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Better Beat the Odds: Make games you love and stop eating KD every night

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My talk delivered at Gamercamp Lvl 3 in Toronto, on November 27th

http://gamercamp.ca

Published in: Business, Technology
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Better Beat the Odds: Make games you love and stop eating KD every night

  1. 1. GAMERCAMPBETTER BEATTHE ODDSMake games you love and stop eating KD every night. 1
  2. 2. 2
  3. 3. 2
  4. 4. GAMERCAMPWHAT’S THEPOINT? 3
  5. 5. GAMERCAMP#NOKD 4
  6. 6. GAMERCAMP@SHAWNYEAGER 5
  7. 7. GAMERCAMPWHY THISGUY? 6
  8. 8. DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 7
  9. 9. YES?YOU’REBUILDING ABUSINESS. 8
  10. 10. SHIFT YOUR THINKING. 9
  11. 11. COMMIT TO BUILD A BUSINESS. 10
  12. 12. ACQUIRE NEW SKILLS. 11
  13. 13. DECISION POINTS 12
  14. 14. GAMERCAMPSHIFT YOUR THINKING. 13
  15. 15. MYTH:I CAN GET BYWITHOUTBUSINESSSKILLS. 14
  16. 16. MYTH:IF I MAKEINSANELY GREATGAMES, THEREST WILL WORKITSELF OUT. 15
  17. 17. 16
  18. 18. BIG MONEYDigital games to double to $53B over next 5yearsMobile gaming alone is expected to triple to$17.5 billion by 2016Source: Ovum 17
  19. 19. MYTH:BUILDING ABUSINESSMEANS SELLINGOUT. 18
  20. 20. BUSINESS ISA GAME.PLAY ITWELL. 19
  21. 21. GAMERCAMPCOMMIT TO BUILD ABUSINESS. 20
  22. 22. WHAT AREYOUCOMMITTINGTO? 21
  23. 23. BUSINESSREVENUE >PERSONALINCOME 22
  24. 24. COMPANY >PRODUCT 23
  25. 25. PRIORITY 1:CLEARLYDEFINESUCCESS 24
  26. 26. THEFUNDAMENTALS 25
  27. 27. PLANNING 26
  28. 28. NEED (WANT) 27
  29. 29. HOW YOURPRODUCTMEETS IT 28
  30. 30. MARKETOPPORTUNITY 29
  31. 31. REVENUEPOTENTIAL 30
  32. 32. HOW TOCAPTURE IT 31
  33. 33. DOES THISFIT? 32
  34. 34. http://www.businessmodelgeneration.com/ 33
  35. 35. CUSTOMER SEGMENTS images by JAM 34
  36. 36. VALUE PROPOSITIONS images by JAM 35
  37. 37. CHANNELS images by JAM 36
  38. 38. CUSTOMER RELATIONSHIPS images by JAM 37
  39. 39. REVENUE STREAMS images by JAM 38
  40. 40. KEY RESOURCES images by JAM 39
  41. 41. KEY ACTIVITIES images by JAM 40
  42. 42. KEY PARTNERS images by JAM 41
  43. 43. COST STRUCTURE images by JAM 42
  44. 44. customer key activities value proposition relationships key customerpartners segments cost revenuestructure key streams resources channels images by JAM 43
  45. 45. The Business Model Canvas KEY KEY OFFER CUSTOMER CUSTOMERPARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS KEY CHANNELS RESOURCES COST STRUCTURE REVENUE STREAMS 44
  46. 46. http://www.theleanstartup.comTHE LEAN STARTUP 45
  47. 47. FINANCE 46
  48. 48. CASH FLOW 47
  49. 49. GROWTHRATE 48
  50. 50. PROFIT ANDLOSS 49
  51. 51. BALANCESHEET 50
  52. 52. BREAK-EVENANALYSIS 51
  53. 53. PRODUCT MANAGEMENT 52
  54. 54. PRODUCT MANAGEMENT "is the discipline and business process which governs a product from its inception to the market or customer delivery and service in order to generate biggest possible value to the business" —Wikipedia 53
  55. 55. Martin Eriksson @ http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/PRODUCT MANAGEMENT 54
  56. 56. MARKETING 55
  57. 57. Product Price Place Promotion 56
  58. 58. 57
  59. 59. 58
  60. 60. 59
  61. 61. RESOURCES & TOOLS• OnStartups http://onstartups.com• Market-by-Numbers http://market-by-numbers.com• Startup Marketing: http://startup-marketing.com/• HubSpot http://www.hubspot.com 60
  62. 62. SALES 61
  63. 63. SETTINGTARGETS 62
  64. 64. MEASURINGACTUALS 63
  65. 65. E.G. UNITS,ARPU, ARPPU 64
  66. 66. COST OFSALES (COS) 65
  67. 67. CUSTOMERACQUISITIONCOST (CAC) 66
  68. 68. LIFETIMECUSTOMERVALUE (LCV) 67
  69. 69. OPERATIONS 68
  70. 70. CHEAP OR FREEhttp://startupnorth.ca/2011/08/31/leanstartup-tools/• Accounting• Landing pages• Analytics• Project management• Source control 69
  71. 71. GAINING ANEDGE 70
  72. 72. BECOME ABETTERNEGOTIATOR 71
  73. 73. 72
  74. 74. BUILD SMARTPARTNERSHIPS 73
  75. 75. COMMONOBJECTIVES 74
  76. 76. SPECIFICGOALS 75
  77. 77. MEASURABLEOUTCOMES 76
  78. 78. SHARED RISK& REWARD 77
  79. 79. BUILD ABRAND 78
  80. 80. CREATEMULTIPLEWAYS TOGET PAID 79
  81. 81. Music for Nothing and the Fans for Freehttp://allthingsd.com/20111028/music-for-nothing-and-the-fans-for-free/ 80
  82. 82. EXHAUSTYOURFINANCINGOPTIONS 81
  83. 83. • CrowdStar Fund http://www.crowdstar.com/fund• Industry Canada http://ic.gc.ca• Ontario Network of Excellence http://www.oneinnovation.ca• Canada Media Fund http://www.cmf-fmc.ca 82
  84. 84. LOOK FORPATTERNS 83
  85. 85. GAMERCAMPACQUIRE NEW SKILLS. 84
  86. 86. TAKE STOCK 85
  87. 87. BUILD, BUYOR BORROW? 86
  88. 88. SKILLS DEVELOPMENThttp://www.marsdd.com/entrepreneurs-toolkit/entrepreneurship101• Business models• Marketing• Financial planning• Sales• Raising money 87
  89. 89. COROLLARY:BEG,BORROW ANDSTEAL 88
  90. 90. KAIZEN 89
  91. 91. MEASURE,ANALYZE,ITERATE 90
  92. 92. DO YOUWANT TOMAKE YOUROWN GAMESFOR A LIVING? 91
  93. 93. DECISION POINTS 92
  94. 94. GAMERCAMP@SHAWNYEAGERSHAWNYEAGER.COM 93
  95. 95. GAMERCAMPPHOTO CREDITS• Google Master Plan - http://www.flickr.com/photos/jurvetson/21470089/sizes/l/in/ photostream/• Accounting - http://www.flickr.com/photos/jeffanddayna/3226477735/sizes/l/in/ photostream/• Herder - http://www.flickr.com/photos/bombeador/2094518293/sizes/l/in/photostream/• Times Square - http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/ photostream/• Buy More Stuff - http://www.flickr.com/photos/michaelholden/2104218938/sizes/l/in/ photostream/• Gears - http://www.flickr.com/photos/19779889@N00/4398186065/sizes/l/in/ photostream/ 94

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