Brand Innovation for dummies (& busy people)
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The Brand Innovation 2 x 2. Top right for the win. ....................................................................... Here's a quick 2 by 2 I built to hyper-simplify our philosophy towards brand work. If you're a brand owner today it's a good little exercise to take an honest look at your business and map where you think you sit today; then consider what it will take to spark a shift towards the top right quadrant.
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Brand Innovation for dummies (& busy people)
- 1. Brand Innovation for dummies & particularly busy people
- 2. Lipstick on a Pig BINGO! Certain Death Unrealized Potential Products / Services Brand Weak Strong WeakStrong
- 3. Certain Death Signals // ugly balance sheet Solution // reset or exit
- 4. Ctrl + Alt + Del
- 5. Lipstick on a Pig Signals // advertising dependency commoditization Solution // brand-led product innovation
- 6. great brands can inspire great products.
- 7. Unrealized Potential Signals // happy customers awareness ceiling untold story Solution // product-rooted brand innovation
- 8. great products can inspire great brands.
- 9. BINGO! Signals // advocacy mass fandom Solution // N/A proceed true to purpose
- 11. Lipstick on a Pig / advertising dependency / leaky bucket BINGO! / Customer advocacy / Cult following Certain Death / Ugly balance sheet / Desperation Unrealized Potential / Happy customers / Awareness ceiling, untold story BrandIdea Weak Strong WeakStrong Products / Services
- 12. Sean Hazell / @shazell
Editor's Notes
- Top Right FTW
- Weak brand,weak products = death.
- Strong brand, poor products =
- Bottom Left: shitty productsTop Left: mediocre/legacy/commodity productsBottom Right: good products you’ve never heard ofTop Right: case studies everyone references