Lessons Learned as CFL Went 2.0

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  • Expanding reach.
  • Work with other departments who can use these tools.
  • Social media poster. Biz cards. Brown Bag.
  • Community engagement can convert to transactional commitment.
  • Lessons Learned as CFL Went 2.0

    1. 1. Refresh Houston by Sheena T Abraham, Gulf Coast Regional Blood Center How Commit for Life Went Web 2.0
    2. 2. <ul><li>Partner with the community to supply blood to hospitals in 26 counties </li></ul><ul><li>Commit for Life – 3 steps </li></ul>
    3. 3. What we’ll talk about <ul><li>Our approach </li></ul><ul><li>The results </li></ul><ul><li>Lessons learned </li></ul>Emma, blood recipient
    4. 4. <ul><li>Goal of CFL 2.0 </li></ul><ul><li>Increase donor loyalty by interacting with and appreciating donor outside of the blood donation experience. </li></ul>
    5. 5. CFL’s First Tweet
    6. 7. Facebook.com/CommitforLife
    7. 9. Objectives <ul><li>Create opportunities to individually and publicly thank donors. </li></ul><ul><li>Build spaces for donor dialogue and active engagement. </li></ul><ul><li>Tell our community’s stories and make them portable. </li></ul>
    8. 10. Embrace the Shift Casual Real-time Generosity
    9. 11. It’s Not About Us
    10. 13. Talk about donors
    11. 14. Integrate. Take advantage of opportunities to apply social media tools to existing communication and donor cultivation strategies. Solve specific problems.
    12. 15. Educate & empower. Teach employees and donors how to effectively use the tools as advocates. Time to swim deeper. Build familiarity and overcome fears. by Flickr user Powerhouse Museum
    13. 16. <ul><li>Listen to key audiences. </li></ul><ul><li>Thank donors & build relationships. </li></ul><ul><li>Weave a multimedia narrative. </li></ul><ul><li>Tap into the latent networks of supporters to disseminate messages. </li></ul>The Blood Center uses social media to:
    14. 17. Advocate for the community
    15. 18. Talk about donors
    16. 19. More Results <ul><li>Social media engagement led to more engagement on www.giveblood.org . </li></ul><ul><li>Multimedia narrative is online. Brand is more portable. </li></ul><ul><li>More touchpoints for storytelling and dialogue. Donors are talking and telling their friends. </li></ul>
    17. 20. Thanks for participating <ul><li>Sheena Abraham – PR, Gulf Coast Regional Blood Center </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Facebook: facebook.com/CommitforLife </li></ul><ul><li>Twitter: twitter.com/CommitforLife </li></ul><ul><li>Blog: giveblood.org/blog </li></ul><ul><li>Personal tweets: twitter.com/SheenaTAbraham </li></ul><ul><li>Personal blog: SheenaTAbraham.wordpress.com </li></ul><ul><li>Find this presentation at </li></ul><ul><li>slideshare.net/SheenaTAbraham . </li></ul>

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