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Rotary - Public image and membership

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Enhance and increase the Rotary membership experience

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Rotary - Public image and membership

  1. 1. PUBLIC IMAGE AND MEMBERSHIP How to use Public Image to Publicize and Grow your Club
  2. 2. TITLE | 2 WILLIAM INNISS
  3. 3. TITLE | 3 WILLIAM INNISS
  4. 4. TITLE | 4 HOW TO ENGAGE MEMBERSHIP THROUGH PI
  5. 5. TITLE | 5 HOW TO ENGAGE MEMBERSHIP THROUGH PI
  6. 6. TITLE | 6 HOW TO ENGAGE MEMBERSHIP THROUGH PI Engagement means commitment – it’s the beginning of a lifelong member. Have a member do the posts for the social media page for the night or the event. Have new members do the club/district bulletin once. BE RESPONSIVE to emails and social media messages of enquiry! PI Training* / Recognize at District Level.
  7. 7. TITLE | 7 HOW TO ENGAGE MEMBERSHIP THROUGH PI “Tell me and I forget, teach me and I may remember, involve me and I learn.“ -Benjamin Franklyn
  8. 8. TITLE | 8 PUBLIC IMAGE AND MEMBERSHIP Create a sense of pride within the club The 4 P’s Phlexibility Phormat
  9. 9. TITLE | 9 PUBLIC IMAGE AND MEMBERSHIP CLUB LEVEL TIPS During meetings share photos or a video of your recent event or work party. Not everyone is on social media. Allows members who could not attend to see your activities, and feel a part of the impact and FUN MORE importantly, guests and prospective get to see it too!
  10. 10. TITLE | 10 SHELTERMAN UPDATE
  11. 11. TITLE | 11 SHELTERMAN UPDATE
  12. 12. TITLE | 12 SHELTERMAN UPDATE
  13. 13. TITLE | 13 SHELTERMAN UPDATE
  14. 14. TITLE | 14 SHELTERMAN UPDATE
  15. 15. TITLE | 15STORY TIME
  16. 16. TITLE | 16 PUBLIC IMAGE AND MEMBERSHIP When members are in the News, Feature them!
  17. 17. TITLE | 17 WHY PEOPLE LEAVE ROTARY Improper induction ceremony. Clubs do not measure up to expectations. Lack of proper recognition. Inadequate publicity to gain community support
  18. 18. TITLE | 18 HOW TO RETAIN MEMBERSHIP THROUGH PI
  19. 19. TITLE | 19 WHY DID YOU JOIN ROTARY? Friendship Business development Personal growth & development Leadership development Citizenship in the community Continuing education Fun Public speaking skills Networking Vocational skills The opportunity to serve
  20. 20. TITLE | 20 HOW TO RETAIN MEMBERSHIP THROUGH PI Membership Profiles in newspaper Do weekly bios on members for Social media Tell your members to get involved as an admin on your page Have social media chair use the club/district pages to like and engage with that identity. Ask new or inactive members to do your newsletter
  21. 21. TITLE | 21 TEMPLATES FOR NEWSLETTERS
  22. 22. TITLE | 22 HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
  23. 23. TITLE | 23 HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI Attract members through your stories as People Of Action
  24. 24. TITLE | 24 HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI Tell your story through the power of VIDEO
  25. 25. TITLE | 25
  26. 26. TITLE | 26
  27. 27. TITLE | 27 HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
  28. 28. TITLE | 28 PRESS RELEASES Learn to write good press releases – or get help The Most Important Information First Secondary Details Additional Info • What’s Happening? • When is it Happening? • Why is it Happening? • Who is in Charge? • Where is it Happening? • Quotes • Other Details in descending order of importance • Boilerplate copy • List any times and dates for an event • Who should they contact for more information?
  29. 29. TITLE | 29 TEMPLATES IN BRAND CENTER
  30. 30. TITLE | 30 PUBLIC IMAGE AND MEMBERSHIP Invite High Profile Speakers
  31. 31. TITLE | 31 HIGH PROFILE SPEAKERS
  32. 32. TITLE | 32 POWERFUL SPEAKERS
  33. 33. TITLE | 33 PUBLIC IMAGE AND MEMBERSHIP Remember the 4 P’s Phlexibility Phormat
  34. 34. TITLE | 34 QUESTIONS?

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