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Newspapers aren't irrelevant

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Using traditional media for Rotary Public Image

Published in: Government & Nonprofit
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Newspapers aren't irrelevant

  1. 1. NewspapersAren’tIrrelevant The Importance of Traditional Media
  2. 2. TRADITIONAL MEDIA
  3. 3. ALIVE AND WELL
  4. 4. TV Newspaper Radio Billboards Magazines TYPES OF TRADITIONAL MEDIA
  5. 5. The average person listens to a minimum of 112 minutes of radio and watches almost 5 hours of television per day. WHY IS IT IMPORTANT
  6. 6. What is the People of Action campaign?
  7. 7. Adds weight and validity Widespread reach Transforming to remain effective Consumption is on the rise Targeted marketing PROS
  8. 8. CONS Expensive Limited reach Can’t control placement High advertising clutter Short life span
  9. 9. Events Club activities Celebrations Grant projects Paid vs Free content WHEN SHOULD YOU USE IT
  10. 10. PRINT EXAMPLES
  11. 11. RADIO EXAMPLES
  12. 12. GETTING STARTED Learn what’s available Create a media listing Build relationships Recruit a member Coordinate with other clubs/organizations
  13. 13. BEST PRACTICES Get demographics Integrate the campaign Balance new and old media Brand your club and Rotary
  14. 14. Public Image committee should coordinate with local media Chose the right representative Collect photos from everyone Always proofread GET YOUR CLUB INVOLVED
  15. 15. Pitch your story to a reporter Letter to Editor Proclamation/Government Officials Community Calendar WRITE
  16. 16. 11/12/19 – PI Webinar @6:30 – Show Me What You Got! 2/23/20 – Rotary’s 115th anniversary 3/31/2020 – PI Citation requirements must be met 4/17/2020 – PI Citation due 5/15/20 – Club video contest submission due Rotary monthly observances • myrotary.org > member center > resources & references > calendar IMPORTANT DATES
  17. 17. Zone PI Team / District Leadership Rotary Brand Center Sample press releases PSAs Billboard graphics POA materials District training / Zone webinars OTHER RESOURCES
  18. 18. www.myrotarystory.org

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