Facebook, Twitter and You, Oh My!


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Follow the Yellow Brick Road to Social Media Success.

Get an overview of ways to market your business online through Facebook, Linked In and Twitter.

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Facebook, Twitter and You, Oh My!

  1. 1. Facebook… and Twitter… and You... OH MY!<br />Follow the Yellow Brick Road to Social Media Success<br />
  2. 2. What is Social Media?<br />
  3. 3. Social Media Marketing<br />Social media sites fall into different categories:<br />Social “bookmarking” sites such as:<br />Digg<br />reddit<br />StumbleUpon<br />del.icio.us <br />
  4. 4. Social Media Marketing<br />
  5. 5. Social Media Marketing<br />
  6. 6. Social Media Marketing<br />Identity-based sites are totally based on who you are and the type of business you’re in and are based on connecting with networks of friends, associates and contacts you know.<br />LinkedIn.com<br />Facebook.com<br />
  7. 7. Social Media Marketing<br />
  8. 8. Social Media Marketing<br />
  9. 9. Social Media Marketing<br />Your own personal Blog is an identity-based social media site if you open up comments. <br />Message boards, forums, and newsgroups (such as Yahoo! Groups and Google Groups – think about how long newsgroups have been around)<br />And then there’s Twitter…<br />
  10. 10. Social Media Marketing<br />
  11. 11. Social Media Marketing<br />Tonight we will review:<br />
  12. 12. Social Media Marketing<br />Finding the heart and soul of people and their businesses<br />
  13. 13. Social Media Marketing <br />This is what your visitors see when they visit your page <br />
  14. 14. Social Media Marketing<br />When people connect with you, you will receive requests<br />
  15. 15. Social Media Marketing<br />You can search for friends and Facebook offers friend suggestions<br />
  16. 16. Social Media Marketing<br />The Wall is a compilation of activity generated by you and your friends<br />
  17. 17. Social Media Marketing<br />By selecting Settings you can get your content to travel<br />
  18. 18. Social Media Marketing<br />Help Causes that are important to you with the Causes app<br />
  19. 19. Social Media Marketing<br />Promote your Cause by sending emails to your subscribers<br />
  20. 20. Social Media Marketing<br />Be sure to snag your Custom Username <br />
  21. 21. Social Media Marketing<br />Create a Group around a topic area with which your business is associated<br />
  22. 22. Social Media Marketing<br /><ul><li>Considered more social than business
  23. 23. Lot’s of Quizzes
  24. 24. Can add your Twitter Feed
  25. 25. Fan Pages
  26. 26. Lot’s of Apps
  27. 27. Can organize your friends in categories
  28. 28. Ways to market a business on Facebook
  29. 29. Create a Cause
  30. 30. Develop a Group
  31. 31. Post Videos, Photos and Links
  32. 32. Design a quiz
  33. 33. Post your Events
  34. 34. Create a Fan Page</li></li></ul><li>Social Media Marketing<br />The brainiac of Social Networking<br />
  35. 35. Social Media Marketing<br />Your public profile<br />
  36. 36. Social Media Marketing<br />Goal is to develop a 100% complete profile<br />
  37. 37. Social Media Marketing<br />Start developing your connections<br />
  38. 38. Social Media Marketing<br />Recommendations build credibility<br />
  39. 39. Social Media Marketing<br />Build your own Community through the Groups Function<br />
  40. 40. Social Media Marketing<br />Build your position as an expert by answering questions<br />
  41. 41. Social Media Marketing<br />Get Answers<br />
  42. 42. Social Media Marketing<br />Share your world through a variety of apps<br />
  43. 43. Social Media Marketing<br />Post your events for free<br />
  44. 44. Social Media Marketing <br />Keep track of Company Buzz<br />
  45. 45. Social Media Marketing<br />Easily change your settings at any time<br />
  46. 46. Social Media Marketing<br /><ul><li>Considered for business networking
  47. 47. Great place to find jobs
  48. 48. Develop business
  49. 49. Promote projects and opportunities
  50. 50. Keep track of your competition
  51. 51. Ways to market a business on Linked In
  52. 52. Start a Group
  53. 53. Join Groups
  54. 54. Complimentary
  55. 55. Directly related
  56. 56. Post your Events
  57. 57. Answer Questions
  58. 58. Ask for recommendations
  59. 59. Post updates </li></li></ul><li>Social Media Marketing<br />It takes courage to build a following<br />
  60. 60. Social Media Marketing<br />Sharing ideas 140 characters at a time<br />
  61. 61. Social Media Marketing<br />Hash tags allow you to search for topics on which people are tweeting and for which you are interested<br />
  62. 62. Social Media Marketing<br />Direct Messaging allows you to communicate with only one person directly<br />
  63. 63. Social Media Marketing<br />Tools<br />You can see who is talking about you and reply back to them<br />
  64. 64. Social Media Marketing<br />Tools<br />Automate your tweeting<br />
  65. 65. Social Media Marketing<br /><ul><li>Considered a micro-blogging network
  66. 66. Great place to research trends
  67. 67. Wonderful for sharing ideas
  68. 68. Excellent for getting the word out about what you do
  69. 69. Ways to market a business on Twitter
  70. 70. Be sure to follow the 80/20 rule when tweeting.
  71. 71. Craft an appropriate Twitter Policy, and encourage your employees to sign up for accounts on Twitter.
  72. 72. As the owner of your business, register your @companyname and use it for all your tweets.
  73. 73. Use Twitter Search to find and respond to tweets about your products or your brand.
  74. 74. Ask for feedback on your products and then follow up with the responses you get.</li></ul>http://webcommunityforum.com/2008/09/21-ways-to-market-your-business-on-twitter/<br />
  75. 75. First Steps<br />
  76. 76. Social Media Optimization<br />Rules to guide your thinking:<br /><ul><li>Increase linkability(write content that people will want to link to)
  77. 77. Make tagging easy(include tags as well as links to social media sites)
  78. 78. Reward inbound links(link back to people who link to you)
  79. 79. Help your content travel(include a bio; mention your content to others)</li></li></ul><li>First Steps<br />Focus on the Basics<br />Social Media Marketing<br />Start with one platform and become comfortable before adding another<br />Establish your goals for Social Media and develop your profile and content around that goal<br />Employ the 80/20 rule: 80% content that will help others, 20% or less self-promotion<br />
  80. 80. First Steps<br />Focus on the Basics<br />Social Media Marketing<br />Share information and become an authority within your specialization<br />Make sure you use terminology that will optimize your profile to be found for your area of expertise<br />Form your own group and invite people to join<br />Add upcoming events and share them with your “friends”<br />
  81. 81. First Steps<br />Focus on the Basics<br />Remember, Social Media is about helping others<br />Make sure to temper self promotion with a healthy dose of useful information for your friends. It will pay off in the long run!<br />(You don’t want to be viewed negatively by promoting yourself too much.)<br />
  82. 82. In no time you’ll be following the yellow brick road to social media success!<br />
  83. 83. Questions?<br />
  84. 84. Thank you!<br />
  85. 85. Contact InformationColleen Wright<br />info@sea-oregon.comwww.sea-oregon.com<br />