Mobile Marketing Fundamentals - Downtown Ventura Organization


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The mobile marketing basics explained in laymen terms.

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Mobile Marketing Fundamentals - Downtown Ventura Organization

  1. 1. Mobile Marketing
  2. 2. Agenda <ul><li>Why mobile? </li></ul><ul><li>Mobile websites </li></ul><ul><li>Mobile messaging </li></ul><ul><li>Codes & Tags </li></ul><ul><li>Mobile applications </li></ul><ul><li>Q&A </li></ul>
  3. 3. Quick Poll iphone, android, blackberry
  4. 4. Why is mobile marketing significant?
  5. 5. 86% of Americans Using Mobile Phones
  6. 6. 90% of Americans have internet ready phone
  7. 7. Internet Reach: 1.7 Billion
  8. 8. Mobile Reach: 4.8 Billion
  9. 9. There are almost 5 times more mobile devices than there are computers
  10. 10. 89% of the major brands currently planning to market via mobile phones
  11. 13. Mobile Websites
  12. 14. <ul><li>Google mobile searches to outnumber Google desktop searches by the end of 2012 </li></ul>
  13. 15. Why important? <ul><li>Better user experience </li></ul><ul><ul><li>Google mobile actually gives preference in their search rankings to those sites that have a mobile version </li></ul></ul>
  14. 16. Google Analytics now segments your mobile traffic
  15. 17. Mobile websites <ul><li>Smartphone browsers recognize </li></ul><ul><li>Load quickly </li></ul><ul><li>To the point </li></ul><ul><li>No pinch, zoom, flip needed </li></ul><ul><li>Easy to use & navigate </li></ul><ul><li>Click to call </li></ul>
  16. 20. Action Items <ul><li>Look at your site analytics </li></ul><ul><li>Consider how your visitors could benefit from a mobile website </li></ul>
  17. 21. Mobile Messaging
  18. 22. 95% of text messages are opened and read
  19. 23. On average emails are read within 48 hours
  20. 24. Text Messages within 4 minutes
  21. 25. Text Much? <ul><li>Over 6.1 trillion text messages sent last year. </li></ul><ul><li>50,000 of them were from my daughter </li></ul>
  22. 26. <ul><li>What is mobile message marketing? </li></ul><ul><ul><li>Building a list of cell numbers, then send blasts to one, part, or all of that list. </li></ul></ul>
  23. 27. How It Works <ul><li>Step 1: Reserve Your Keyword </li></ul><ul><li>Step 2: Get Your Short Code </li></ul><ul><li>Step 3: Start Promoting To Build A List </li></ul>
  24. 28. Text: CRUMBS To: 56564 To receive a coupon for 15% off your next order!
  25. 29. Action Items <ul><li>Think about creative ways you could collect cell numbers </li></ul><ul><li>Consider how you could use those contacts to bring traffic to your store/shop with that amazing open rate </li></ul>
  26. 32. Why use them? <ul><li>Breathes new life into print/on site marketing </li></ul><ul><ul><li>Link to just about anything </li></ul></ul>
  27. 34. Action Items <ul><li> </li></ul><ul><li>Try one out </li></ul>
  28. 35. Mobile Apps
  29. 36. There’s an app for that <ul><li>Most popular are games, news, maps, and social </li></ul><ul><li>Stays on phone </li></ul><ul><li>Added functionality/features </li></ul><ul><li>Can be costly to develop </li></ul>
  30. 37. So-Lo-Mo Social Location Mobile
  31. 40. Check Out Your Check-Ins <ul><li>Leverage your customers social networks </li></ul><ul><li>Reward loyalty in new way </li></ul><ul><li>Respond quickly to both negative and positive feedback </li></ul><ul><li>Learn and improve </li></ul>
  32. 41. M-Commerce Mobile purchase transactions
  33. 42. Next gen e-commerce <ul><li>By 2015 $119 billion spent globally on mobile commerce </li></ul><ul><li>Allow your customers to make purchases on the go </li></ul><ul><li>Must be simple and secure </li></ul>
  34. 43. Questions?
  35. 44. Email me & get
  36. 45. Sam Benner WSI Global Marketing <ul><li>[email_address] </li></ul><ul><li>805.901.2162 </li></ul><ul><li>Office in Gardner Building, downtown Ventura </li></ul>Thank you.