Which Business Development Activity Is Best For You?

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Whether you’re an attorney or a legal marketing professional, one common struggle is just trying to determine which marketing activity is best for your time and resources. One approach: consider your personality (or, if you’re a legal marketer: consider the personalities of the attorneys with whom you work).

The good news is that there is at least one type of marketing activity out there that will fit your distinct approach to things, so don’t feel discouraged if a particular undertaking doesn’t work out. Attorneys: start to understand what interests you and go for it. Legal marketers: tailor your marketing tools and coaching to individual attorneys.

Which of these appeal to you?

For the full article, visit: http://www.jdsupra.com/legalnews/which-business-development-activity-is-b-64668/

Published in: Law, Business, Technology
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Which Business Development Activity Is Best For You?

  1. 1. By Sheenika Shah Full article available on:
  2. 2. THE GOOD NEWS IS THAT THERE IS AT LEAST ONE TYPE OF MARKETING ACTIVITY OUT THERE THAT WILL FIT YOUR DISTINCT APPROACH TO THINGS…
  3. 3. ATTORNEYS: START TO UNDERSTAND WHAT INTERESTS YOU AND GO FOR IT LEGAL MARKETERS: TAILOR YOUR MARKETING TOOLS AND COACHING TO INDIVIDUAL ATTORNEYS
  4. 4. FOR THE SOCIALIZER… Attend a networking event in an organization to which you are connected: - Alumni Group - Industry Groups - Local Bar Associations Add these contacts to a spreadsheet or a CRM database to track touches. Add these contacts on LinkedIn!
  5. 5. FOR THE WRITER… Write a thoughtful and practical SHORT piece Gone are the days of long, citation-filled essays In are they days of “blog posts,” “quotes,” and “short paragraphs” Can’t ditch the long piece? Solution: break the article into a series of short posts Topic ideas: pay attention to your clients’ problems/issues, or pick an emerging industry trend – the goal: show your expertise
  6. 6. FOR THE MILLENNIAL… Twitter, Facebook, LinkedIn, Google+ = Best Friends Share Engage Establish Relationships Move the online relationship to the real world…who said dating was easy?
  7. 7. FOR THE TRAVELER… Plan an out-of-town trip to visit multiple clients Set up a lunch/dinner or attend an event where you and the client have mutual ties. Provides face time with your client in their home territory Schedule an in-house presentation or ask for a tour of their facility/company to understand your client’s business needs
  8. 8. FOR THE ENTERTAINER… Love sporting events? Opportunity for client entertainment – casual talk is unavoidable Be strategic with the current client you want to wine and dine Cross-selling opportunity Offer a solution for a recent problem client may have faced Play hard, work harder.
  9. 9. FOR THE NICHE EXPERT… Expertise in a specific sub-industry or obscure government regulation? Market the life out of it! - Write an article - Secure a speaking engagement - Webinar - Social Media - Email current and prospective clients Re-purpose everything.
  10. 10. QUESTIONS? Email me: sheenika.shah@knobbe.com Add me on LinkedIn: linkedin.com/in/sheenikashah Follow me on Twitter: @sheenikashah

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