Writing For The Web - WSU


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Writing For The Web - WSU

  1. 1. HELLO my name is
  2. 2. A Little Bit About Me <ul><li>Blogging since 2002 </li></ul><ul><ul><li>Lost & Bewildered in Beverly Hills </li></ul></ul><ul><ul><li>A California Girl in Kansas </li></ul></ul><ul><ul><li>b5media: MTV Reality World & Alba Fan </li></ul></ul><ul><ul><li>verb [ICT] </li></ul></ul><ul><li>Consulting since 2007 </li></ul><ul><ul><li>Interactive marketing, web & social media strategy </li></ul></ul><ul><ul><li>Work with start-ups as well as established organizations </li></ul></ul><ul><li>Marketing Manager for Bold Software </li></ul><ul><ul><li>Manage blog, social media, training, customer retention & more </li></ul></ul>
  3. 3. verb [ICT] <ul><li>The most highly trafficked lifestyle website in Wichita today </li></ul><ul><li>Started in Summer 2009 </li></ul><ul><li>Team came together via social media and friends of friends and grew from there </li></ul><ul><li>Most popular content? [eat], [drink], [shop], [do], [win] </li></ul><ul><li>Our goal? Be the top online community in Wichita </li></ul>
  4. 4. Writing for the Web 101 <ul><li>Rule # 1: Content is KING. </li></ul><ul><ul><li>If the content sucks, why should anyone visit your site? </li></ul></ul><ul><ul><li>Good content = search engine friendly </li></ul></ul><ul><li>Rule # 2: Be original. </li></ul><ul><ul><li>In the age of information overload, how will you stand out? </li></ul></ul><ul><li>Rule # 3: Know & engage your audience. </li></ul><ul><ul><li>Writing for MTV Reality World is A LOT different than the Bold Software company blog. </li></ul></ul><ul><ul><li>Encourage comments and respond to them. </li></ul></ul>
  5. 5. Writing for the Web 101 <ul><li>Rule # 4: Visual appeal is crucial. </li></ul><ul><ul><li>Huge blocks of text are intimidating to readers. </li></ul></ul><ul><ul><li>Choose images that fit your brand and your message. </li></ul></ul><ul><li>Rule # 5: Promote your work. </li></ul><ul><ul><li>Social media tools are free & effective. </li></ul></ul><ul><li>Rule # 6: Use hyperlinks! </li></ul><ul><ul><li>Link to other sites whenever you can. </li></ul></ul><ul><li>Rule # 7: Post regularly. </li></ul><ul><ul><li>Consistent updates help you build readers, build “expertise” and Google will like you. </li></ul></ul>
  6. 6. Writing for the Web: Nerd Stuff <ul><li>Most blogs & websites are updated using content management systems (CMS). </li></ul><ul><li>RSS Feeds are used to pull information into blogs, feed readers, & more. </li></ul><ul><li>A crash course in HTML & CSS is hugely beneficial to anyone looking to go into media – online or otherwise. </li></ul><ul><li>Know where to find stuff: Flickr (images), Smashing Magazine (fonts, icons & WordPress themes), etc. </li></ul>
  7. 7. Writing for the Web: Legal Stuff <ul><li>Understand copyright laws </li></ul><ul><li>There is a difference between quoting and copying </li></ul><ul><li>Utilize Creative Commons licensing whenever possible </li></ul>
  8. 8. Jump Right In <ul><li>Find blogs you like, read them frequently and identify what works and what doesn’t. </li></ul><ul><li>Use Google Reader & share blog posts you like with friends (and find out what they are currently reading) </li></ul><ul><li>Create a blog. Tumblr, WordPress, Blogger & TypePad are all great places to start. (I prefer Tumblr & WordPress.) </li></ul><ul><li>Write every single day to sharpen your skills. </li></ul><ul><li>Contribute to local publications to build your portfolio. </li></ul><ul><li>Seek out freelance gigs based on your interests and go for it. Keep in mind that most paying blogging positions require some blogging experience. </li></ul>
  9. 9. How to Not Suck at Blogging <ul><li>Be authentic. </li></ul><ul><li>Try everything. Be experimental. Stick with what is fun and interesting. </li></ul><ul><li>Have a purpose. Don’t create a blog just because everyone else has one. </li></ul><ul><li>Content is king. </li></ul><ul><li>Remember: you are representing yourself. You can’t erase things from the web as easily as you may think. </li></ul>
  10. 10. Read ‘em <ul><li>verb [ICT] </li></ul><ul><li>Penelope Trunk’s Brazen Careerist </li></ul><ul><li>Dooce </li></ul><ul><li>Serious Eats </li></ul><ul><li>The Pioneer Woman </li></ul><ul><li>Gary Vaynerchuk </li></ul><ul><li>Seth Godin </li></ul><ul><li>Smashing Magazine </li></ul><ul><li>Problogger </li></ul>
  11. 11. Don’t Be a Stranger <ul><li>@sheasylvia </li></ul><ul><li>http://facebook.com/sheasylvia </li></ul><ul><li>http://blog.sheasylvia.com </li></ul><ul><li>http://www.linkedin.com/in/sheasylvia </li></ul><ul><li>http://flickr.com/photos/sheasylvia </li></ul>