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Whether you’re an attorney or a legal marketing professional, one common struggle is just trying to determine which marketing activity is best for your time and resources. One approach: consider your personality (or, if you’re a legal marketer: consider the personalities of the attorneys with whom you work).
The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things, so don’t feel discouraged if a particular undertaking doesn’t work out. Attorneys: start to understand what interests you and go for it. Legal marketers: tailor your marketing tools and coaching to individual attorneys.
Which of these appeal to you?
For the full article, visit: http://www.jdsupra.com/legalnews/which-business-development-activity-is-b-64668/