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Esta H. Singer
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Twitter 101
THIS SLIDESHARE COVERS TWITTER BASICS
● Defining Twitter
● Key Twitter terms
● Setting up your Profile Page
● Setting up y...
WHAT IS TWITTER?
Twitter a social networking and
microblogging service.
Users to send & read text-based
messages of up to ...
BASIC TWITTER TERMS
1. Tweeps: People who follow each other from one social network to another
2. Follower: You “follow” a...
SETTING UP YOUR
ACCOUNT
KEY PAGE COMPONENTS
AVATAR, NAME, BIO, COVER
YOUR PROFILE PAGE
SETTING UP YOUR PAGE
EDITING YOUR PROFILE
YOUR AVATAR
Your profile photo is the first thing
people look at to decide if they’ll
follow you. It’s an introduction to
...
YOUR BIO
Your bio should be an
honest blurb about who you
are, what you do, and your
interests.
You can keep it profession...
CREATING YOUR USER NAME
Your Username is part of your 140 allotment. Make your
username easy to remember.
CHOOSING YOUR BACKGROUND
NAVIGATING TWITTER
TWEET ANATOMY
DISCOVER WHOM TO #FOLLOW
NOTIFICATIONS
#HASHTAGS
#HASHTAGS provide
context, and makes terms,
experiences, conversations,
conferences, meetings, or
gatherings #searchable.
#DISCOVER
LOOK FOR #HASHTAGS
#HASHTAG STATS
YOUR FIRST TWEET
Your first tweet is your first interaction with the
world. Be authentic, be yourself! The twittersphere i...
● News from reliable sources
● Inspirational quotes
● Travel
● Photos, Art
● Real-life moment
● Innovation
● Technology
● ...
YOUR FIRST TWEET
FIRST TWEET
RE-TWEETS
A Retweet is a
reposting of someone
else's Tweet. Twitter's
Retweet feature helps
you and others quickly
share t...
RE-TWEET ~ RT @
One primary use of the traditional retweet is not to 'repeat'
something, but to start or continue a conver...
TRADITIONAL VS STAMP
1. You can’t insert a comment, start a conversation, or join a conversation.
2. You can’t edit.
3. In...
How to
get your
tweets
retweeted.
● A list is a group of Twitter
users curated by you.
● You can create your own lists
or subscribe to lists created by
othe...
CREATING LISTS
DM
Direct Messages
DIRECT MESSAGES
DM’s are private messages. You
can only send a DM to someone if
they are following you.
DIRECT MESSAGE: DM
WHOM TO FOLLOW
Twtter is an open platform.
You can follow whomever you want.
What do you like learning about?
With whom wo...
TWITTER DIRECTORIES
Twitter Directories such as
Twello, WeFollow and
Listourious. are a great
places to find new
followers...
TWELLO
#HASHTAGS FIND SHARED INTERESTS
WATCH AND LEARN
The best way to
understand how to
leverage Twitter is
to watch others
who have a good
following, and
influ...
Top Influencers
INFLUENCERS TO FOLLOW
SOURCING CONTENT
Flipboard
Alltop
KEEPING IT TO 140
140 ORIGINS
SMS inspired the constraint of 140
characters. Most basic phones are
limited to 160 characters before they
spl...
TIME MANAGEMENT
If you’d like to keep a
steady presence on
Twitter, there are
management tools
where you can curate
conten...
bitly is one of multiple
“link shorteners” that help
you stay within your 140
limit.
Keeping tweets to 140 isn’t
as challe...
BIT.LY
Buffer is a great tool that will
help you in one main way.
Write a bunch of posts at one
time, Buffer will spread them out...
BUFFER SCHEDULING
OPTIMUM VISIBILITY
BEST TIME TO TWEET
Best time to tweet can be
complicated when you’re
trying to reach a specific
audience however, there ar...
IDEAL TIMES FOR BUSINESS
BEST TIMES OVERALL
TWEETING TIPS
● Use less than 100 characters per tweet
● Ensure links are clickable
● Include #hastags in tweets, though n...
TWEETING BEST PRACTICES
●Be yourself. Be authentic. Create VALUE.
●Retweet others, comment on tweets.
●Engage with enthusi...
Now You Have a Global Voice!
THANK YOU!
www.sheconsulting.com
p: 732-807-5027
esta@sheconsulting.com
Follow me!
Twitter @sheconsulting
Linkedin.com/in/...
Twitter 101
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Twitter 101

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Most of us know of Twitter; we kinda know what it is and what it does, though some of us are simply too overwhelmed to fly in and tweet. This presentation helps you understand Twitter basics; defining platform, setting up your account, navigating, and tweeting tips.

