLE | 6 TELL YOUR ROTARY STORY
  7. 7. TITLE | 7 WHO DO I MARKET TO?
  8. 8. TITLE | 8 AGE DEMOGRAPHICS In the USA the median age of the total population is 38.1 years  0–14 years: 18.62%  15–24 years: 13.12  25–54 years: 39.29%  55–64 years: 12.94%  65 years and over: 16.03%
  9. 9. TITLE | 9 GENDER USA gender ratios:  0–14 years: 1.04 male/female  15–24 years: 1.05 male/female  25–54 years: 1 male/female  55–64 years: 0.93 male/female  65 years and over: 0.79 male/female  Total population: 0.97 male/female
  10. 10. TITLE | 10 DEFINING YOUR COMMUNITY
  11. 11. TITLE | 11 METRO CITIES
  12. 12. TITLE | 12 SUBURBS
  13. 13. TITLE | 13 SUBURBS
  14. 14. TITLE | 14 SMALL TOWN
  15. 15. TITLE | 15 SMALL TOWN
  16. 16. TITLE | 16 ISLANDS
  17. 17. TITLE | 17 ISLANDS  Caribbean (7020 & 7030) is part of Zone 34  Extremely diverse (Locals and expats)  Melting pot of cultural differences and understanding  Technology about 10 years behind the states  Poor countries with underserviced needs  Heavy social media use (anything “free”)  Reliant on Newspapers  Word of mouth (relatively small community)  High visibility projects go a long way
  18. 18. TITLE | 18 ISLANDS
  19. 19. TITLE | 19 ISLANDS
  20. 20. TITLE | 20 CONTENT
  21. 21. TITLE | 21 CLUB FUN
  22. 22. TITLE | 22 PEOPLE OF ACTION
  23. 23. TITLE | 23 PROJECTS
  24. 24. TITLE | 24 EVENTS
  25. 25. TITLE | 25 INTERNAL MARKET
  26. 26. TITLE | 26 OPPORTUNITY WITHIN ROTARY
  27. 27. TITLE | 27 POLITICS OF ROTARY
  28. 28. TITLE | 28 THE FUTURE OF ROTARY
  29. 29. TITLE | 29 WHERE CAN I GO TO LEARN MORE?
  30. 30. TITLE | 30 QUESTIONS?

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