SEO what's important to know

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SEO what's important to know

  1. 1. What is SEO?  Search engine optimisation  Making sure your site is able to be read by search engines so it ranks high in search results.  89% journey online start with Google
  2. 2. The basics of Google  Google have a large database of sites, which are indexed and rank according to keywords  Googlebot is a robot which travels around the web all the time viewing websites and reporting back the information to google.  The information then forms the decision on where you appear in google results. (along with a lot of other factors, such as inbound links, standards compatibility)
  3. 3. Designing for best results  Workout what keywords need to be used in the site and where they should be.  Ensure the content matches the keywords  Display the content in a way which googlebot can read.
  4. 4. Example  I searched for coffee cups (I wanted to buy some)  In top results was a company that sell coffee cups
  5. 5. Lets strip back the visual and see what Google see
  6. 6. The content  Used the key words of “coffee” and “cups” used in the first couple of paragraphs  Key word used in the heading  Highlighted some keywords as links in the copy to sections of the site.  Google would be very convinced that this is a the best site for coffee cups.
  7. 7. Language  Often there may be different terms for one object (like cab vs taxi)  Use tools like Google insights to check what sort of keywords you need

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