6410 innsdale listing pkg

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6410 innsdale listing pkg

  1. 1. M A R K E T I N G L I S T I N G C O N S U LTAT I O N This  presenta,on  is  property  of   Michael  Lewis.    310-­‐801-­‐6040  
  2. 2. P R E PA R E D E X C L U S I V E LY F O R : Cartier  Family  Trust     6410  Innsdale  Drive   Los  Angeles,  California   90068  
  3. 3. P R E PA R E D B Y : 7920 Sunset Blvd, Suite 100 Office: 323.638.7567 | Fax: 310.861.0725 Email: skor@reisgroup.org| Website: www.ReisGroup.org
  4. 4. PROFESSIONAL PROFILE Shawn  Kormondy  has  consistently  been  a  top-­‐producing  agent  represen,ng  Buyers  and   Sellers  of  homes  and  investments  throughout  the  Los  Angeles  since  2003..       His  exper,se  and  talent  have  made  him  a  recognized  leader  in  the  real  estate  industry.   Shawn’s  success  can  be  aKributed  in  part  to  his  excep,onally  high  standards  and   values,  along  with  great  people  skills  and  nego,a,on  savvy.  He  is  enthusias,c  about   leading-­‐edge  technology  and  prides  himself  on  maximizing  the  effec,veness  of  new   resources  to  best  serve  his  clients.     Tirelessly  dedicated  to  his  clients  and  his  community,  Shawn  currently  represents  law   SHAWN KORMONDY firms,  trusts,  corporate  and  other  ins,tu,ons  in  the  selling  of  residen,al  and   residen,al/commercial  income  assets.     Garnering  a  steady  stream  of  referrals  from  law  firms  who  place  their  trust  in  Shawn   and  have  for  many  years,  he  has  a  keen  awareness  of  legal  boundaries  to  help  protect   clients  from  unnecessary  legal  issues.     Born  in  Los  Angeles,  Shawn  moved  to  San  Francisco  when  he  was  5  only  to  return  in  the   nine,es  and  earned  his  Bachelor  of  Science  degree  in  Finance  and  Real  Estate  from  Cal   State  Northridge.  He  has  since  been  ac,vely  involved  with  several  charitable   founda,ons,  including  KW  Cares,  Children’s  Music  Fund,  Friends  of  West  Hollywood   Elementary,  and  Hai,an  relief  efforts.     Shawn  currently  serves  as  President  of  Reis  Group,  Inc.  which  directly  owns  and   manages  several  income  producing  proper,es  throughout  Los  Angeles  and  San   Francisco.  Founded  in  2005,  Reis  Group,  Inc.  has  been  an  innova,ve  force  in  corporate   strategy,  acquisi,on  structures,  asset  management,  value  enhancement  and   SHAWN disposi,ons  strategy.  Shawn  has  a  depth  of  experience  across  the  spectrum  of  real   KORMONDY estate  maKers  with  key  strengths  at  sourcing  opportunity,  acquisi,ons,  capital   placement,  finance,  project  oversight  and  disposi,on  strategy.
  5. 5. MARKETING STRATEGY:Internet:    Craigslist:  Reis  Group  has  found  this  tool  to  be  very  effec,ve  in  reaching  the  interna,onal  market.  Not  many  agents  u,lize  Craigslist  in  the  correct  manner.  You  cannot  post  once  and  then  leave  it.  Pos,ngs  on  Craigslist  must  be  updated  weekly,  and  require  a  significant  amount  of  ,me  and  man  power.  With  our  team,  we  are  able  to  post  our  clients  proper,es  on  a  consistent  basis.    Email:  Reis  Group  has  seen  great  success  in  our  efforts  to  email  blast  our  database  of  both  investors  and  real  estate  agents.  With  you  as  our  client,  we  will  market  your  property  to  these  lists  mul,ple  ,mes  a  month.      Direct  Mail:    Reis  Group  is  currently  ac,ve  in  sending  direct  mailings  to  past  clients  and  investors,  family  and  friends  on  a  quarterly  basis.  In  Addi,on,  direct  mailers  will  go  out  to  neighboring  owners  specific  to  each  lis,ng  upon  lis,ng  and  any  price  reduc,ons.    Open  House:    Weekly  open  houses  On  Tuesday  from  11-­‐2  and  Saturday/Sunday  from  2-­‐5  with  weekly  adver,sing  in  the  Brokers  Open  Guide  and  Los  Angeles  Times.        
  6. 6. INTERNET MARKETING
  7. 7. PRINT MEDIA
  8. 8. PRINT MEDIA•  Weekly Placement in LA Times Home Section•  Weekly placement in Broker’s Guide LA TIMES EXCLUSIVE SAT/SUN PAGE
  9. 9. PRINT MEDIAMLS CARAVAN EXCLUSIVE 2 PAGE FEATURE
  10. 10. LUXURY MARKETING PROFILE KELLER  WILLIAMS  HOLLYWOOD  HILLSIS  A  MEMBER  OF:  
  11. 11. P R O P E R T Y F LY E R S
  12. 12. EXTENDED MARKET REACH
  13. 13. TECHNOLOGY DRIVEN MARKETING •  Put  on  All  Marke,ng  Materials   •  Designed  to  Direct  User  to  another   Des,na,on   Your  Property  Virtual  Tour  will  be  loaded  on   YouTube  for  Online  Marke,ng  Exposure  
  14. 14. POSTCARD MAILINGS
  15. 15. MEDIA EXPOSURE •  Showcased  as  “Home  of  the  Week”     •  LA  Times  Business  Sec,on  
  16. 16. MARKET INSIGHTS
  17. 17. Neighborhood Sales Activity
