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Brand Innovation for dummies
& particularly busy people
Lipstick
on a Pig
BINGO!
Certain
Death
Unrealized
Potential
Products / Services
Brand
Weak Strong
WeakStrong
Certain
Death
Signals // ugly balance sheet
Solution // reset or exit
Ctrl + Alt + Del
Lipstick
on a Pig
Signals // advertising dependency  commoditization
Solution // brand-led product innovation
great brands can
inspire great
products.
Unrealized
Potential
Signals // happy customers  awareness ceiling  untold story
Solution // product-rooted brand innova...
great products can
inspire great brands.
BINGO!
Signals // advocacy  mass fandom
Solution // N/A  proceed true to purpose
remember
Brand
&
Business
are
inextricably
linked
Lipstick
on a Pig
/ advertising dependency
/ leaky bucket
BINGO!
/ Customer advocacy
/ Cult following
Certain
Death
/ Ugly...
Sean Hazell / @shazell
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Brand Innovation for dummies (& busy people)

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The Brand Innovation 2 x 2. Top right for the win.
.......................................................................
Here's a quick 2 by 2 I built to hyper-simplify our philosophy towards brand work. If you're a brand owner today it's a good little exercise to take an honest look at your business and map where you think you sit today; then consider what it will take to spark a shift towards the top right quadrant.

Published in: Business, Design
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Brand Innovation for dummies (& busy people)

  1. 1. Brand Innovation for dummies & particularly busy people
  2. 2. Lipstick on a Pig BINGO! Certain Death Unrealized Potential Products / Services Brand Weak Strong WeakStrong
  3. 3. Certain Death Signals // ugly balance sheet Solution // reset or exit
  4. 4. Ctrl + Alt + Del
  5. 5. Lipstick on a Pig Signals // advertising dependency  commoditization Solution // brand-led product innovation
  6. 6. great brands can inspire great products.
  7. 7. Unrealized Potential Signals // happy customers  awareness ceiling  untold story Solution // product-rooted brand innovation
  8. 8. great products can inspire great brands.
  9. 9. BINGO! Signals // advocacy  mass fandom Solution // N/A  proceed true to purpose
  10. 10. remember Brand & Business are inextricably linked
  11. 11. Lipstick on a Pig / advertising dependency / leaky bucket BINGO! / Customer advocacy / Cult following Certain Death / Ugly balance sheet / Desperation Unrealized Potential / Happy customers / Awareness ceiling, untold story BrandIdea Weak Strong WeakStrong Products / Services
  12. 12. Sean Hazell / @shazell

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