USA Today Consumer Bill of Rights/Social Community Development

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USA Today Consumer Bill of Rights/Social Community Development

  1. 1. USA TODAY Shaydon Armstrong IMC 452 November 24, 2008 04/22/11 USA TODAY The Nation's Newspaper
  2. 2. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><ul><li>Enhancements </li></ul></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  3. 3. CUSTOMER BILL OF RIGHTS 04/22/11 USA TODAY The Nation's Newspaper
  4. 4. 04/22/11 USA TODAY The Nation's Newspaper
  5. 5. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><ul><li>Enhancements </li></ul></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  6. 6. Who are the future readers of USA TODAY? <ul><li>“ To compete today, you can’t offer the old one-size-fits-all approach to news. The challenge is to use a newspaper’s brand while allowing readers to personalize the news for themselves and then deliver it in the way that they want.” (Rupert Murdoch, Editor&Publishor.Com, Nov. 17 th , 2008) </li></ul><ul><li>“ Two thirds of Americans (67%) believe traditional journalism is out of touch with what Americans want from their news.” (We Media/ Zogby Interactive Polls, Feb. 27, 2008) </li></ul><ul><li>“ Newspaper web sites attracted more than 68.3 million unique visitors on average (41.4% of all Internet users) in the third quarter of 2008… a 15.8% increase over the same period a year ago.” (Nielsen Online, Media Bistro, Nov. 3, 2008) </li></ul><ul><li>“ Young People Turn To The Web For News.” (Johnson, Peter. USATODAY.com, Mar. 22, 2006) </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  7. 7. <ul><li>USA TODAY – Have Your Say </li></ul><ul><li>Building Relationships One Conversation at a Time </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  8. 8. Why Social Networking? <ul><li>One nation – many conversations </li></ul><ul><li>Turns USA TODAY into a platform for people to network and share views that unite the nation </li></ul><ul><li>One stop shop – quick snippets of information. </li></ul><ul><li>To make news more interactive and relevant </li></ul><ul><li>Bringing real world issues affecting our nation today to a personal level </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  9. 9. Who is it for? <ul><li>Anyone looking for news that wants to share their opinion. </li></ul><ul><li>One Nation. One source. </li></ul><ul><li>People who want to challenge the news. </li></ul><ul><li>Critical thinkers </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  10. 10. Social Networking : Adding Value to USA TODAY <ul><li>An official hub to bring people and their opinions together for discussion. </li></ul><ul><li>Allowing audiences to see events from many different views that are not limited to what is published news. </li></ul><ul><li>Redefining news as a normal citizen. </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  11. 11. Portal for the customer to create connections <ul><li>USA TODAY – Have Your Say </li></ul><ul><li>Building Relationships One Conversation at a Time </li></ul><ul><li>Homepage will stay in the same layout and color scheme as current web site. </li></ul><ul><li>Upon first entering web site, consumers will be prompted to customize their homepage for: </li></ul><ul><ul><li>Profile Information, Geographic Location, Interests & News preferences </li></ul></ul><ul><li>Consumers will customize the types of headline stories to show on their homepage </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  12. 12. USA TODAY The Nation's Newspaper 04/22/11 Customize Profile <ul><li>Customize your homepage to show information you want to see </li></ul><ul><li>right away: </li></ul><ul><li>Behind the Scenes </li></ul><ul><li>Music </li></ul><ul><li>International </li></ul><ul><li>Money </li></ul><ul><li>Across The USA </li></ul><ul><li>Politics </li></ul><ul><li>Football </li></ul><ul><li>Health </li></ul><ul><li>Global Economy </li></ul><ul><li>Relationships </li></ul><ul><li>News Blog </li></ul><ul><li>Security </li></ul><ul><li>Video </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Television </li></ul><ul><li>Blogs </li></ul><ul><li>Opinion </li></ul><ul><li>Interactive Graphics </li></ul>