  18. 18. C O M PA R A B L E S A L E S Active PH PHOTO S AR ADDRESS LP BR BA SF LSZ YB MAP LD ST DATE SP MLS DOC(S) 1. 20 A 30 6345 Tahoe Drive $1,699,000 3 3.00 2,949 13,669 1965 563/F7 05/06/12 05/06/12 F12057430CN 1 Pending 2. 2 P 30 6335 Tahoe Drive $1,187,000 4 3.00 2,980 14,756 1965 05/02/12 05/21/12 F12056804CN 2 Sold 3. 30 S 30 6457 TAHOE DR $1,750,000 4 2.50 3,000 17,634 1966 563/E7 02/17/12 05/15/12 $1,660,000 12-582643 3 4. 15 S 30 6401 INNSDALE DR $950,000 4 2.50 2,208 17,580 1967 563/F7 06/01/12 08/01/12 $910,000 12-604083 4 5. 11 S 30 2613 LAKE HOLLYWOOD DR $1,799,000 4 3.00 2,893 11,953 1965 563/F7 06/20/12 08/29/12 $1,799,000 12-608069 5 Broker/Agent does not guarantee the accuracy of the square footage, lot size or other information concerning the conditions or features of the property provided by the seller or obtained from Public Records or other sources. Buyer is advised to independently verify the accuracy of all information through personal inspection and with appropriate professionals. Copyright © 2012 by Combined L.A./Westside MLS, Inc. Information deemed reliable but not guaranteed. Prepared by: Shawn S. Kormondy DRE# 01451888 p. 1
  19. 19. WHY KELLER WILLIAMS
  20. 20. WHY KELLER WILLIAMS Keller  Williams  is  not  your  tradi,onal  Real  Estate   company.    That  is  why  it  is  not  surprising  that  it  is  the   fastest  growing  real  estate  company  in  North   America.    Our  phenomenal  growth  is  only  part  of  the   story:     •  2nd  largest  independent  real  estate   franchise   •  A  network  of  over  80,000  real  estate   consultants   •  700+  offices  in  the  US  and  Canada  (50   Major  Markets)   •  Excellence  in  cukng-­‐edge  real  estate   training,  real  estate  coaching  and  real   estate  educa,on   •  Most  Innova*ve  Real  Estate  Company  –   Inman  News      
  21. 21. WHY KELLER WILLIAMSTechnology  •  Leading-­‐edge  tech  tools  and  training  give  me  the  edge  in  effec,vely  marke,ng    your   property  online,  24  hours  a  day,  seven  days  a  week!  Through  KW’s  exclusive  Keller   Williams  Lis,ng  System  (KWLS),  your  property  is  fed  to  more  than  350  online  search   engines  and  available  on  KW’s  Web  network  of  more  than  76,000  sites.  •  Best  of  all,  because  of  Keller  Williams  Realty’s  “My  Lis,ngs,  My  Leads”  philosophy,   every  single  Internet  inquiry  on  your  property  will  come  directly  to  me  so  that  I  can   follow  up  quickly  on  poten,al  buyers  for  your  property.      Teamwork  •  Keller  Williams  Realty  was  designed  to  reward  agents  for  working  together.  Based  on   the  belief  that  we  are  all  more  successful  if  we  strive  toward  a  common  goal  rather   than  our  individual  interests,  I’m  confident  that  every  Keller  Williams  professional   shares  the  common  goal  of  serving  you,  my  client,  in  the  best  way  possible.    Knowledge  •  Keller  Williams  Realty  helps  me  stay  ahead  of  trends  in  the  real  estate  industry  through   its  comprehensive,  industry-­‐leading  training  curriculum  and  research  resources.  It’s   what  prepares  me  to  provide  you  with  unparalleled  service.      Reliability  •  Founded  on  the  principles  of  trust  and  honesty,  Keller  Williams  Realty  emphasizes  the   importance  of  having  the  integrity  to  do  the  right  thing,  always  pukng  your  needs  first.   It  reinforces  my  belief  that  my  success  is  ul,mately  determined  by  the  legacy  I  leave   with  each  client  I  serve.  Track  Record  •  I’m  proud  to  work  for  the  fastest  -­‐growing  real  estate  company  in  North  America  and   the  third-­‐largest  real  estate  company  in  the  United  States.  It’s  proof  that  when  you   offer  a  superior  level  of  service,  the  word  spreads  fast.    
  22. 22. WHY KELLER WILLIAMS•  Keller Williams Realty is the 2nd Largest Real Estate Company in the United States.
  23. 23. C O N S U M E R - C E N T R I C K W. C O M
  24. 24. K E L L E R W I L L I A M S AWA R D S & H O N O R S
  25. 25. M A R K E T S TAT I S T I C S
  26. 26. SOURCES USED IN HOME SEARCH 2010 2011SOURCE: National Association of Realtors
  27. 27. VA L U E O F W E B S I T E S SOURCE: National Association of Realtors
  28. 28. W H AT B U Y E R S WA N T M O S T F R O M A G E N T S
  29. 29. HOW BUYERS FOUND THEIR AGENT SOURCE: National Association of Realtors
  30. 30. PRICING
  31. 31. P R I C E R I G H T – AT T R A C T B U Y E R S•  Pricing your property competitively will generate the most activity from agents and buyers.•  Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.
  32. 32. PRICING MISCONCEPTIONS•  The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.•  Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.
  33. 33. PRICED AHEAD OF THE MARKET
  34. 34. PRICED AHEAD OF THE MARKET
  35. 35. PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU
  36. 36. W H AT S E L L S – R I G H T P R I C E•  To get your home sold for the most money in the least amount of time, we have to price it “in the market”.
  37. 37. PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL

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