There are a lot of reasons that your web site should have a mobile version. We will start by looking at the statistics with the growth of mobile browser use, the rise of smartphone and tablet usage, how technology makes web site load faster on mobile browsers and finally using HTML5 to do something new on the scene.
With new, faster technologies like 4G and processors in phones/tablets, the devices are quicker and far more accessible than a desktop or laptop. This means that as prices come down more users will be able to afford devices that are still compatible with today’s web standards.
Because mobile devices are becoming more common users are far more likely to open the browsers that are already available on their device or install the browser of their choice. Users are not locked to
Using compression, we can force scripts to download faster then let the browser take over to decompress and run. Then using CSS images are needed less and less to give web sites a style can be around 50k instead of several hundred. And finally, utilizing the additions in HTML5 videos and application functionality are no longer limited to specific browsers. Right now, most Blackboard users are still limited to using Internet Explorer because the system was put together without the foresight of user choices increasing.
Thanks to the tools available to us we no longer need to build web sites just for specific mobile devices or browsers sizes, including screen sizes on desktops. We can now tell the page where to move items should the screen be too constricting. It might be as simple and just removing the search bar because it hangs off to the right or as deep as replacing the entire navigation menu with a single drop down list should you be on something as small as an iPhone or Android.
Because the web site does not know what to do with the content that expands outside the boundaries, the browser will simply scale the entire site to make it fit. If the web site is extremely wide, the content may not be readable at all in portait mode forcing the user to zoom in.
The browser now knows that if the screen real estate falls below the width of the content on the site it should rearrange and modify it so that the visibility is not compromised.
Yes, the current site may be converted but because of the requirements and new standards of design it is not cost efficient to do so. It will be more time consuming and consistency will be lost.
With the massive increase and continuing trend of users on mobile devices, your web site will most likely be found online than desktop browsers and if the experience is less than desirable you will lose potential and possibly even current customers to a competitor with a web site that works on their device.We have the ability to create this for you in a way that your staff can maintain without extensive training or knowledge of how it works.
Shawn Terry - Mobile Presentation
Mobile vs. Desktop Browsing Shawn terry S
Why move to mobile?S Mobile browser use rises every yearS Smartphones and tablets are on the riseS New technology loads sites fasterS HTML5 makes fast, compatible apps possible anywhere
2014 157.7 Smartphones2013 137.5 on the Rise2012 115.8 The forecast from previous2011 93.1 years shows smartphone users will almost double2010 62.6 between now and 2016. 0 100 200 Users in Millions *Statista, Number of smartphone users in the U.S. from 2010 to 2016 (in millions), Retrieved July 29, 2012, http://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/
Mobile Browsing With bigger smartphone sales come the drive to build for developers to build for compatibility. Mobile vs. Desktop browser use has gone from 2.29% in 2010 to 9.27% in 2012.*StatCounter, Global Stats, Retrieved July 29, 2012,http://gs.statcounter.com/#mobile_vs_desktop-US-monthly-201001-201206
What to do about it? Two Main OptionsS Create a mobile version of your current site. S This option will most likely need to use user agents to find out if they are using a mobile device. S While cheaper, it become more time consuming to maintain.S Redesign with responsive design in mind. S All content will be designed to work with any screen size automatically. S Will save time in the future in content editing. S Gives users a far more seamless experience between mobile and desktop.
ConclusionS Device sales are increasing and so is mobile browser usage.S 61% of customers that find a mobile site unfriendly are likely to go to a competitor’s site.S In 2011, smartphone adoption grew by 99% in 6-person homes, 98% with people making less than $25k, and 92% with retirees.S Your company literally cannot afford to not have a mobile device version of your site.snaphop., Mobile Marketing Statistics 2012, Retrieved on June 29, 2012,http://snaphop.com/2012-mobile-marketing-statistics/