  13. 13. Customize Profile: Subscription Preferences <ul><ul><li>All preferences that were originally shown on the homepage will be included in the customized profile and will be accessible via preference changes later. </li></ul></ul><ul><ul><li>In addition to the options shown below, users will also be able to subscribe to updates or responses to debate forum and MyStory. </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  14. 14. Navigation bar will be maintained in the same format and colors. 1 additional sections will be added: Debate Link will be added to prompt consumers to “Customize Profile” 04/22/11 USA TODAY The Nation's Newspaper
  15. 15. Customize Profile: Personal information USA TODAY The Nation's Newspaper <ul><li>can be replaced with user photo that they upload and this image will appear on on any page that they are navigating in the top right corner as an icon that they can easily click to access their personal profile and preferences. </li></ul><ul><ul><li>The user image that they upload will also serve as the thumbnail image that will accompany any comments or postings on either MyStory or in the Debate Forum. </li></ul></ul>04/22/11
  16. 16. Customize Profile: Networking <ul><li>Networks can be created for users and are based on common interests and hot-button issues. Networks can be linked to debate forums with matching topics. </li></ul><ul><ul><li>To search the USA Today for existing contacts and friends (from outlook, gmail, address books, etc) </li></ul></ul><ul><ul><li>To create a network and invite friends </li></ul></ul><ul><ul><li>To join existing networks that match their interests or that their contacts are in. </li></ul></ul><ul><li>Networks </li></ul><ul><li>Avg User Rating </li></ul><ul><li>Political Affiliation </li></ul><ul><li>Religion </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  17. 17. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><ul><li>Enhancements </li></ul></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  18. 18. Debate Forum <ul><li>An official hub to bring people and their opinions together to discuss exciting and controversial topics across all news sections </li></ul><ul><li>Fosters a deeper connection and trust between users and journalist </li></ul><ul><ul><li>Topic will be decided and moderated by the journalist </li></ul></ul><ul><ul><li>Turns hot topics between USA TODAY and the readers into a dialogue </li></ul></ul><ul><ul><li>Supports and grows journalist reputation </li></ul></ul><ul><li>Specifically split up in at least two different views </li></ul><ul><ul><li>Views will be lined up side by side </li></ul></ul><ul><ul><li>Users have to select one side to debate </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  19. 19. Debate Forum: How does it work? <ul><li>User would navigate from the navigation bar </li></ul><ul><li>The visual layout of the Debate Forum landing page will be the same as the USA TODAY homepage </li></ul><ul><li>Users can debate on: </li></ul><ul><ul><li>The biggest debate of the day featured on the landing page </li></ul></ul><ul><ul><li>News, Money, Travel, Life, Weather, Sports </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  20. 20. Debate Forum: Main page Main debate topic Lists category sections: News, Travel, Money, Sports, Life, Tech and Weather Navigation bar will remain the same 04/22/11 USA TODAY The Nation's Newspaper
  21. 21. Debate Forum: How does it work? <ul><li>“ Officials: Sen. Clinton eyed as secretary of state” – Liz Sidoti </li></ul><ul><li>Do you believe Sen. Clinton is a strong candidate for the position? </li></ul><ul><li>Journalist would pose the question into at least two views and moderate the discussion among users </li></ul><ul><li>Debate users constantly updated on hot topic: </li></ul><ul><ul><li>Links to related articles on the hot topic </li></ul></ul><ul><ul><li>Subscriptions to RSS feeds or email updates </li></ul></ul><ul><li>Journalist would write a follow-up highlighting users’ perspective of the topic </li></ul><ul><ul><li>Twenty-four hour recommended timeline </li></ul></ul><ul><ul><li>Left to journalist discretion </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  22. 