*UPDATE DM used to be exclusive to mutual followers however, Tiwitter added a functionality where a user can turn on a setting that lets them receive Direct Messages from any other user, regardless of whether or not they follow each other.

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Twitter 101

  1. 1. Esta H. Singer www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com Twitter 101
  2. 2. THIS SLIDESHARE COVERS TWITTER BASICS ● Defining Twitter ● Key Twitter terms ● Setting up your Profile Page ● Setting up your Page Design ● How to find people to follow ● Your first tweet ● Orientation to your Twitter page ● What to tweet and where to source information ● How to manage your time on Twitter ● The best time to Tweet for most exposure ● Tweeting Tips ● Twitter Best Practices
  3. 3. WHAT IS TWITTER? Twitter a social networking and microblogging service. Users to send & read text-based messages of up to 140 characters known as "tweets." A Tweet is an expression of a moment or idea. It can contain text, photos, and videos. Millions of Tweets are shared in real time, every day.
  4. 4. BASIC TWITTER TERMS 1. Tweeps: People who follow each other from one social network to another 2. Follower: You “follow” another user to see updates, they follow you to see yours 3. Tweet: Each message you send out to your followers is a tweet 4. Retweet: Sharing things your followers might find useful 5. @mention: Direct public message to another Twitter user by inserting an “@” sign immediately followed by their username 6. DM: “Direct Message,” is a private exchange 7. Hashtag: Provides context,, makes words, terms or gatherings #searchable. 8. Feed: Any constantly-updating list of tweets or other updates
  5. 5. SETTING UP YOUR ACCOUNT
  6. 6. KEY PAGE COMPONENTS
  7. 7. AVATAR, NAME, BIO, COVER
  8. 8. YOUR PROFILE PAGE
  9. 9. SETTING UP YOUR PAGE
  10. 10. EDITING YOUR PROFILE
  11. 11. YOUR AVATAR Your profile photo is the first thing people look at to decide if they’ll follow you. It’s an introduction to someone you haven’t met.. Twitter is about building relationships. I prefer photos rather than logos because it’s a way to meet “face-to-face.” If your profile is a meant for business networking, make sure it’s a professional looking photo.
  12. 12. YOUR BIO Your bio should be an honest blurb about who you are, what you do, and your interests. You can keep it professional, though let people get a sense of who you are. Let your personality shine! Pro D◯T Connector: Big-Picture Integrated Strategy Architect. Author. Sci-Fi Geek. Photographer http: //ow.ly/6nVM6 #BA75 #Nifty50 Living life a must ★
  13. 13. CREATING YOUR USER NAME Your Username is part of your 140 allotment. Make your username easy to remember.
  14. 14. CHOOSING YOUR BACKGROUND
  15. 15. NAVIGATING TWITTER
  16. 16. TWEET ANATOMY
  17. 17. DISCOVER WHOM TO #FOLLOW
  18. 18. NOTIFICATIONS
  19. 19. #HASHTAGS
  20. 20. #HASHTAGS provide context, and makes terms, experiences, conversations, conferences, meetings, or gatherings #searchable.
  21. 21. #DISCOVER
  22. 22. LOOK FOR #HASHTAGS
  23. 23. #HASHTAG STATS
  24. 24. YOUR FIRST TWEET Your first tweet is your first interaction with the world. Be authentic, be yourself! The twittersphere is a very open, generous and accepting place! ** TRIVIA: Every tweet is cataloged in the Library of Congress!
  25. 25. ● News from reliable sources ● Inspirational quotes ● Travel ● Photos, Art ● Real-life moment ● Innovation ● Technology ● Hobbies ● Books ● Business articles ● Engaging others ● Thanking followers for RT’s ● RT others ● RT Trending topics WHAT TO TWEET?
  26. 26. YOUR FIRST TWEET
  27. 27. FIRST TWEET
  28. 28. RE-TWEETS A Retweet is a reposting of someone else's Tweet. Twitter's Retweet feature helps you and others quickly share that Tweet with all of your followers.
