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Be Remarkable: Creating Kick-ass Content for Search Engine Success

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Moving beyond the basics of search engine optimization, this hour-long workshop takes a deeper dive into improving your search engine rankings.

GoDaddy web expert, +Shawn Pfunder, will present tips for creating content that resonates with both search engines and customers. Tips including:

+ How to stand out in the sea of online content
+ How reputation building and legitimacy relate to SEO
+ Why you need to understand link building and social media
+ Make your website remarkable
+ Encouraging visitors to connect and share with others.

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Be Remarkable: Creating Kick-ass Content for Search Engine Success

  1. 1. BE REMARKABLECREATING KICK-ASS CONTENT FOR SEARCH ENGINE SUCCESS
  2. 2. GODADDY 2014 2 HELLO EVERYONE! I’M SHAWN. ! I AM A SMALL BUSINESS SUPERFAN.
  3. 3. GODADDY 2014 3 WE’RE GOING TO TALK ABOUT MAKING STUFF FOR YOUR WEBSITE. ! TODAY, WE’RE GOING TO TALK ABOUT POETRY.
  4. 4. GODADDY 2014 BE REMARKABLE. 4
  5. 5. GODADDY 2014 5
  6. 6. GODADDY 2014 SEO 101: LET’S RECAP. 6
  7. 7. GODADDY 2014 7
  8. 8. GODADDY 2014 8
  9. 9. GODADDY 2014 9 DEFINE YOURSELF ! First, we have to do some homework. You want to show up in Google when people search for something, but what? You have to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. Don’t worry, it’s fun, and it may help you better define your business.1
  10. 10. GODADDY 2014 10 CREATE CONTENT ! This is the best way to get good results on any search engine, not just Google. You have to make sure your content matches visitor (and Google) expectations. Search engines want to deliver awesome stuff to their customers. If you want a solid ranking, you need to create something unique, trusted, and worthwhile.2
  11. 11. GODADDY 2014 11 MAKE FRIENDS ! Become part of a larger community. You want people to link to your business and talk about what you do. To search engines a site or business being mentioned by a lot of others is a site or business that’s trusted and worth listing. Do people like you? Do they tweet about you? What can you offer to help make that happen?3
  12. 12. GODADDY 2014 NOW WHAT? 12
  13. 13. GODADDY 2014 NOW YOU NEED remarkable STUFF. 13
  14. 14. GODADDY 2014 YOU’VE GOT 2 OPTIONS. 14
  15. 15. GODADDY 2014 1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF. 15
  16. 16. GODADDY 2014 1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF. 16
  17. 17. GODADDY 2014 17
  18. 18. GODADDY 2014 18 1. PAY (OR BRIBE) SOMEONE. 2. DO IT YOURSELF.
  19. 19. GODADDY 2014 writer’s block is a 19
  20. 20. GODADDY 2014 writer’s block is a 20 MYTH
  21. 21. GODADDY 2014 21 YOU’RE A POET.
  22. 22. GODADDY 2014 POETS ARE OBSERVANT. 22
  23. 23. GODADDY 2014 POETS STEAL STUFF.
  24. 24. GODADDY 2014 PATTERNS ARE EVERYWHERE. 24
  25. 25. GODADDY 2014 25
  26. 26. GODADDY 2014 26 HAN AND LUKE STAND PROUD. ROBOTS DON'T HAVE FEELINGS. WHAT ABOUT CHEWIE?
  27. 27. GODADDY 2014 27
  28. 28. GODADDY 2014 28
  29. 29. GODADDY 2014 10 REMARKABLE PATTERNS (THAT YOU CAN STEAL) 29
  30. 30. GODADDY 2014 30 11 1. TOP 10 LISTS ! ! ! ! ! ! ! !
  31. 31. GODADDY 2014 31 Top 10 Content Templates! See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. ! Here’s the deal: a lot of people freak out when they think about making good content for their website. They’ll be the first to tell you that they’re not a writer/artist/ film-maker. I get it, your make pies or you’re a lawyer. You’re not a writer. You’re wrong. If I ask you to write a haiku about the moon, you can do it. Why? Because you have a template or a pattern to work from. ! 1. Top 10 Lists See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. ! Top 10 Types of Articles ! See what I did there? It’s like jumping down the rabbit hole. We’re totally getting meta now. It’s like looking in a mirror looking in a mirror looking in a mirror. ! Here’s the deal: a lot of people freak out when they think about making good content for their website. They’ll be the first to tell you that they’re not a writer/ artist/film-maker. I get it; you make pies or you’re a lawyer. You’re not a writer. But, you’re wrong. If I ask you to write a haiku about the moon, you can do it. Why? Because you have a template or a pattern to work from. ! 1. Top 10 Lists re? It’s like jumping down the rabbit hole. We’re totally
  32. 32. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS ! ! ! ! ! ! ! 32 2
  33. 33. GODADDY 2014 33 + FRIEND + FAMILY MEMBER + EXPERT + NEIGHBOR + CUSTOMER
  34. 34. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS ! ! ! ! ! ! 34 3
  35. 35. GODADDY 2014 Add example. 35 How to Make the Perfect Pancake ! There are no excuses for making a bad pancake. This is the first cooking skill you should graduate on to after microwave mac and cheese. I’m not going to spend too much time going over recipes; most of you will end up making it from a box anyway. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. ! We’re not making brownies or cake. Got it? We’re making the next best thing. We’re making flapjacks, mister. And they’re gonna be amazing. ! 1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance]. 30-Second Book Review: Purple Cow by Seth Godin! ! ! ! ! ! ! ! ! ! Well, I got to tell ya that the first time I heard about this book from a couple of my friends at work, I thought it was a joke. I figured it was just something thatsome guy put together to be funny. ! I was wrong. This is some dead-serious marketing advice.
  36. 36. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS ! ! ! ! ! 36 4