22. Debate Forum: Competitors <ul><li>Reddit.Com </li></ul><ul><ul><li>Social news web site on which users can post links and vote on them. Discussion forum based on debating each other’s comments. </li></ul></ul><ul><li>Digg.Com </li></ul><ul><ul><li>A place where people can post links from any source and collectively determine the value of the content. </li></ul></ul><ul><li>Opportunity: </li></ul><ul><ul><li>A forum based on a platform that is historically trusted as a leading news source. </li></ul></ul><ul><ul><li>Discussions that are led by knowledgeable & trusted journalists. </li></ul></ul><ul><ul><li>New-level of interactive networking that brings passionate USA TODAY readers together. </li></ul></ul><ul><ul><li>Ease of navigation </li></ul></ul><ul><ul><li>One-stop-shop </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  23. 23. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><li>Enhancements </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  24. 24. Debate Forum: Features <ul><li>Debate Recommendations </li></ul><ul><ul><li>Based on profile information </li></ul></ul><ul><ul><li>Email invitation to join debate </li></ul></ul><ul><li>Debates of similar interests will be linked </li></ul><ul><li>Users can be rated in the debate </li></ul><ul><ul><li>Similar to eBay sellers and buyers </li></ul></ul><ul><ul><li>One to five stars </li></ul></ul><ul><ul><li>Posted to profile </li></ul></ul><ul><li>Filtering system currently used for comments would be used for debate forum as well </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  25. 25. What is MyStory? <ul><li>Platforms for users to post the story from their perspective. </li></ul><ul><li>Gets consumers involved. </li></ul><ul><li>Make people think. </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  26. 26. How does MyStory work? <ul><li>Users will access relevant section from the navigation bar </li></ul><ul><li>Upload image, article or just comments </li></ul><ul><li>Link to a related report or create their own topic </li></ul><ul><li>Put Tag on article you upload, the system will automatically categorize the article according to the tag. </li></ul><ul><li>Hot topic will appear on the left side of the screen and people can click on it. </li></ul><ul><li>USA TODAY should monitor the quality </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  27. 27. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><li>Enhancements </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  28. 28. <ul><li>News </li></ul>National Global Local MyStory 04/22/11 USA TODAY The Nation's Newspaper
  29. 29. Local news: Why? <ul><li>Customization </li></ul><ul><ul><li>People are usually more interested in things that happened around them. </li></ul></ul><ul><li>Improvement </li></ul><ul><ul><li>USA TODAY is primarily a national news service and can be enhanced with local presence </li></ul></ul><ul><li>Competitive advantage </li></ul><ul><ul><li>Main competitors don’t have this function. </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  30. 30. Benefit of Localization <ul><li>Customer Benefits: </li></ul><ul><ul><li>Be on top of what is going on around them </li></ul></ul><ul><ul><li>Easy to access, one-click reading </li></ul></ul><ul><li>USA TODAY Benefits: </li></ul><ul><ul><li>More customer information </li></ul></ul><ul><ul><li>Targeted ads and promotions </li></ul></ul>
  31. 31. Local news: How? <ul><li>Consumers can be geographically targeted based on their customized profile </li></ul><ul><ul><li>Geographical info can be changed at any time </li></ul></ul><ul><li>When users click on “Local News”, they will be routed to the city they have set as their preference </li></ul>
  32. 32. <ul><li>Sports </li></ul>My Teams 04/22/11 USA TODAY The Nation's Newspaper
  33. 33. MyTeam <ul><li>Functions </li></ul><ul><li>High School </li></ul><ul><li>College Football </li></ul><ul><li>College Basketball </li></ul><ul><li>Others </li></ul><ul><li>How </li></ul><ul><li>People sign in with their geographical info.(choose from big cities and states,choose their school and college name) </li></ul><ul><li>When they click to “MyTeam”, news of their school and college will be on the top. </li></ul><ul><li>They can change their geographical info at any time. </li></ul><ul><li>They can use “MyStory” function in MyTeam </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  34. 34. <ul><li>Life </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  35. 