  29. 29. RE-TWEET ~ RT @ One primary use of the traditional retweet is not to 'repeat' something, but to start or continue a conversation. In this type of classic retweet, you're repeating something in order to preserve the conversational thread.
  30. 30. TRADITIONAL VS STAMP 1. You can’t insert a comment, start a conversation, or join a conversation. 2. You can’t edit. 3. Instead of showing your avatar, it shows the avatar of original tweeter, which may be someone your followers don’t know or have any relationship.
  31. 31. How to get your tweets retweeted.
  32. 32. ● A list is a group of Twitter users curated by you. ● You can create your own lists or subscribe to lists created by others. ● Viewing a list timeline will show you a stream of Tweets from only the users on that list. TWITTER LISTS
  33. 33. CREATING LISTS
  34. 34. DM Direct Messages
  35. 35. DIRECT MESSAGES DM’s are private messages. You can only send a DM to someone if they are following you.
  36. 36. DIRECT MESSAGE: DM
  37. 37. WHOM TO FOLLOW Twtter is an open platform. You can follow whomever you want. What do you like learning about? With whom would you like to connect?
  38. 38. TWITTER DIRECTORIES Twitter Directories such as Twello, WeFollow and Listourious. are a great places to find new followers who live in your city, are thought leaders in your industry, as well as those who share common interests and hobbies.
  39. 39. TWELLO
  40. 40. #HASHTAGS FIND SHARED INTERESTS
  41. 41. WATCH AND LEARN The best way to understand how to leverage Twitter is to watch others who have a good following, and influences who are thought leaders.
  42. 42. Top Influencers INFLUENCERS TO FOLLOW
  43. 43. SOURCING CONTENT
  44. 44. Flipboard
  45. 45. Alltop
  46. 46. KEEPING IT TO 140
  47. 47. 140 ORIGINS SMS inspired the constraint of 140 characters. Most basic phones are limited to 160 characters before they split the messages. “We wanted to make sure that we were not splitting any messages. So we took 20 characters for the user name, and left 140 for the content. That’s where it all came from.” - Twitter creator Jack Dorsey
  48. 48. TIME MANAGEMENT If you’d like to keep a steady presence on Twitter, there are management tools where you can curate content and schedule tweets. Hootsuite and Tweetdeck are two of many you can use.
  49. 49. bitly is one of multiple “link shorteners” that help you stay within your 140 limit. Keeping tweets to 140 isn’t as challenging as you may believe. Take out a few … “and” “that” “the” … replace numeric words with numbers.
  50. 50. BIT.LY
  51. 51. Buffer is a great tool that will help you in one main way. Write a bunch of posts at one time, Buffer will spread them out throughout the day or week so you don't have to be at a computer all the time in order to have a Twitter presence. BUFFER
  52. 52. BUFFER SCHEDULING
  53. 53. OPTIMUM VISIBILITY
  54. 54. BEST TIME TO TWEET Best time to tweet can be complicated when you’re trying to reach a specific audience however, there are ideal times for personal and business posts where the likelihood of people seeing your tweets are highest.
  55. 55. IDEAL TIMES FOR BUSINESS
  56. 56. BEST TIMES OVERALL
  57. 57. TWEETING TIPS ● Use less than 100 characters per tweet ● Ensure links are clickable ● Include #hastags in tweets, though not more than 2 or 3 ● Tweet four times a day or less ● Substitute numbers for words ● Avoid using “and” ● Use images for most engagement
  58. 58. TWEETING BEST PRACTICES ●Be yourself. Be authentic. Create VALUE. ●Retweet others, comment on tweets. ●Engage with enthusiasm & respect. ●Thank your followers for sharing.
  59. 59. Now You Have a Global Voice!
  60. 60. THANK YOU! www.sheconsulting.com p: 732-807-5027 esta@sheconsulting.com Follow me! Twitter @sheconsulting Linkedin.com/in/sheconsulting Pinterest.com/sheconsulting Instagram.com/estaphotography Facebook.com/esta.photography

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