  37. 37. GODADDY 2014 Add example. 37 How to Make the Perfect Pancake ! There are no excuses for making a bad pancake. This is the first cooking skill you should graduate on to after microwave mac and cheese. I’m not going to spend too much time going over recipes; most of you will end up making it from a box anyway. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. ! We’re not making brownies or cake. Got it? We’re making the next best thing. We’re making flapjacks, mister. And they’re gonna be amazing. ! 1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance]. WANT TO BE CREATIVE? START RUNNING (FOR FUN) ! It’s not easy coming up with new ideas day in and day it. You do your best. You keep up on the latest trends, follow interesting people on Twitter, and have built a team of people who play improv every morning and make up their own rules to Monopoly. But still—being creative can feel a little like forced from time to time. You need the ideas to flow, not sputter. ! Well, I’m gonna let you in on a little secret, and I know it’s something you may not want to hear: a little bit of exercise is exactly what you need.
  38. 38. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS ! ! ! ! 38 5
  39. 39. GODADDY 2014 39 5 Reasons Goonies is the 
 Best Entrepreneurial Film of All Time! Okay, before we get too far into this I’ll come clean. Part of the reason I’m doing this is to tell my wife why we have to watch Goonies again. It’s for work. It’s because I’m trying to do something good in the world. It’s not pleasure. Oh no. It’s not because I want to put on a pirate patch and yell, “Hey you guys!” over andover and over again. ! I want to help small business owners. That’s noble, right?! 1. It’s all about teamwork.! 5 Reasons The Goonies is the 
 Best Entrepreneurial Film of All Time ! Okay, before we get too far into this I’ll come clean. Part of the reason I’m doing this is to tell my wife why we have to watch Goonies again. It’s for work. It’s because I’m trying to do something good in the world. It’s not pleasure. Oh no. It’s not because I want to put on a pirate patch and yell, “Hey you guys!” over and over and over again. ! I want to help small business owners. That’s noble, right? ! 1. It’s all about teamwork.
  40. 40. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP ! ! ! 40 6
  41. 41. GODADDY 2014 How to Make the Perfect Pancake ! There are no excuses for making a bad pancake. This is the first cooking skill you should graduate on to after microwave mac and cheese. I’m not going to spend too much time going over recipes; most of you will end up making it from a box anyway. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. ! We’re not making brownies or cake. Got it? We’re making the next best thing. We’re making flapjacks, mister. And they’re gonna be amazing. ! 1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance]. 41 How to Make the Perfect Pancake ! There are no excuses for making a bad pancake. I’m not going to spend too much time going over recipes. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. ! We’re making flapjacks, mister. And they’re gonna be amazing. ! 1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot (you want water to dance).
  42. 42. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS ! ! 42 7
  43. 43. GODADDY 2014 Add example. 43 How to Make the Perfect Pancake ! There are no excuses for making a bad pancake. This is the first cooking skill you should graduate on to after microwave mac and cheese. I’m not going to spend too much time going over recipes; most of you will end up making it from a box anyway. The important thing here, is that the box you buy says “Pancake Batter” on it somewhere. ! We’re not making brownies or cake. Got it? We’re making the next best thing. We’re making flapjacks, mister. And they’re gonna be amazing. ! 1. Measure all of your ingredients carefully. 2. Leave the batter a little clumpy. 3. Get the pan nice and hot [you want water to dance]. Best Campfire Cooking Websites ! You’re an amazing cook out there in the wild. Grilling dogs, making s’mores, and baking cake. Woa, where did that come from? Baking cake? No one bakes a cake over hot coals, right? Wrong. ! Visit the links below to find out just how sophisticated you can get over some open flames. ! www.artofmanliness.com Best foil packet cooking online. Wrap it. Cook it. www.dutchovendude.com 3 words: banana coffee cake. I’m not kidding. www.marthastewart.com Glampfire cooking for the more sophisticated.
  44. 44. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES ! 44 8
  45. 45. GODADDY 2014 45
  46. 46. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES 9. PRESENTATIONS 46 9
  47. 47. GODADDY 2014 47 HEY! LET’S TALK ABOUT poetry BY SHAWN PFUNDER
  48. 48. GODADDY 2014 1. TOP 10 LISTS 2. INTERVIEWS 3. REVIEWS 4. TRY THIS 5. 5 REASONS 6. STEP-BY-STEP 7. LIST O' LINKS 8. IMAGE QUOTES 9. PRESENTATIONS 10.THE SELFIE 48 10
  49. 49. GODADDY 2014 49 Are card games good for you?! I have this conversation with my old man all the time. In this video, I break it downfor all of you. If you need good material to justify your obsession, look no further.! ! ! ! Are card games good for you?! I have this conversation with my old man all the time. In this video, I break it down for all of you. If you need good material to justify your obsession, look no further. ! ! ! ! In this little video, I go over the scientific EVIDENCE that card games will make you smarter, more strategic, and a better creative thinker. ! So, you don’t have to take my word for it—it’s science, man. Pure
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  54. 54. GODADDY 2014 START SMALL. GET GOOD. GO BIGGER. 54
  55. 55. GODADDY 2014 (freedom quilt pic) 55
  56. 56. GODADDY 2014 56 YOU’RE A POET.
  57. 57. GODADDY 2014 garage.godaddy.com 57
  58. 58. GODADDY 2014 godaddytraininghub.com 58
  59. 59. GODADDY 2014 QUESTIONS? 59

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