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2014 ieef-optimization-meetup-october-2014

My presentation for the IEEF meetup about e-commerce optimization.

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2014 ieef-optimization-meetup-october-2014

  1. 1. E commerce Optimization The UX Point of view שי רוזן מנהל תחום אסטרטגיה וייעוץ
  2. 2. Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs 052-5118539 Shay Rosen Head of Strategy and consulting, realcommerce
  3. 3. About e-Commerce UX
  4. 4. 01 Who am I?
  5. 5. סלקום
  6. 6. 02 Customers
  7. 7. Easily distracted Disorientated Alone Lack confidence
  8. 8. Easily distracted Disorientated Alone Lack confidence
  9. 9. 03 DEAL? Details!
  10. 10. 3% 97% Abandonment rate
  11. 11. 60% - 70% 10% 3% 40% 84% 68%
  12. 12. Home Page DEAL (40% Abandonment)
  13. 13. Orientation •4 ways to browse products
  14. 14. Orientation •4 ways to browse products
  15. 15. Orientation •4 ways to browse products
  16. 16. Orientation •4 ways to browse products
  17. 17. Orientation •4 ways to browse products Orientation •Search
  18. 18. Orientation Functional area: My Account Shopping cart Always on top right corner
  19. 19. Invite •Attractive promotion •Deals Reduce External Distraction Limited time offers
  20. 20. Invite •Attractive promotion •Deals You are never alone with Cellcom
  21. 21. Create onfidence with Free returns
  22. 22. Product Page DEAL (84% Abandonment)
  23. 23. There’s never enough information!
  24. 24. Create attraction and desire with large images
  25. 25. Create confidence with free returns
  26. 26. Cart DEAL (68% Abandonment)
  27. 27. Create confidence with free returns
  28. 28. Actively promote to checkout
  29. 29. Special discount to encourage purchase
  30. 30. Kindly collect contact info (Just incase:)
  31. 31. 04 Innovate Conventionaly
  32. 32. Innovative services, Conventional UI
  33. 33. Innovative services, Conventional UI
  34. 34. 05 Make them Come Back Smartly
  35. 35. Triggered Email promotions
  36. 36. אני מחפש חופשה משפחתית. עדיפות ללונדון Trigger
  37. 37. Opens Clicks Opens
  38. 38. 06 The Cruise And The Speedboat
  39. 39. UI Project
  40. 40. Waterfall Large Scale Long time Risky Far from reality
  41. 41. Digital Thinking
  42. 42. General Direction On going project Measure success Quick Flexible Short distance agile
  43. 43. Launch UI Concept Measure Face Lift
  44. 44. Launch UI Concept Measure
  45. 45. Launch UI Concept Measure
  46. 46. Who you are Who your customers are Mind the Details - close the DEAL! Innovate Conventionally Make them come back Take the speedboat, skip the cruise Keep your axe sharp, Optimize
  47. 47. Shayr@realcommerce.co.il http://www.linkedin.com/in/shayrosen http://www.facebook.com/shayrs http://www.slideshare.net/shayrs 052-5118539 Shay Rosen Head of Strategy and consulting, realcommerce

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