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22-1310: Beginning Typography

                            Fall 2007    |    Mon 6:00 – 9:50 pm    |    Wabash room 907   ...
Course D eTa i l s                                              aT Te n D a n Ce & a B s e nC e s

   Text                ...
graD es                                                             Co u r s e w o r k

Each project will be graded on com...
so FTwar e Tr a i n i n g                                         r e Co M Me n D e D r e aD i n g

   Design Lab is requi...
Course sCheDule

9/10    Introductions
        Exercise        InDesign/Suitcase/PDF intro
        for next week
10/     Intro to Grids/Page
             Exercise        style sheets pt 1
             Project 3       masthead due

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Typography I syllabus


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Typography I syllabus

  1. 1. 22-1310: Beginning Typography Fall 2007  |  Mon 6:00 – 9:50 pm  |  Wabash room 907  |  Shawn Calvert, instructor Course Description Students investigate the basic aspects of letterforms and typography through a variety of projects. Students are exposed to the historical background, technical and aesthetic issues, and communicative abilities of typography as individual forms and as text. pre-enrollment Criteria 22-1210 Drawing I 22-1220 Fundamentals of 2-D Design 22-1320 Design Lab (pre-/co-requisite) general Course objectives n To instill in students an awareness and appreciation of letterforms and typography. n To expose students to typography, and develop experience in using it as a communicative form. n To make students familiar with the working practice, skills, and terminology of typography. n To establish a relationship between typography and design from a historical basis. n To examine the relationship between legibility, communication, typographic design, page layout and text. Course goals n Students should be familiar with the individual styles of typefaces and their historical basis as refelections of their time and culture. (Humanist, Oldstyle, Modern, etc) n Students should know the basic terms used in describing and working with type. (Pica, points, x-height, etc.) n Students should understand how the various components of the alphabet work in communication and how that effects type choice. (Uppercase vs. lowercase, lining and oldstyle numbers, punctuation and spacing.) disclaimer n Students should understand the basic theory and practice of using type as an expressive tool in This syllabus is subject visual communication and the appropriateness of particular typefaces for particular texts. to change at any time n Students should understand the different weights, widths and forms of typefaces. (Light, bold, during the semester. You italic, oblique, serif, sans serif, etc.) will be notified of any changes or will be issued n Students should understand the different uses, kinds and appropriateness of type and how that a new syllabus. relates to their communicative value. (Display vs. text, book types vs. advertising types, etc.) n Students should understand good typographic practice. (Correct use of spacing, leading, layout, punctuation,etc.) n Students should understand typographic layout and how it functions as dynamic form and communicative form.
  2. 2. Course D eTa i l s aT Te n D a n Ce & a B s e nC e s Text Attendance is mandatory. If you must be absent you are responsible for making up any work and locating any Hill, Will. The Complete Typographer: A Manual for information you missed. The department has a policy of no Designing with Type (2nd ed). Prentice-Hall, 005. more than three absences. The fourth absence will result in ISBN: 0131344455 an automatic failing grade. Remember — 4 absences = F! Tardiness will also be considered a violation of the absence policy. Attendance will be taken at the start of each class. Materials Being late to class twice (15 minutes or more) will equal an n medium sized sketchbook (dedicated t.o this class) absence. We will go by the school clocks. If in doubt be early. Remember — 2 tardies = 1 absence! n pencils, pens, watercolors, markers of choice A student’s registration form is a written contract between n 18 in ruler with inches, pts, picas (metal or plastic) the student and the College. The student agrees to pay n black mounting board (purchase as needed) tuition and fees for the privilege of attending classes and using institutional facilities and equipment. Unless a n storage media of choice (firewire/USB 2.0 hd, ipod, student voluntarily drops/withdraws from a class or is flashdrive, CD) administratively withdrawn, the student may attend class. Class attendance privileges, however, may be suspended when a student’s behavior is disruptive. Conaway Center statement Standards of attendance and punctuality imposed by Students with disabilities are requested to present their faculty and/or departments may be measurements of Columbia accommodation letters to their instructor at the student performance and as such should be reflected in the beginning of the semester so that accommodations can be evaluation of the student. A student cannot be denied the arranged in a timely manner by the