35. Movies <ul><li>User Reviews and Recommendations </li></ul><ul><ul><li>Insightful and reliable reviews by users </li></ul></ul><ul><ul><li>Similar to http://www.imdb.com </li></ul></ul><ul><li>Special discussions and reviews for Academy Awards and Golden Globes </li></ul><ul><ul><li>Winner and Loser Predictions </li></ul></ul><ul><ul><li>Best and Worst lists </li></ul></ul><ul><li>Special discussions for International Film Festivals </li></ul><ul><ul><li>Cannes, Sundance, New York, Chicago, Toronto, Shanghai, Melbourne, Dubai, etc </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  36. 36. Television <ul><li>Discuss most popular television shows and programs </li></ul><ul><li>User Reviews and Recommendations </li></ul><ul><ul><li>Insightful and reliable reviews by users </li></ul></ul><ul><li>Special discussions for the latest episodes on the top shows </li></ul><ul><li>Re-cap for users who missed an episode </li></ul><ul><li>Imbedded chat to discuss while the show is playing </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  37. 37. Music <ul><li>Discuss the latest album and song releases </li></ul><ul><ul><li>Links to the music videos, free downloads </li></ul></ul><ul><ul><li>Album artwork </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  38. 38. Celebrity Gossip <ul><li>Discussing the latest celebrity escapades </li></ul><ul><li>Different discussions and reactions </li></ul><ul><li>Light hearted and humorous </li></ul><ul><ul><li>Not a http://www.perezhilton.com but more of a fun place to check out the latest celebrity happenings </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  39. 39. Travel/Destinations <ul><li>USA TODAY readers = avid travelers </li></ul><ul><li>Interactive forum for travel lovers </li></ul><ul><li>Open discussion of favorite destinations </li></ul><ul><li>Travel adventures and horror stories </li></ul><ul><li>MyStory </li></ul><ul><ul><li>Videos and pictures from trips </li></ul></ul><ul><li>Accommodation recommendations </li></ul><ul><li>Dining recommendations </li></ul><ul><li>Sight seeing recommendations </li></ul><ul><li>Each user can share their travel experiences and receive tips from others </li></ul><ul><li>Travel on a budget </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  40. 40. Travel/Destinations <ul><li>For the business traveler </li></ul><ul><ul><li>Where to go when you have one day </li></ul></ul><ul><ul><li>Top 10 business lunches </li></ul></ul><ul><ul><li>Best business friendly hotels </li></ul></ul><ul><ul><li>Best business centers in hotels </li></ul></ul><ul><ul><li>Flying- business class + connecting with other business travelers on flights </li></ul></ul><ul><ul><li>Meet ups/business networking through the site </li></ul></ul><ul><ul><ul><li>Meet ups while traveling </li></ul></ul></ul><ul><li>Ways to relieve travel stress </li></ul>
  41. 41. Food/Gourmet <ul><li>New restaurant openings in major cities </li></ul><ul><li>Top 10 lists </li></ul><ul><ul><li>“ Best of” for top cities </li></ul></ul><ul><li>Foodie Discussion boards </li></ul><ul><li>Cultural/ethnic food discussion platform since it is a global forum </li></ul><ul><li>MyStory </li></ul><ul><ul><li>Favorite videos of dining experiences </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  42. 42. Fashion <ul><li>Discussions of top fashions on the runway </li></ul><ul><li>Designer portfolios </li></ul><ul><li>Sneak peeks into up coming fashion trends </li></ul><ul><li>Seasonal fashion tips </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  43. 43. 04/22/11 USA TODAY The Nation's Newspaper
  44. 44. Features <ul><li>Market </li></ul><ul><ul><li>Stock competition simulator </li></ul></ul><ul><ul><li>Stock forum </li></ul></ul><ul><ul><ul><li>Will investors view the bounce back positively soon? </li></ul></ul></ul><ul><li>Economy </li></ul><ul><ul><li>Economy debate </li></ul></ul><ul><ul><ul><li>How worse will it be if the Big Three automakers go under? </li></ul></ul></ul><ul><li>Companies & Execs </li></ul><ul><ul><li>Suspicious CEO, company’s top executives </li></ul></ul><ul><ul><li>Recommendations for new entrepreneurs </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  45. 45. Features <ul><li>Media </li></ul><ul><ul><li>Discuss most popular and interesting ads </li></ul></ul><ul><ul><li>Vote for best and worst ads </li></ul></ul><ul><ul><li>i-Report: Video ads by amateurs </li></ul></ul><ul><li>Cars </li></ul><ul><ul><li>Discuss latest cars release </li></ul></ul><ul><ul><li>Compare cars performance </li></ul></ul><ul><ul><li>Design and share opinion of future cars </li></ul></ul><ul><ul><li>Drive and test-drive experience </li></ul></ul><ul><ul><li>Car club </li></ul></ul><ul><ul><li>i-Reporter : send in video of modified cars </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  46. 