Social Media Sales

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How to use social media tools to connect with and communicate to your clients, your prospects, and your target markets & how to organize a sales team to use these tools.
Questions:
1. How much time?
2. How much money?
3. Where do I start?
4. When will I see results?
5. Do I have to do it all

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Social Media Sales

  1. 1. Your Sales Program in a Social Media World <ul><li>Sales Objectives </li></ul><ul><li>More Revenues </li></ul><ul><li>More Clients </li></ul><ul><li>Increased Client Retention </li></ul><ul><li>Improved Customer </li></ul><ul><li>Satisfaction </li></ul><ul><li>Enhanced Customer </li></ul><ul><li>Experience </li></ul><ul><li>Better Margins </li></ul><ul><li>Bigger Market Share </li></ul><ul><li>Sales Activities </li></ul><ul><li>Prospecting </li></ul><ul><li>Communicating </li></ul><ul><li>Client Informing </li></ul><ul><li>Customer Education </li></ul><ul><li>Competitive Insight </li></ul><ul><li>Market Trends </li></ul><ul><li>Customer Feedback </li></ul>MARKET SOCIAL NETWORKS SALESINFO blog/ video CLIENTS/ PROSPECTS Increased Contacts & Prospects
  2. 2. Social Networking Groups: LinkedIn, FastPitch, Plaxo, Naymz, Facebook, Xing, MySpace, Mazar, Konnects, ZoomInfo, Merchant Circle www.salescooke.com Blogs Website www.srgroup-llc.com Monthly Newsletters and Special Promotions Twitter www. http://twitter.com/SalesCooke Podcasts The John Adam Show http://www.srgroup-llc.com/media/rss.html You Tube Videos www.youtube.com/salescooke
  3. 3. Case Study: Golden Fortune Interiors
  4. 6. <ul><li>Website </li></ul><ul><li>Social Media </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Fastpitch </li></ul></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Recommendations : </li></ul><ul><li>Emphasize Feng Shui in profiles </li></ul><ul><li>Create a Blog and link to Social Networking sites </li></ul><ul><li>Add a Twitter site and start linking to others Interior Designers and Feng Shui experts </li></ul><ul><li>Use the Twitter site to announce Events and posted Blogs </li></ul>Case Study: Golden Fortune Interiors
  5. 7. Questions? Thank you!

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