NMDL Final Presentation- Digital Marketing Strategy
Digital Marketing CampaignB Y:R AY S H AW N
COMPANY FACTS Company Description As a top company in the Telecommunications industry Motorola specialize in Microprocessors, Mobile phones, Two-Way radios and Networking Systems. Business Industry - Telecommunications The general business activity and principal products or commercial enterprise of Motorola are categorized as being part of the Telecommunications Industry.Motorola Mission Statement:"We are a global communications leader powered by a passion to invent and an unceasing commitment to advance the way the world connects. Our communication solutions allow people, businesses and governments to be more connected and more mobile.”Motorola Vision Statement:"Our history is rich. Our future is dynamic. We are Motorola and the spirit of invention is what drives us."
COMPANY HISTORY The Motorola brand is an American multinational telecommunications company that was founded in 1928. Motorola started in Chicago, Illinois with its first product being a battery eliminator. The company was just recently divided into two independent public companies of January of last year 2011, Motorola mobility and Motorola solutions after losing 4.2 billion from 2007 to 2009.
CHALLENGES Motorola products include mobile phones, tablets, Bluetooth headsets, two way radios, home phones, baby monitors, cable modems and gateways, home digital video, remote access software, motoactv, phone software and accessories. Motorola offers a lot of products but most are overlooked and ignored because the company tends to focus on one area or product more than others. The company focuses to much on its wireless devices and does not put out enough information on other products offered.
GOALS & OVER-ARCHING THEME The main focus of this digital marketing strategy will be to better the company’s brand recognition and to increase the knowledge about the company and its products that are offered. This seems to be one of the major things that the company is missing, product awareness! Strategies to increase product awareness Provide more organized information about products and offers on the social medias that the company has such as Facebook, Twitter, YouTube, LinkedIn, Foursquare and the company’s blog. Hire an individual or group to help manage the social sites and keep them updated with Motorola news, products, deals, offers, pictures, etc. Look into an app for the company that will make it easy and convenient for consumers to find information, news, products and help from their mobile devices.
SOCIAL MEDIA This is one of the areas that the company is doing excellent in already . Motorola has Twitter, LinkedIn, foursquare, Facebook, a blog and a YouTube channel and links interlinking them together on the different sites. The company is also very good about posting and updating and maintain the sites. Some companies have different social media outlets to market and reach out to their customers but rarely interact or post on these outlets also Motorola does a great job with interacting with the customers and incorporating games, contest and giveaways into the social media’s so this already sets the company apart from some others.
MOBILE APP / GOOGLE ADWORDS Mobile App Develop a mobile app for iPhone, Android, BlackBerry Features Special Offers and discounts All products offered Help & Technical issues Account information Purchase ready so consumers can by products and accessories off of app Google AdWords This type of advertising is very easy and efficient and allows people who are looking for you or your products or even something similar sometime to reach you and your products. Here is an example: Cell Phones Great selection of mobile phones. Free 2-Day Shipping! www.motorola.com/
TARGET MARKET MALES AND FEMALES AGES 14 AND UP This is an appropriate age group and target market because of the wide variety of product offerings from Motorola and even more appropriate being in the age of technology we are in where kids are having cell phones and mobile devices younger and younger.
EVALUATING SUCCESS Compare the sales of Motorola products to the sales of them in past years. Within all the social media’s that the company is apart of, have room where costumers and people can leave feedback, ideas, comments and concerns. Implement this into the mobile app as well. Implement an easy but efficient way to compare and see the knowledge and sales of all the products offered compared to the knowledge and sales of them before. This way the company will be able to see f product awareness and sales have increased.