WUFT Redesign


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WUFT Redesign

  1. 1. WUFT Online<br />Redesign Enabling Growth<br />
  2. 2. Objectives of Redesign<br />Grow/reach new audience<br />Create/maintain loyal community<br />Increase meaningful engagement<br />Promote cross-channel content<br />Become the go-to local news source<br />Positively impact sponsorships/fundraising<br />Provide real-world experience for students<br />
  3. 3. Efforts to Date<br />Consolidation efforts from multiple domains to one (ongoing committee work)<br />Discussion of need for event listings and selection of calendar system (C.Lee identified preferred option)<br />Course research report findings<br />Brand confusion<br />Engage on social media<br />Event listings<br />More local news<br />Weather updates<br />Sponsorship online acceptable<br />
  4. 4. A concept for WUFT.org<br />Building on efforts to date<br />
  5. 5. Creating a robust, info-laden home online for all of WUFT’s properties and the local news operation.<br />Note: Concept is for rough idea only. Design and content will be further refined. This concept borrows best practices from other sites – heavily. (In most cases screen shots from those sites.) We will refine and design our own as we go along.<br />
  6. 6. Cohesive Branding: All properties under one brand, identity mark (to be developed)<br />
  7. 7. Clean up Navigation:<br />Consolidate global navigation to make it easier for users to navigate. NEWS will link to pages that showcase the programs, stories, blogs and product created by the newsrooms<br />LIFE & ARTS will be a new section that highlights events and cultural coverage<br />PROGRAMS will display a pulldown that lists all programs run across channels<br />WATCH will be information on the TV channel<br />LISTEN will be info on the radio stations<br />SUPPORT links to giving and member services<br />
  8. 8. Top Stories Featured Prominently<br />A mix of the top/best stories of the day. From the newsrooms and/or media partners (NPR, PBS, etc.)<br />
  9. 9. Showcase Content<br />Upcoming programs, special events, top story packages will be shown here.<br />
  10. 10. Additional Content<br />Showcasing other content here. Could include headlines from other properties, stories that have life beyond the first day (or don’t fit in the top content well), top events, WRUF sports heads specialty content blogs (e.g. Animal Airwaves), etc.<br />
  11. 11. Weather<br />News you can use: Tie in prominently with the new GatorWeather brand<br />
  12. 12. What’s On?<br />Quick links to what is playing. Tabs for all WUFT channels, properties.<br />
  13. 13. Sponsorship<br />We will design in ample opportunity for sponsorship slots. Recommend going for quality over quantity for ad placements.<br />
  14. 14. Engagement<br />Community engagement through social media MUST be baked in to the site from the start. <br />A social media policy will be developed/proposed in the fall for WUFT sites.<br />
  15. 15. Next Steps<br />Further develop and refine sitemap<br />Begin implementation of replatform and redesign<br />Begin exploration of brand identity<br />Begin exploration of sponsorship opportunities<br />Determine member services on site<br />Determine style for online homes for WUFT produced shows/content (e.g. Animal Airwaves, Health in a Heartbeat, Sikorski’s Attic, etc.)<br />Determine site “ownership”<br />