College, the department right to continue attending a class because the number of or the faculty member, as appropriate. Students with absences or tardies that would result in a failing grade has disabilities who do not have accommodation letters should been exceeded. visit the office of Services for Students with Disabilities in room 520 of the Congress building (31.344.8134/V or 31.360.0767/TTY). It is incumbent upon the student to e X pe C TaT i o n s know their responsibilities in this regard. To do well in this course, plan on an average of 6–8 hours of work per week outside of class. academic integrity Arrive at class on time, with your materials, your projects Academic integrity is one of the most cherished principles prepared, and ready to work. There will be two 15-minute of the Columbia community. You must adhere to this breaks per class. Please note that late attendance, extended principle: by understanding the nature of plagiarism and breaks and leaving early before the class is over will effect by not plagiarizing materials; by refraining from the use of your grade. unauthorized aids on tests and examinations; by turning You are expected to be an enthusiastic participant in this in assignments which are products of your own efforts and class. Your contributions to all discussions are crucial to research; and by refusing to give or receive information your development and will make it a fuller experience for on tests and examinations to or from other students. If you and your classmates. Share, listen and do your best you violate these principles of simple honesty, you risk possible work. embarrassment, course failure, and disciplinary action. It is simply not worth it. For purposes of this policy, violations of academic integrity occur when work is appropriated without proper attribution of credit or when a student gives or receives aid on a test, examination, or other work where there had been no explicit permission given for such action.   |  beginning typography
  3. 3. graD es Co u r s e w o r k Each project will be graded on completion of a phase if Each project will be provided along with a detailed project designated and upon completion of a project. Failure to sheet. Be sure to follow the instructions carefully. Reread show work-in-progess where designated will result in a 10 the directions prior to handing in your projects. Failure to pt reduction on the final project grade. A project will be comply with these instructions will effect your grade. evaluated by the following criteria: following instructions, Thumbnails and Roughs are graded separately and as accurately and the ability to translate basic concepts covered requested must be provided as part of an assignment. If not in class, appropriateness of solution, uniqueness of solution, provided then a project will not be considered completed ability to meet deadlines, craftsmanship and presentation. and will be graded as such. Students will be evaluated on class participation, reading We will critique work-in-progress as well as finished projects. discussions, presentation skills (when applicable) and verbal You must present your work-inprogress in class, as described communication skills during class discussions and critiques. on your project sheet or in class, in order to receive full credit All grades and comments will be posted through Oasis. for each project. Failure to do so will result in a drop in grade. You are expected to present your work verbally during There will be two quizzes. These are indicated on the calendar critiques and are expected to discuss it intelligently. and any changes will be announced well beforehand. Quizzes cannot be taken at a later date. If absent an “F” will be issued. All projects must be presented as printed materials, work on paper or as requested per assignment, not as work on disks or on screen. Unless printed out they will not be accepted for review, class viewing or grading. grade Breakdown Six projects — 60% (weighted according to difficulty) projects vs. exercises Exercises — 30% Throughout the course, we will have around 10-13 in-class Quizzes — 10% exercises that will be graded on a credit/no-credit basis. These exercises will submitted to me at the end of class as pdfs only. The exercises are intendended to build specific skills that will be needed for projects, or to reinforce topics graDe DesCripTion graDe poinTs and/or typesetting techniques as dictated by class progress. A excellent 96-100 A- 91-95 late work B+ 88-90 B above average 84-87 All work will be due at specific dates as outlined in the course B- 80-83 schedule. If your work is due at the beginning of class and C+ 77-79 you don’t turn it in until the middle or end of class your C average 73-76 project will drop 1/2 grade. One week late, your project will C- 70-72 drop 1 full grade, two weeks late, your project will drop 2 D below average 60-69 grades. Assignments will not be accepted after two weeks. F failure below 60 Don’t miss class because you haven’t finished your work — class discussion/critiques are a major part of your grade. FX failure for non-attendance P pass I Incomplete (not given) Backing up your Files R course repeated Losing work due to failed media or overwritten files is W withdrawal not an excuse for late work. Students are expected to have an effective backup strategy for all of their files. It is suggested that this strategy includes dupicate back-ups of all working and final files. Please note that lab computers are completely erased at the end of each day. If you have any questions or doubts about backing up your work, please do not hesitate to talk to me. beginning typography |  3