46. Features <ul><li>Real Estate </li></ul><ul><ul><li>Discuss and share experience of good and bad realtors and brokers. </li></ul></ul><ul><ul><li>Neighborhood review </li></ul></ul><ul><ul><li>Moving and packing tips </li></ul></ul><ul><ul><li>i-reporter : post pictures or videos of decorated rooms or houses </li></ul></ul><ul><li>Job </li></ul><ul><ul><li>Hot jobs debate </li></ul></ul><ul><ul><li>Career networking : post resume, video resume, works, blogs, portfolio, chat with people with the same professional interest </li></ul></ul><ul><ul><li>Resume editing by peers </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  47. 47. Auto Will Hyndai Genesis make it in luxury car market? Today’s Hot Debate Should congress bailout the Big Three automakers? <ul><li>I’m in </li></ul><ul><li>GM is just a quarter or two away from running out of cash. </li></ul><ul><li>2.6 million of jobs would be lost. </li></ul>I’m in I don’t think so Stock market Will investors view the bounce back positively soon? I’m in I don’t think so Market Will you buy gift card during this holiday season? I’m in I don’t think so What can government do to help unemployed people? How worse will it be if the Big Three automakers go under? i-Report <ul><li>I don’t think so </li></ul><ul><li>There’s no reason to throw money at a problem that’s not going to get solved. </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  48. 48. Nationwide <ul><li>Circuit city near my house in Chicago closed down..I don’t know where can I use my gift card. </li></ul><ul><li>What will Buffet be doing next month? </li></ul>Local i-Report You say • You share i-debate i-news i-news i-debate <ul><li>Can we Chicago’s mayor that he will new use our taxes to fund the preparation of 2016 Olimpic? </li></ul>04/22/11 USA TODAY The Nation's Newspaper
  49. 49. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><li>Enhancements </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  50. 50. Social Networking : Next Steps <ul><li>Getting the word out to consumers </li></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Mobile access </li></ul></ul><ul><ul><li>Targeted Advertising </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) Campaigns </li></ul></ul><ul><ul><li>Outdoor Advertising: </li></ul></ul><ul><ul><ul><li>Buses/ Trains/ Subways/ Stations </li></ul></ul></ul><ul><li>Align Stakeholders </li></ul><ul><ul><li>Promote within: </li></ul></ul><ul><ul><ul><li>Create incentives for journalists participation </li></ul></ul></ul><ul><ul><ul><ul><li>Awards programs </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Recognition </li></ul></ul></ul></ul><ul><ul><ul><li>Building the USA TODAY brand </li></ul></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  51. 51. Agenda <ul><li>Customer Bill of Rights </li></ul><ul><ul><li>Fulfilling Customer Values </li></ul></ul><ul><ul><li>Promises </li></ul></ul><ul><ul><li>Our Guarantee </li></ul></ul><ul><ul><li>Price Lock </li></ul></ul><ul><li>Business building opportunity </li></ul><ul><ul><li>USA TODAY Readers </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Debate Forum </li></ul></ul><ul><ul><li>MyStory </li></ul></ul><ul><ul><li>Enhancements </li></ul></ul><ul><ul><li>Next Steps </li></ul></ul><ul><ul><li>Summary </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  52. 52. Summary <ul><li>Opportunity </li></ul><ul><ul><li>Building connections with the new generation of USA TODAY readers in a relevant medium. </li></ul></ul><ul><li>Solution </li></ul><ul><ul><li>USA TODAY- Have Your Say </li></ul></ul><ul><li>Expected Result </li></ul><ul><ul><li>Build awareness with future USA TODAY readers </li></ul></ul><ul><ul><li>Increase lifetime value of the USA TODAY brand </li></ul></ul><ul><ul><li>To be a leader and innovator of news in the interactive space. </li></ul></ul>04/22/11 USA TODAY The Nation's Newspaper
  53. 53. THE END Chunqing Lu Elizabeth Selby Natasha Lindor Nat-hathai Sooksabai Noreen Wasti Shaydon Armstrong 04/22/11 USA TODAY The Nation's Newspaper

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