Mobile Voucher Codes

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Mark Andres - Digital Content Manager - Vouchercloud

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  • Also QR codes / sms … NFC
  • mBlox
  • Mobile Voucher Codes

    1. 1. Mobile Vouchers<br />How they work<br />Commission<br />Stats<br />Increasing exposure<br />Mark Andres - vouchercloud<br />
    2. 2. How mobile vouchers work…<br />GPS finds the customer’s<br />location<br />Mobile Vouchers nearest<br />to the customer appear on<br />the app<br />Voucher Details, branch<br />address & phone number<br />T&C’s, website are displayed<br />
    3. 3. How mobile vouchers work…<br />Redemption & Tracking the customer will<br />redeem the voucher at the till by showing a…<br />Reason<br />Code<br />+ range of randomly<br />generated numbers<br />or<br />Barcode<br />Member of Staff authorises voucher on till<br />
    4. 4. Commission…<br />CPA – Cost Per Acquisition<br />If working on a CPA model at the end of the month/<br />campaign the merchant pulls a report from their tills that<br />shows the total amount of sales made using the voucher<br />CPR – Cost Per Redemption<br />This method uses the branch address & GPS. When a<br />customer presses the redeem button within a 0.5 mile radius <br />of the branch a cost is attributed to the redemption<br />CPC – Cost Per Call<br />If a merchant has branches but a booking needs to take<br />place before the customer arrives; call tracking can be set<br />up to track sales made via the phone<br />
    5. 5. Stats…<br />1 in 4 people will own a smartphone by 2012<br />7.5 billion apps downloaded<br />13 billion mobile voucher will be downloaded <br />by 2013<br />10x higher redemption stats than newspaper<br />71% off UK users are interested in<br />receiving mobile vouchers when shopping<br />
    6. 6. Stats…<br />National Department Store mobile stats<br />Number of Locations: 153<br />Offer: 10% discount<br />Length of offer: 19 Days<br />Total Views: 48k<br />Total Downloads: 15k<br />Total Redemptions: 2100<br />
    7. 7. Stats…<br />National Fashion Brand mobile stats<br />Number of Locations: 605<br />Offer: 20% discount<br />Length of offer: 1 week<br />Total Views: 38k<br />Total Downloads: 15k<br />Total Redemptions: 2500<br />
    8. 8. Increasing exposure…<br />Interstital<br />Premium Listing<br />Banner Ad<br />Splash Screen<br />Push Notification<br />Landscape Ad<br />Full Frontal Voucher<br />
    9. 9. Thank you...<br />

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