  4. 4. so FTwar e Tr a i n i n g r e Co M Me n D e D r e aD i n g Design Lab is required to be taken prior to or at the same Baseline (magazine) time as Beginning Typography. Bierut, Micheal, et al. Looking Closer (series). Allsworth Please note that while there will be some software tutorials Press. covered in this class, it is not the primary focus. If you lack Bringhurst, Robert. The Elements of Typographic Style. the basic skill levels for Adobe CS (InDesign, Illustrator and Hartley and Marks Publishers, 2004. Photoshop) tutors can be scheduled through the Graphics Lab on the 9th Floor, 623 South Wabash Street or tutorials Cheng, Karen. Designing Type. Yale University Press, 2006. CDs can be taken out on loan. Please become familiar with InDesign as soon as possible as this is the primary program Communication Arts (magazine) you will be using for all your typography studies. Dot Dot Dot (magazine) Elam, Kimberly. Grid Systems. Princeton Architectural Press, 2004. oasis Eye (magazine) As Adjunct Faculty I’m off-site most of the time so please Felici, James. The Complete Manual of Typography. Adobe be sure to check your Oasis email (or whichever email you Press, 2002. provide to me on the first session) on a constant basis. French, Nigel. InDesign Type: Professional Typography with This will be our most consistent communication vehicle. Adobe InDesign CS2. Adobe Press, 2006. I will be contacting you via email with reminders, changes or any other pertinent information. Please check it at least Friedl, Fredrich. Typography. Black Dog and Leventhal 24hrs before class or more often. Be sure to check that your Publishers, 1998. email is not overloaded and discard unnecessary mail. It is your responsibility to manage your mailbox so that lines of Hochuli, Jost and Robin Kinross. Designing Books: Practice communication are open and available. and Theory. Hyphen, 2004. I will also be posting up-to-date project handouts, Lupton, Ellen. Thinking with Type. Princeton Architectural presentation pdfs, and the syllabus/calendar with any Press, 2004. updates on Oasis. If you misplace your project handouts Müller-Brockmann, Josef. Grid Systems in Graphic Design. you will find them on Oasis for the duration of the project. Arthur Niggli, 1996. Print (magazine) Samara, Timothy. Making and Breaking the Grid. Rockport, ConTa CTi n g M e 2002. The best way to contact me is through email; however, I Shaughnessy, Adrian. How to be a Graphic Designer only check my personal email after 6 pm on weekdays. If it Without Losing Your Soul. Princeton Architectural Press, is an emergency, please call my cell. 2006. University of Chicago Press Staff. The Chicago Manual of Style, 15th ed. University of Chicago Press, 2003. Various. Type Director Club Annuals. Watson-Guptill Publications. Weingart, Wolfgang. My Way to Typography. Lars Müller, 2000. White, Alex. Thinking in Type. Allsworth Press, 2004. Wotzkow, Helm. Art of Hand-Lettering: Its Mastery and Practice. Dover, 1980. 4  |  beginning typography
  5. 5. Course sCheDule 9/10 Introductions Exercise InDesign/Suitcase/PDF intro for next week Project 1 type prototype Project 2 photo/drawing of found type Reading Hill ch 1, entire chapter 9/17 Historical Overview/Letter Exercise drawing letterforms Project 1 type prototype due for next week Project 2 roughs of phrase in found type Reading Hill ch 2, pgs 22–35 Hill ch 3, pgs 61–83 9/4 Letter/Measurements Exersise selecting the right typeface for next week Project 2 phrase in found type final Reading Hill ch 3, pgs 84–159 10/01 Word Project 2 phrase in found type due Exercise letterspacing, outlining fonts in Illustrator for next week Project 3 masthead roughs Reading Hill ch 2, pgs 36–41 Hill ch 3, pgs 160–183 10/08 Paragraph Quiz 1 Exercise typesetting rules for next week Project 3 masthead revisions Reading handouts 10/15 Numbers and Tables Exercise table of contents/page heirarchy for next week Project 3 masthead final Reading Hill ch 2, pgs 42–49 beginning typography |  5
  6. 6. 10/ Intro to Grids/Page Exercise style sheets pt 1 Project 3 masthead due for next week Project 4 magazine spread roughs Reading handout 10/9 Page Exercise style sheets pt 2 for next week Project 4 magazine spread final Reading Hill ch 2, pgs 50–59 11/05 Type as Image/Poster Project 4 magazine spread due Exercise type as image for next week Project 5 type specimen poster roughs Reading handout 11/1 Poster Quiz 2 Exercise type image for next week Project 5 type specimen poster final Reading handout 11/19 Book Project 5 type specimen poster due Exercise structure of the book, setting up project 6 for next week Project 6 book roughs 11/6 Book Project 6 in-class lab for next week Project 6 book revisions 1/03 Book Project 6 in-class lab for next week Project 6 final 1/10 Final Presentations 6  |  beginning typography