Offline, your business success is measured by location -
in other words, your business must be located where
people amass looking for what you have to sell.
Online, it's no different. People are looking for
information. They "go" where the information is, and
you as a webmaster own online real estate. Your
Your website content must be full of specific, focused
information. If your desired visitors are "everyone", you
will fail. You must decide what you are offering to
whom, and create in-demand content for those people.
Once you have the content, you will get listed highly by
the search engines and the traffic will come.
Once on your website, your content must PRE-sell you,
your business and, ultimately, whatever your visitors
have the opportunity to purchase on your website.
Your perfectly constructed, targeted focused content is a
perfect venue for Adsense ads. The Adsense code on
your perfected pages will pull up targeted ads for your
visitors every time.
But maybe your page has a variety of information on it
and you want to emphasize a certain part of it to focus
the Adsense ads. Google has something called "section
targeting" that you can use under certain circumstances.
You need to be familiar enough with html to add certain
code to your site source code, and the sections you want
to target need to have a large percentage of your overall
page content, enough that Google can understand what
you are targeting. You add to the beginning of the
section you want to target, and at the end of the
section. Google will decide if this section will make you
more money, so if it won't, you won't see any change in
your ads. Also, it can take up to a couple weeks to see a
This technique is particularly useful in blogs, where
Adsense ads have an uncanny knack for picking up on
terms you don't want it to use.
It's very simple, but not "easy", to build that content
rich website. We're not talking overnight success story
here. But a long term income built on honest, solid
principles that have stood the test of time is nothing to